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Communication - Clear Communication · 4 min read

Three ways to improve your communication skills

Learn three simple rules to sharpen communication skills: use exact words, back ideas with logic, show personal benefit. Avoid mix-ups and gain cooperation.

Chris Farmer, Founder of Corporate Coach Group

“Use clear, exact words, back each point with a reason, and link your request to the listener’s self-interest; these three habits turn communication skills into a tool that removes confusion, wins trust and spurs action.”

Chris Farmer — Founder, Corporate Coach Group

Three ways to improve your communication skills

How can you improve your communication skills?

Communication is important to you because you use your communication to gain the cooperation of others. You need the cooperation of others: you need cooperation from your colleagues, your suppliers, your customers, and your family. If you cannot gain the cooperative assistance of others then you won't be able to achieve your goals.

If you can gain the cooperative assistance from your colleagues, your suppliers, your boss, your customers and your family, then, the chances are, that you will make good progress towards the achievement of your goals.

In order to gain the cooperation of others you need to be a good communicator. Poor communication will result in misunderstandings, confusions, disagreements and errors. On the other hand, excellent communication will result in better understandings, clarity of purpose, agreements and accuracy.

Excellent communication will help you to bring home excellent results for yourself and your family.

The Principles of Communication

Here are three guidelines that will help you:

  1. Define your major terms. Always strive to define exactly what you mean.
  2. Give a reason for your statements. Justify your message by some kind of logic.
  3. If you are making a suggestion, attach to it a personal motivation to act.

1. Define your major terms. Always strive to define exactly what you mean

When you are speaking or writing, you always have options about which words to use, to express any thought. You could use a specific wording; or a non specific, ambiguous wording.

The rule I want to suggest is that you should, generally, strive to use as specific wording as is possible. Give the most exact wording that your knowledge permits.
For example, don't say, "He was rude to me." Say instead. "He pointed his finger at me as he spoke, and he called me stupid".

Be as precise and accurate in your use of language, as you can.
Don't say, "Bring me back some milk on the way home please". Instead say, "Would you please bring me back two pints of semi skimmed milk?"
The verbal habit of exactitude will mean that you will have fewer misunderstandings and therefore will have fewer upsets.
Be precise and accurate in your choice of wording.[communication Banner]

2. Give a reason for your statements. Justify your message by some form of logic

Precise language will give the other person a clear idea of what you want.

Your next step is to give the reason.

Everything has a reason. Everything you do and say should be for a reason.
You should never act without a reason.
Everything you say should have a reason and should be seen to be reasonable.

If you don't give reasons for what you say, then your message will seem to be either:

  • Not reasonable
  • Irrational
  • Arbitrary

Tell the person the reasons why you are making the points you are making.

Reasons come in two types:

  • Purposes
  • Causes

Purpose: Everything you do is to achieve a purpose, or....
Cause: Your action was the response to a previous cause.

So relate everything you say to either a "future purpose" or a "previous cause".

"Please bring home two pints of semi skimmed milk; we will need it for teas and coffees tonight." (Purpose).
"Please bring home two pints of semi skimmed milk; you drank the last of it, last night". (Cause)

3. If you are making a suggestion. Attach to it a self-interested motivation to act

The finishing touch to improving your communication, is to personalise your message by linking it directly to your listeners or readers own self-interest: Meaning, give your listener a personal reason to care.

If you don't give the other person a personal motivation to care, he probably won't care and his response will be weak.

For example if you said,
"Oh look John. Someone has backed their lorry into the back of a car in the car park." You might not get Johns attention.

But if you said
"Oh look John. Someone has backed their lorry into the back of your car, in the car park"

Then you will get Johns attention!

Remember that most people are self-interested.

They care most about themselves and their family, first. (Not about you or your family first).
So try to make a connection between the content of your message and the personal interest of your reader.

For example you will see that I tried to do that at the beginning of this piece by linking clear communication to the achievement of your goals.

I wrote:
Excellent communication will help you to bring home excellent results for yourself and your family.

This motivation was a deliberate attempt to give you a reason to care, and cause you to read the rest of the message.

If you are reading this line, then it worked.

Rule three is:

Give a personal motivation.
If you don't motivate your listener to listen, then they may not listen for very long.
If you do motivate them, then they will listen for longer. [Training Banner]

clear communication

In business, clear communication is a skill that uses exact words, shows sound reasons, ties the point to what matters to the listener, and stops mix-ups so people can act together. When any one of these parts is missing, the talk is no longer clear.

CG4D Definition

Context: Business
Genus: Skill

  • Uses exact, specific words
  • Gives clear reasons for each point
  • Links message to what matters to the listener
  • Stops misunderstandings so people can act together

Article Summary

Use clear, exact words, back each point with a reason, and link your request to the listener’s self-interest; these three habits turn communication skills into a tool that removes confusion, wins trust and spurs action.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Poor workplace communication cost UK companies about £11,800 per worker in 2024, according to a Grammarly Business study of 1,001 office staff.

The 2023 LinkedIn Learning report found that 94% of leaders say strong communication skills are the main skill they look for when moving people into higher roles.

Frequently Asked Questions

Common questions about this topic

Clear communication removes doubt, gains fast support, cuts mistakes and keeps everyone moving towards the same goal. These benefits boost your progress.
Instead of saying 'He was rude', say 'He pointed his finger and called me stupid'. The exact words paint a clear picture and avoid mixed views.
People act when they see logic. A sound reason shows your request is not random, so they judge it fair and practise effective communication.
Purpose looks forward, sharing the goal your action will meet. Cause looks back, naming the event that led to your request. Use whichever feels clearer.
Show how the action helps them. For example, mention how two pints of milk let them enjoy tea later. Personal benefit lifts attention, action and sharpens your communication skills.
Your words may seem unfair, random or bossy. People question them, delay action or oppose you, leading to misunderstandings and weak results.
Exact wording paints the same picture for everyone. With no vague terms, fewer guesses occur, so errors, confusion and conflict drop, creating clear communication.

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