Six Essential Business Communication Skills
Six Essential Business Communication Skills
To persuade people to do business with you, you need to develop the following six business communication skills:
1. Make initial contact and a good first impression.
Before you can do business with a person, you must first make contact.
During that first contact you must make a good impression.
Making a good first impression is an important communication skill you should master, because only if they like you, will you progress to stage two.
2. Gain rapport and make an emotional connection.
You need to build rapport with everyone you meet. Rapport is a feeling of connection, likeability and trust.
Rapport is gained when you cause the other person to lose the natural caution they feel whenever they meet someone new.
You must break down the emotional barriers between people and make a good connection with them.
Gaining rapport is a business communication skill you should master.
3. Asking questions and listening with the intention of understanding, what the other person wants and needs.
When you have rapport, you can get down to business, by finding out more about their needs, wants, and what they don't want.
If you understand these, then you know which of your products and services will best serve their needs.
Asking discovery questions and excellent listening skills are the next business communication skills to master.
4. Explain how your products and services will benefit them.
Now you understand what they want, you are in a position to explain how your business can satisfy their wants and needs.
The ability to make yourself clearly understood is the next communication skill you need to master.
5. To gain commitment to enter into a business relationship (close the sale).
When they understand how you can help them, you need to persuade them to make a positive decision and to commit to doing business with you.
Many of your prospective customers are afraid to make a decision (they are afraid to make the wrong decision), so you need to help them overcome their anxieties.
This skill is called "close the deal" and you need to master it.
Help people to make a positive decision, is another communication skill to master.
6. To keep contact with customers and grow the business relationship.
Once you have started the business relationship, the next step is to keep it going, and to grow it to something more substantial.
You do that by repeating the processes stated above.
Contact, rapport, investigation of need, description of how you can satisfy their needs, close the sale, keep contact, build more rapport etc.
About the Author: Chris Farmer
Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.
Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.
Blogs by Email
Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!
Further Reading in Communication - Clear Communication
-
Why is Communication Skills Training Important?
Good communication is a key skill needed by people in every organisation to build good staff rapport and avoid misunderstandings. By attending communication skills training you become aware of what areas you could develop.
Read Article > -
Investigative vs Ordinary Conversations
Conducting investigations entails the skill of adeptly gathering and analysing information to unearth facts, resolve issues, and arrive at informed decisions. It's imperative for professionals to master the art of framing conversations accurately.
Read Article > -
A Course on Clear, Confident Communication
A Course on Clear, Confident Communication Clear communication may be defined as the art of transferring an idea, or piece of information, from your mind, into the mind of another, without distortion, error, omission or misunderstanding: Meaning: the idea or piece of information, in the mind of the listener, at the...
Read Article > -
Learn to Spot Logical Lies
Don't let your thoughts and actions be governed by logical fallacies. Some people may use them to mislead you, or as a simple mistake. Learn to identify them so that you can be prepared to spot them.
Read Article > -
Management training and advanced communication skills
Management training and advanced communication skills Management training is about improving the performance of oneself and others. In order to do that, you need people to develop themselves. But asking a person to engage in an act of self-development means asking them to change; and many people don't like the idea...
Read Article >
Looking for Communication Skills Training?
If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:
Open Training Course Pricing and Availability
Next Open Course Starts in 3 days, London - Central, places available