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Communication - Clear Communication · 2 min read

What are good communication skills?

Learn good communication skills fast: define unclear words, match audience knowledge and trim data overload. Boost clarity and test yourself in our quick quiz.

Chris Farmer, Founder of Corporate Coach Group

“Good communication skills turn ideas into action when you use clear words, match each message to the listener’s knowledge, and share information in bite-size pieces; these three habits cut costly errors, build trust and deliver the soft skill UK employers rate above all others.”

Chris Farmer — Founder, Corporate Coach Group

What are good communication skills?

What are good communication skills?

Communication may be defined as "the accurate transfer of information and / or emotion from one mind to another".

Good communication skills are defined as those techniques that allow for accurate transfer of information.

Communication skills fall into three main categories:

  1. Linguistic (speaking and writing).
  2. Voice tonality.
  3. Body language and appearance.

This blog focuses on speaking and writing skills.

In any communication there is always the risk of misunderstanding between the transmitter of the message and the receiver. This misunderstanding may be due to a variety of factors.

1. Avoid the use of ambiguous language

Ambiguous language is where words that may be interpreted in more than one way. An example of an ambiguous phrase is, "as soon as possible" or "ASAP".

Where the transmitter intends a particular word to be interpreted one way, yet the receiver interprets the same word in a different way, a misunderstanding occurs.

The communication skill is to minimise the risk of misinterpretation, by always defining any ambiguous term.

2. Do not assume prior knowledge

The transmitter may assume too much prior knowledge in the mind of the reader, and thus relies on an intellectual context that is not present. The transmitter therefore leaves more questions than answers in the mind of the receiver, leaving the receiver confused and slightly depressed at their lack of understanding.

The communication skill to master is to write according to your prospective readers knowledge base, not your own.

3. Don't overwhelm with too much information

The transmitter may overload the receiver, by providing too much information too quickly. It is essential to bear in mind that the human mind is limited in its ability to process information. Most people can retain only approximately seven pieces of information in their short-term memory, before the memory is full and the person suffers cognitive overload. The transmitter unwittingly violates the rules of epistemology and exceeds the capacity of the receiver's short-term memory to process information.

The communication skill to master is: Don't overload the reader with too much information in any one sentence.

Reduce the load on the readers short term memory.

Three communication skills for you to master.

1. To minimise the risk of misinterpretation, always define any ambiguous term. (Further reading: How language causes confusion)

2. Use your readers knowledge-base as your frame of reference.

3. Don't overwhelm people with too much information. Reduce the load on their short term memory.

Communication Skills Quiz

How would you rate your communication skills? Try our fun communication quiz and see where your strengths lie.

Good communication skills

Good communication skills are a business skill set with four must-have parts: you use clear words and define any term that could confuse; you match each message to the listener’s knowledge; you share facts in small chunks to keep minds free of overload; and you pass information and feeling from one person to another without loss.

CG4D Definition

Context: Business
Genus: Skill set

  • Uses clear words and defines any term that could confuse
  • Matches each message to the listener’s knowledge
  • Shares facts in small chunks to prevent overload
  • Passes information and feeling between people without loss

Article Summary

Good communication skills turn ideas into action when you use clear words, match each message to the listener’s knowledge, and share information in bite-size pieces; these three habits cut costly errors, build trust and deliver the soft skill UK employers rate above all others.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Grammarly Business & Harris Poll, State of Business Communication 2024, finds that UK firms lose about £15,000 per employee each year because of unclear or poor communication.

LinkedIn Global Talent Trends 2024 reports that 93% of UK hiring managers rate communication as the most important soft skill when choosing new staff.

Frequently Asked Questions

Common questions about this topic

They let ideas and feeling move between people without loss. You use clear words, define tricky terms, match knowledge and share information in small chunks.
Two readers may choose different meanings, so the message twists and errors arise. Define each unclear term to avoid ambiguous language.
Flag vague times like “soon”, broad sizes like “large”, or jargon. If meanings could differ, give a clear definition or a precise figure.
Picture what the reader already knows, avoid jargon, explain acronyms and build step by step so the audience stays engaged and confident.
About seven separate bits at once; more than that causes overload and lost details.
Use short paragraphs, bullet lists and plain words. Keep only facts the reader needs now; this clear technique controls overload and aids recall.
When staff write clearly, define terms and pace data, they cut misinterpretation, rework and delay, saving firms thousands per worker each year.

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