Established, since 1997, leading UK based training provider.
Celebrating 25 years in business! CPD Member - The CPD Certification Service ilm Recognised Provider

Communication Skills for Sales People

Communication Skills for Sales People

Communication Skills for Sales People

All organisations, to some degree, need to be able to sell. As sales people, you need to improve the following skills:

1. Making a good first impression.

2. Full analysis of customer needs, wants and DON'T wants.

3. Presentation and explanation of products and services.

4. Answering objections and questions.

5. Persuasion.

6. Negotiation.

7. Closing / advancing the sale process.

8. After sales customer service .

9. Add on sales.

10. Referrals.

Communication - Clear Communication : Communication Skills for Sales People

Questionnaire

1. To what degree do you think you make a good first impression. Do people warm to you instantly or does it take longer for people to get to like you?

2. To what degree are you a good analyst of other people needs? Do you ask questions and really try to understand the other person's view, or do you tend to talk too much about yourself and your own business?

3. To what degree do are you able to present and explain your ideas and products to other people, in a way that they find informative, convincing and attractive? Do you find it easy to express yourself, or do you sometimes struggle to explain what you really mean?

4. To what degree are you able to handle objections to your view? Can you elegantly absorb and defuse an objection, or are you more likely to be upset, or rattled by someone who disagrees with you?

5. To what degree are you a good negotiator? Are you able to find workable solutions that form the basis of a good relationship, or are you likely to give too much away for nothing, or say "Take it or leave it"?

6. To what degree are you able to "close" a person to make a decision? Are you a good motivator, or have you never given this aspect of communication any serious thought?

7. To what degree are you able to maintain a positive mental attitude and good relationships with people, even when things are going badly? Do you keep your attitude positive during tough times, or do you tend to let bad situations negatively affect your language and your emotions?

Sales Training: The Power to Influence

To some degree, all organisations need to be skilful at either selling themselves or their products.

Being good at selling is not a natural talent. Sales skills must be learned and practised until they become second nature.

If you would like to improve your sales skills, take a look at our one-day Sales Training Course, and see how we can help you, to have the 'Power to Influence'.

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

Blogs by Email

Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!

Further Reading in Communication - Clear Communication

  • How to give feedback
    People are very quick to give negative feedback, but it is even more important to communicate positive feedback. Correctly given, positive feedback can be much more effective in getting people to change their behaviour or attitude.
    Read Article >
  • Notes on winning by Arnold Schwarzenegger
    It's about living. Not just existing! Wise words from one of the most successful people in the world.
    Read Article >
  • Twelve Ways to Improve Your Communication Skills
    Some people seem to have been born with the gift of the gab. Mastering communication skills is the key to your future success.
    Read Article >
  • Three ways to improve your communication skills
    How can you improve your communication skills? Communication is important to you because you use your communication to gain the cooperation of others. You need the cooperation of others: you need cooperation from your colleagues, your suppliers, your customers, and your family. If you cannot gain the cooperative assistance of others...
    Read Article >
  • Mastering the Art of Conversing Knowledgeably on Unfamiliar Topics
    Learn to discuss unfamiliar topics adeptly with a five-step approach, avoiding uninformed statements while engaging in knowledgeable conversations.
    Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

Open Training Course Pricing and Availability

3 June
Online - Teams
£475 +VAT
23 June
London - Central
£475 +VAT
2 July
Birmingham City
£475 +VAT
2 July
Gloucester (M5 J11)
£475 +VAT
More dates and locations available
Save £50 on this course

Next Open Course Starts in 4 days, Online - Teams, places available Book Now >