Communication Skills for Sales People

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Communication Skills for Sales People

All organisations, to some degree, need to be able to sell. As sales people, you need to improve the following skills:

1. Making a good first impression.

2. Full analysis of customer needs, wants and DON'T wants.

3. Presentation and explanation of products and services.

4. Answering objections and questions.

5. Persuasion.

6. Negotiation.

7. Closing / advancing the sale process.

8. After sales customer service .

9. Add on sales.

10. Referrals.

Questionnaire

1. To what degree do you think you make a good first impression. Do people warm to you instantly or does it take longer for people to get to like you?

2. To what degree are you a good analyst of other people needs? Do you ask questions and really try to understand the other person's view, or do you tend to talk too much about yourself and your own business?

3. To what degree do are you able to present and explain your ideas and products to other people, in a way that they find informative, convincing and attractive? Do you find it easy to express yourself, or do you sometimes struggle to explain what you really mean?

4. To what degree are you able to handle objections to your view? Can you elegantly absorb and defuse an objection, or are you more likely to be upset, or rattled by someone who disagrees with you?

5. To what degree are you a good negotiator? Are you able to find workable solutions that form the basis of a good relationship, or are you likely to give too much away for nothing, or say "Take it or leave it"?

6. To what degree are you able to "close" a person to make a decision? Are you a good motivator, or have you never given this aspect of communication any serious thought?

7. To what degree are you able to maintain a positive mental attitude and good relationships with people, even when things are going badly? Do you keep your attitude positive during tough times, or do you tend to let bad situations negatively affect your language and your emotions?

Sales Training: The Power to Influence

To some degree, all organisations need to be skilful at either selling themselves or their products.

Being good at selling is not a natural talent. Sales skills must be learned and practised until they become second nature.

If you would like to improve your sales skills, take a look at our one-day Sales Training Course, and see how we can help you, to have the 'Power to Influence'.

About the Author: Chris Farmer

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

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Further Reading in Communication - Clear Communication

• Improving Your Communication Skills
  Would you like to be a better communicator? Improve your communication skills with these simple, but effective, tips. Communication is not just what you say, it is learning how to be a better listener as well.
  Read Article >
• Make a Good First Impression
  First impressions really do count. When you meet someone you quickly decide whether you like them or not. And equally, other people will make a judgement about you. Here are some tips to help you make a positive first impression.
  Read Article >
• 16 Ways You Can Use Questions
  Asking questions is the key to good communication. Take a look at the ways in which you can use questions to promote discussion, direct a conversation, inspire positivity and much more.
  Read Article >
• Communication Skills in Business
  Being able to give proper feedback relies on the ability to communicate effectively. Any criticism must be delivered in a constructive way, in order to give the receiver confidence and inspire them to improve.
  Read Article >
• Communication Skills Training: Objective and Subjective Language
  Objective and Subjective Language It is important to distinguish between two kinds of language: Objective language and subjective language. Every day you experience your "personal experience". You have to experience YOUR experience of an event. But isn't it true that YOUR experience of an event, may be very different to the...
  Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

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