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Business Writing Course - One Day

Learn practical tools that you can use in real-life situations. Business Writing Course
  • Make your writing clear, well-organised and stylish
  • Write with your purpose in mind
  • Properly structure your message
  • Choose the right "Level of Language"
  • Match your message to your readers’ needs
  • Develop your individual style
  • Get the best results from your business writing
Learn in a friendly and relaxed atmosphere with people who are facing similar situations as you.

Extensive content that was applicable to both professional and personal development, especially associated with time management, prioritisation and emotional management. The trainer was concise and knowledgeable, conscious of the group and how well information was retained. Would definitely recommend the course.

Customer Reviews

Business Writing Course - One Day Course Overview

Day One - Morning

  • The qualities of all effective business writing
  • Always write with your purpose in mind
  • Are you writing with intent to inform, persuade, motivate or amuse?
  • Choose carefully the vocabulary that is correct for your reader
  • High, medium and low-level language patterns
  • How to give your writing proper structure

Day One - Afternoon

  • Don’t overwrite. Less is more
  • The importance of correct English
  • Common errors in language and structure
  • How to develop and express your style
  • How to put good theory into excellent practice

Impressive Business Writing Course - Morning

How can I improve my written communication skills?

All effective writing shares a common set of attributes.
The common attributes of effective writing include:

  1. Clear purpose
  2. Right vocabulary
  3. Good structure
  4. Well ordered
  5. Correct grammar
  6. Pleasant style

On this course you will master all six elements of effective writing.

Always write with a definite purpose

Everything you do, should have a definite purpose. The same rule applies to your writing.
Before you write, ask yourself, “What is the purpose of my writing?”
Generally, the purpose of your writing is to cause a change in your readers mind, emotion or action.

Are you writing primarily to inform, persuade, motivate or amuse your reader?

There are many reasons for writing: to inform, persuade, motivate and amuse.
Which combination of these apply to your writing and therefore, how does your purpose affect your writing?

Choose carefully the level of language that is correct for your reader

Language comes in many forms. You need to select the form that best matches the needs of your readers.

Who are your readers and what kind of vocabulary is most likely to be best received by them?

High, medium and low-level language patterns

High Level Technically Advanced - Low Level Simplified and Easier

Language lies on a continuum, which we call the Language Line.
At one end of the continuum is high-level, technically advanced vocabulary.
At the other end of the Language Line is vocabulary that is less technical, less advanced, simplified and easier.

Between these two extremes lie all the intermediate grades. Before you write, think carefully about the Language Line and ask yourself, “Where on this continuum should I place my message?”

How to give your writing the correct structure

To be understood, your message must be well structured.

The structure varies depending on the context.
You may need to structure your message:

  • Chronologically (ordered through time)
  • Problem / cause / solution
  • Cause / effect
  • Major set, minor sets, details
  • Biggest to smallest
  • Best to worst, etc

Before you write, decide which basic structure you should apply.

We will examine options, show you examples and ask you how you will apply this idea to your own writing.

Improve Your Business Writing Skills - Afternoon

Don’t overwrite. Less is more

Everyone has a limited attention span. Therefore, in any single sentence, never overwhelm your reader with too much information.
Be selective. Write only those things you need to write.

The importance of correct English

People will judge the quality of your writing partially on your grammar.

To use English correctly you need to know how grammar works.

We will review the essentials of English grammar and show you how you can use grammar to your advantage.

Common errors in language and structure

Everyone makes mistakes, but some people make more mistakes than others.

We will examine some (often funny) mistakes that others have made, in the hope that we can learn something of value.

How to choose the right style

Every message is comprised of two parts, its content and its style.

  • The content is what you communicate
  • The style is how you communicate it

Your writing style should be a reflection of three influences:

  • The content of your message
  • The needs of your readers
  • Your own personality

We will examine various writing styles and how you can use certain “tricks” to create certain effects.

The figures of rhetoric

There is a set of “tricks” or “tools” that professional writers use, in order to give their writing, the intended style. These linguistic tools are called “the figures of rhetoric”.

There are 69 “figures of rhetoric”, which is far too many for our course. But we will show you five of the most useful tools and ask you how you might apply them to your writing.

How do you put theory into practice?

The following is a rule for all writers:
“The value of an idea can only be gained by practicing it”.

We will show you the practical steps that will help you to translate good theory into excellent practice.

Action planning

I found the course content to be varied and covered a good range of materials. The mix of tool-kits, activities and contextual material was well-balanced. I enjoyed the trainer's manner and delivery. He balanced the course content and personal anecdotes, so the course was engaging as well as useful. He was positive, constructive and knowledgeable.

Customer Reviews

In-House Training Course Pricing and Proposal

This course is available from just £1,950 +VAT per day as a bespoke in-house group training course in the UK and worldwide.

It has been designed to provide a similar experience to our open courses, however we can tailor the content to fit your specific needs. In-House Group training costs from just £1,950 +VAT per day (international training price varies). Plus, hotel accommodation for trainer if necessary. (Premier Inn type: not the Hilton!)

This price includes:

  • Quality training delivered by an experienced trainer
  • Full days training
  • Full colour course handbook
  • Preparation work
  • Travel costs and time
  • Written action plan to take away
  • Access to our post course portal
  • Access to our on-line leadership and management decision matrix templates and tools
  • Plus three months FREE telephone coaching to answer any on-going questions

Contact Us Today

Please call us on +44 (0)20 3856 3037 to discuss your requirements for the in-house training course.

If you want to know more about any other Management Training Courses, or their suitability for you or a colleague, call us on +44 (0)20 3856 3037.

The course content was incredibly practical and extremely beneficial in terms of lots of take-away tools. The trainer was very knowledgeable, encouraging and good humoured. Excellent practical/ real-life examples of how content can be applied. Managed time really well.

Customer Reviews

Business Writing Course Summary

Improve your written communication skills

Some of your professional communication is in the written form: emails, proposals, reports etc. In order to effectively communicate, you need your writing to be clear, accurate, brief and persuasive.

We will explore how to write an effective message.