Established, since 1997, leading UK based training provider.

Communication Skills for Sales People

Communication Skills for Sales People

All organisations, to some degree, need to be able to sell. As sales people, you need to improve the following skills:

1. Making a good first impression.

2. Full analysis of customer needs, wants and DON'T wants.

3. Presentation and explanation of products and services.

4. Answering objections and questions.

5. Persuasion.

6. Negotiation.

7. Closing / advancing the sale process.

8. After sales customer service.

9. Add on sales.

10. Referrals.

Communication - Clear Communication : Communication Skills for Sales People


1. To what degree do you think you make a good first impression. Do people warm to you instantly or does it take longer for people to get to like you?

2. To what degree are you a good analyst of other people needs? Do you ask questions and really try to understand the other person's view, or do you tend to talk too much about yourself and your own business?

3. To what degree do are you able to present and explain your ideas and products to other people, in a way that they find informative, convincing and attractive? Do you find it easy to express yourself, or do you sometimes struggle to explain what you really mean?

4. To what degree are you able to handle objections to your view? Can you elegantly absorb and defuse an objection, or are you more likely to be upset, or rattled by someone who disagrees with you?

5. To what degree are you a good negotiator? Are you able to find workable solutions that form the basis of a good relationship, or are you likely to give too much away for nothing, or say "Take it or leave it"?

6. To what degree are you able to "close" a person to make a decision? Are you a good motivator, or have you never given this aspect of communication any serious thought?

7. To what degree are you able to maintain a positive mental attitude and good relationships with people, even when things are going badly? Do you keep your attitude positive during tough times, or do you tend to let bad situations negatively affect your language and your emotions?

Sales Training: The Power to Influence

To some degree, all organisations need to be skilful at either selling themselves or their products.

Being good at selling is not a natural talent. Sales skills must be learned and practised until they become second nature.

If you would like to improve your sales skills, take a look at our one-day Sales Training Course, and see how we can help you, to have the 'Power to Influence'.

Your Comments

Blog Email Subscription

Do you want to receive an email whenever we post a new blog?
The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!
If you wish to sign up for this, please click here.

Further Reading in Communication - Clear Communication

  • Management training skills - A good sense of humour
    A good sense of humour A good sense of humour is important. You have heard that it is good to laugh. That you should not take yourself too seriously and that you should be able to laugh at yourself. Yet surprisingly, the ability to laugh is NOT a universal good. As...
    Read Article >
  • Define Your Key Terms
    Do you want to be happy, wealthy or successful? How will you know when you have reached any of these goals, unless you you define your ideals?
    Read Article >
  • Three ways to improve your communication skills
    How can you improve your communication skills? Communication is important to you because you use your communication to gain the cooperation of others. You need the cooperation of others: you need cooperation from your colleagues, your suppliers, your customers, and your family. If you cannot gain the cooperative assistance of others...
    Read Article >
  • Communications skills - negotiation
    Communications skills: Negotiation Here is the question we are concerning ourselves with: During a negotiation, how can we get the best results? Answer: We can get the best results by developing our knowledge of the principles governing successful negotiation and, in addition, we can develop the associated advanced communication skills that...
    Read Article >
  • Feedback is the Breakfast of Champions
    Feedback information is vital to your brain. If you don't know whether your actions are taking you closer to your goals, you will not know which actions to practice, which not to practice, and which ones to steer clear of.
    Read Article >