Established, since 1997, leading UK based training provider.
Celebrating 25 years in business! CPD Member - The CPD Certification Service ilm Recognised Provider

Communication Skills for Sales People

Communication Skills for Sales People

Communication Skills for Sales People

All organisations, to some degree, need to be able to sell. As sales people, you need to improve the following skills:

1. Making a good first impression.

2. Full analysis of customer needs, wants and DON'T wants.

3. Presentation and explanation of products and services.

4. Answering objections and questions.

5. Persuasion.

6. Negotiation.

7. Closing / advancing the sale process.

8. After sales customer service .

9. Add on sales.

10. Referrals.

Communication - Clear Communication : Communication Skills for Sales People

Questionnaire

1. To what degree do you think you make a good first impression. Do people warm to you instantly or does it take longer for people to get to like you?

2. To what degree are you a good analyst of other people needs? Do you ask questions and really try to understand the other person's view, or do you tend to talk too much about yourself and your own business?

3. To what degree do are you able to present and explain your ideas and products to other people, in a way that they find informative, convincing and attractive? Do you find it easy to express yourself, or do you sometimes struggle to explain what you really mean?

4. To what degree are you able to handle objections to your view? Can you elegantly absorb and defuse an objection, or are you more likely to be upset, or rattled by someone who disagrees with you?

5. To what degree are you a good negotiator? Are you able to find workable solutions that form the basis of a good relationship, or are you likely to give too much away for nothing, or say "Take it or leave it"?

6. To what degree are you able to "close" a person to make a decision? Are you a good motivator, or have you never given this aspect of communication any serious thought?

7. To what degree are you able to maintain a positive mental attitude and good relationships with people, even when things are going badly? Do you keep your attitude positive during tough times, or do you tend to let bad situations negatively affect your language and your emotions?

Sales Training: The Power to Influence

To some degree, all organisations need to be skilful at either selling themselves or their products.

Being good at selling is not a natural talent. Sales skills must be learned and practised until they become second nature.

If you would like to improve your sales skills, take a look at our one-day Sales Training Course, and see how we can help you, to have the 'Power to Influence'.

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

Blogs by Email

Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!

Further Reading in Communication - Clear Communication

  • Communication skills for managers and leaders
    Leaders and managers need to lead their teams in order to achieve the successful outcome of their vision for their organisation. One of the main ways in which they do this is through being great communicators.
    Read Article >
  • Four Steps to Improve Your Communication Skills
    The ability to communicate well is a vital life skill. In business, being able to communicate your goals to others, clearly, logically and specifically is vital if you are are to succeed.
    Read Article >
  • How to Communicate Effectively
    How to Communicate Effectively In order to do well, you will need the cooperation of others. You will need to gain the cooperation of many people, including: Your partner Your bank Your customers Your suppliers Your colleagues at work Failure to gain their cooperation will mean either: They won't help you...
    Read Article >
  • Delivering Effective Customer Service
    Customers are more demanding and less tolerant of poor service than they used to be. Therefore, it is essential that your organisation gives customer service great importance, and that staff are suitably trained in the key customer service skills.
    Read Article >
  • Virtual Presenting Skills
    With more presentations than ever being held online, Presenters have had to adjust their presentation styles in order to keep and maintain the interest of their virtual audience. Join us for our FREE webinar on Virtual Presenting Skills.
    Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

Open Training Course Pricing and Availability

24 February
Online - Teams
£500 +VAT
26 February
Leeds City
£500 +VAT
17 March
Birmingham
£500 +VAT
18 March
London - Central
£500 +VAT
More dates and locations available
Save £50 on this course

Next Open Course Starts in 5 days, Online - Teams, places available Book Now >