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Communication Skills for Sales People

Communication Skills for Sales People

Communication Skills for Sales People

All organisations, to some degree, need to be able to sell. As sales people, you need to improve the following skills:

1. Making a good first impression.

2. Full analysis of customer needs, wants and DON'T wants.

3. Presentation and explanation of products and services.

4. Answering objections and questions.

5. Persuasion.

6. Negotiation.

7. Closing / advancing the sale process.

8. After sales customer service .

9. Add on sales.

10. Referrals.

Communication - Clear Communication : Communication Skills for Sales People

Questionnaire

1. To what degree do you think you make a good first impression. Do people warm to you instantly or does it take longer for people to get to like you?

2. To what degree are you a good analyst of other people needs? Do you ask questions and really try to understand the other person's view, or do you tend to talk too much about yourself and your own business?

3. To what degree do are you able to present and explain your ideas and products to other people, in a way that they find informative, convincing and attractive? Do you find it easy to express yourself, or do you sometimes struggle to explain what you really mean?

4. To what degree are you able to handle objections to your view? Can you elegantly absorb and defuse an objection, or are you more likely to be upset, or rattled by someone who disagrees with you?

5. To what degree are you a good negotiator? Are you able to find workable solutions that form the basis of a good relationship, or are you likely to give too much away for nothing, or say "Take it or leave it"?

6. To what degree are you able to "close" a person to make a decision? Are you a good motivator, or have you never given this aspect of communication any serious thought?

7. To what degree are you able to maintain a positive mental attitude and good relationships with people, even when things are going badly? Do you keep your attitude positive during tough times, or do you tend to let bad situations negatively affect your language and your emotions?

Sales Training: The Power to Influence

To some degree, all organisations need to be skilful at either selling themselves or their products.

Being good at selling is not a natural talent. Sales skills must be learned and practised until they become second nature.

If you would like to improve your sales skills, take a look at our one-day Sales Training Course, and see how we can help you, to have the 'Power to Influence'.

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

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Further Reading in Communication - Clear Communication

  • Communication Skills: ABC Principle
    Making sure that people understand your message is important, and there are three ways you can make this happen: By being accurate, being brief and being clear. We call this the ABC principle.
    Read Article >
  • How to Start a Presentation
    The start of your presentation sets the terms for the rest of the performance. If you start well, then you will probably succeed. Here are some useful tips for getting your presentation off to a good start.
    Read Article >
  • Communication Skills: Two Opposites
    Ambiguity and vagueness in language causes breakdown in communication and leads to misunderstanding and conflicts.
    Read Article >
  • Why is Communication Skills Training Important?
    Good communication is a key skill needed by people in every organisation to build good staff rapport and avoid misunderstandings. By attending communication skills training you become aware of what areas you could develop.
    Read Article >
  • Communication Skills for Sales People
    Whether you need to sell your services or your products, the ability to persuade people to buy is vital to your success. The ability to sell is not a natural talent, it needs to be learned and practised until it becomes second nature.
    Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

Open Training Course Pricing and Availability

11 March
Online - Teams
£475 +VAT
14 March
Southampton
£475 +VAT
19 March
London - Central
£475 +VAT
10 April
Exeter
£475 +VAT
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