The Importance of Communication Skills
The Importance of Communication Skills
Communication skills are important.
You need to communicate your message to other people.
You need to gain their agreement and willing cooperation.
Imagine what happens to people who cannot effectively communicate their message. They cannot make other people understand what they mean; or they cannot get others to agree with them; nor can they gain their willing cooperation.
On the other hand, imagine how great life would be if you could communicate in such a way that everyone always understood you, they always agreed with you and they cooperated with you all the time, on everything.
What a wonderful world that would be.
So, you need to gain the skills of communication that will cause people to understand you, agree with you, and be motivated to cooperate with you.
How would you do that? Learn to communicate in ways that are:
- Clear.
- Well-reasoned.
- Motivational.
Let us say a few words on each.
1. Clear.
Clear communication means communication that is specifically worded so that there is no ambiguity.
Clear language is well defined, numerical and specific.
Unclear language is ill-defined, not numerical and unspecific.
Keep a close watch on your vocabulary and make sure you are using words that are specific, numerical and ensure you define all your key terms.
2. Well-reasoned.
If you want people to believe you, then you'll need to give people "reasons to believe".
In these days of fake news, people are more sceptical than ever. They won't believe you unless you give them a good reason to believe. And even then, they may not believe you. You must verify your message by referring to facts. You need to give a logic to your message.
If there is no reasoning, then there will be no reason for anyone to believe your message.
You must provide reasons to believe, that what you say is true, right or good.
Or - if possible - true, right AND good.
3. Motivational.
Even if your message is perceived as true, that does not mean anyone will act on it. You need to add motivation to your message.
How do you add motivation to your message?
You make your message relevant to your listener.
If your message is irrelevant to your listener, then your listener won't act on your message.
On the other hand, if you make your message personally relevant to your listener, then he/she will be more likely to act on your message and get involved.
For example, if you were told that house burglaries were increasing in Sydney, Australia, then you would not be interested.
But if were told that burglaries are increasing in YOUR neighbourhood, then THAT may gain your attention.
Communication skills are about learning the art of language.
Make your message: clear, well-reasoned and motivational.
If you want to perfect the art of communication, please take a look at our one-day Effective Communication Skills training course.
Communication Skills Training
Do you ever think to yourself, "I know what I mean, but I can't explain it"? You need to be able communicate facts, feelings, information and ideas, in a clear, professional and confident manner. If you want to learn more about our communication skills training, please click here.
Definition: communication skills
In business, communication skills are the set of abilities that let a person share ideas in clear words, back each point with sound reason, link the message to what the listener cares about, and reach shared understanding, agreement and willing action.
Show CG4D Definition
- Uses clear, specific words so the message is never vague
- Builds each point on sound logic and fact
- Links the message to the listener’s needs to prompt action
- Aims for understanding, agreement and joint effort
Article Summary
Great communication skills rest on three simple acts: speak in clear words, back each point with sound reason, and link your message to what your listener cares about; do this and people will understand, believe and choose to act.
Frequently Asked Questions
Here are some questions that frequently get asked about this topic during our training sessions.
Why are communication skills called the top soft skill at work?
What makes a message clear rather than vague?
How do I give people 'reasons to believe' my point?
Why might people ignore a true statement?
How can I make a persuasive message motivational?
What quick check ensures clarity, reason and motivation?
Does using numbers improve communication clarity?
Thought of something that's not been answered? Ask Us Today!
Did You Know: Key Statistics
LinkedIns 2024 Global Talent Trends report shows 92% of UK hiring managers say strong communication is the most wanted soft skill. PwCs 2024 UK Workforce Survey finds teams that invest in communication training are 47% more likely to meet their work goals.About the Author: Chris Farmer
Chris Farmer is the founder of the Corporate Coach Group and has many years' experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.
Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.
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Further Reading in Communication - Clear Communication
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How to be a better communicator
Learn four steps to be a better communicator: focus on clear goals, use specific language, give logical reasons and stay polite to boost cooperation today.
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Three ways to improve your communication skills
Learn three simple rules to sharpen communication skills: use exact words, back ideas with logic, show personal benefit. Avoid mix-ups and gain cooperation.
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What is a good communication style?
Learn how a good communication style - relaxed, clear, credible, persuasive and positive - wins trust and action. Apply simple tips to improve every talk.
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Six Body Language Tips for Virtual Meetings
Boost virtual meeting body language with six quick tips. Learn camera etiquette, clear gestures and a winning smile to engage your Zoom or Teams audience.
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The Importance of Communication Skills
Learn three proven steps to sharpen communication skills: speak with clarity, support each point with fact, and make it matter to listeners so they act.
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Looking for Communication Skills Training?
If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:
Open Training Course Pricing and Availability
Next Open Course Starts in 10 days, London - Central, places available