Why choose Corporate Coach Group for your training?
There are many training providers in the UK. What distinguishes us is not just what we teach, but how we teach it. Here are five defining characteristics that separate Corporate Coach Group from the rest.
Unique, Original Course Material
Our material is unique to us. Over 25 years, we have developed original frameworks, methods and principles drawn from deep, applied research; material that is fresh, relevant and genuinely new to delegates.
Most training courses use old, recycled material; ideas that have been around for years, much of which you will have seen before. The same theories, the same exercises, the same frameworks. Familiar, predictable, and often forgettable.
"The course content was interesting, and I found it very useful and motivating. I have learnt a lot and feel confident about putting this into practise. Chris is a very good trainer, who kept my interest and attention throughout the course. Good use of personal anecdotes brought real life situations..."
Carole Ball, Diagnostic Healthcare Ltd
Trainers Who Actually Train
On our courses, the trainers actually train. Our trainers bring expert knowledge and their primary task is to present a series of true, correct, evidence-based principles that help delegates achieve their goals. Questions come from delegates naturally, asking for the detail on how these principles apply in daily life. Real training takes place.
On many courses, trainers do not actually train. Instead, they pose a problem and ask delegates to split into groups, returning 30 minutes later with their own opinions. The net result is that your training resolves to listening to other delegates, whose understanding may be no better than yours. The trainer simply moderates. No expert knowledge is introduced.
Expert-led instruction
Not just facilitation
Evidence-based principles
Proven over 25+ years
High delegate interaction
Questions encouraged
Universal Principles, Not Personality Types
In contrast, our training seeks universal principles: principles that are true about everyone, simply because we are all human beings. Rather than dividing people into types, we find a common frame of reference that we can all agree upon, whatever our age, gender, background, character or position. That common frame of reference is reason.
Much popular training is built on dividing people into psychological types or communication styles. It tries to help individuals work out how to manage various character types, or change themselves to match a particular style. By its very nature, this approach is divisive; it separates people into different categories rather than uniting them.
Our Three Core Principles
Clear goals, clear thinking and clear communication, applied to everyone.
Rational planning, prioritisation and decision-making that anyone can apply.
Positive attitude, emotion and relationships as universal performance drivers.
Well-Structured Courses You Can Remember
Our courses are logically and deliberately structured. We begin by establishing general principles, self-evidently true statements everyone can agree on. We then break each down, mastering its details one at a time, so that delegates understand how each skill fits into the whole. Because the concepts are well-ordered, delegates can grasp, retain and apply them long after the course ends.
Many training courses are unstructured. The content is like the pieces of an unmade jigsaw puzzle; all the information may be there, but it is presented in a way that is not easily retained. As a result, it is promptly forgotten. Delegates leave with a suitcase full of disconnected ideas.
How Our Courses Are Built
General Principles
We agree on the true, foundational statements
Break It Down
Each principle is explored in depth
Practical Application
Skills practised with real examples
The Whole Picture
Each skill slotted into the complete system
"The content was amazing, I learnt a lot of good advice and information. I especially enjoyed the conflict resolution and emotions parts. There were a lot of techniques that will be very useful to me in the future. It was clear, straight to the point and very engaging. Marco (facilitator)..."
Marta Ignatowicz, Ovis Coffees
Fascinating, Engaging Training: Not Boring
Our courses are genuinely fascinating. The content is inherently interesting; we are all curious to know how we can get the best from ourselves and others. Our training is highly interactive, engaging, entertaining and sometimes funny. We believe training must be both intellectually stimulating and emotionally enjoyable. So we make it clear, rational, positive and fun.
Many courses are simply boring. Too much time is spent with the trainer reading from PowerPoint slides that delegates could have read for themselves. The result is a dull recitation of bullet points, with a few stories scattered in. The overall effect is forgettable and uninspiring.
Highly Interactive
Delegates actively participate throughout
Intellectually Stimulating
Content that provokes genuine thinking
Enjoyable & Sometimes Funny
Learning is better when you enjoy it
Immediately Practical
Techniques you use the very next day
"I have attended a few courses in the past and this one is by far the best. It has got a very well-defined structure and lots of useful information. The most useful content was to do with dealing with people in conflict situations: wrong box / right box and success..."
Alina Krutikovaite, The Binding Site
At a Glance
Five reasons why thousands of professionals choose Corporate Coach Group every year.
Accredited & Recognised
Our quality and standards are independently verified by recognised professional bodies.
Ready to experience the difference?
Browse our full range of leadership and management training courses, or speak to us about an in-house programme tailored to your organisation.