Established, since 1997, leading UK based training provider.
Celebrating 25 years in business! CPD Member - The CPD Certification Service ilm Recognised Provider

Six Essential Business Communication Skills

Six Essential Business Communication Skills

Six Essential Business Communication Skills

To persuade people to do business with you, you need to develop the following six business communication skills:

1. Make initial contact and a good first impression.

Before you can do business with a person, you must first make contact.

During that first contact you must make a good impression.

Making a good first impression is an important communication skill you should master, because only if they like you, will you progress to stage two.

2. Gain rapport and make an emotional connection.

You need to build rapport with everyone you meet. Rapport is a feeling of connection, likeability and trust.

Rapport is gained when you cause the other person to lose the natural caution they feel whenever they meet someone new.

You must break down the emotional barriers between people and make a good connection with them.

Gaining rapport is a business communication skill you should master.

3. Asking questions and listening with the intention of understanding, what the other person wants and needs.

When you have rapport, you can get down to business, by finding out more about their needs, wants, and what they don't want.

If you understand these, then you know which of your products and services will best serve their needs.

Asking discovery questions and excellent listening skills are the next business communication skills to master.

4. Explain how your products and services will benefit them.

Now you understand what they want, you are in a position to explain how your business can satisfy their wants and needs.

The ability to make yourself clearly understood is the next communication skill you need to master.

5. To gain commitment to enter into a business relationship (close the sale).

When they understand how you can help them, you need to persuade them to make a positive decision and to commit to doing business with you.

Many of your prospective customers are afraid to make a decision (they are afraid to make the wrong decision), so you need to help them overcome their anxieties.

This skill is called "close the deal" and you need to master it.

Help people to make a positive decision, is another communication skill to master.

6. To keep contact with customers and grow the business relationship.

Once you have started the business relationship, the next step is to keep it going, and to grow it to something more substantial.

You do that by repeating the processes stated above.

Contact, rapport, investigation of need, description of how you can satisfy their needs, close the sale, keep contact, build more rapport etc.

Communication - Clear Communication : Six Essential Business Communication Skills

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

Blogs by Email

Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!

Further Reading in Communication - Clear Communication

  • How to be a good conversationalist
    Conversational skills are essential both in business and socially, so here are some top tips to becoming a good conversationalist.
    Read Article >
  • What are the Factors of Effective Communication?
    Being able to communicate effectively is vital to achieving your goals, as well as fostering good working relationships with colleagues. Great communication at work will benefit the sharing of creative ideas and problem solving.
    Read Article >
  • ​How to improve your communication skills
    How to Improve your Communication Skills You may have a need for training in the following specific areas of communication: Selling to the public. Communication of ideas (both to the public and to your colleagues). Handling difficult people and conflict situations. Answering difficult or critical questions. Building self-confidence as a communicator...
    Read Article >
  • Six Top Tips to Improve Your Communication
    Don't be misunderstood! Make it your mission today to improve your communication skills with your colleagues and friends. Here are our top tips to help you achieve this.
    Read Article >
  • How to improve the way you speak
    People judge your intelligence, ability and professionalism by the way you speak. Take a look at these ten ways to improve the way you speak.
    Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

Open Training Course Pricing and Availability

12 June
Birmingham
£475 +VAT
12 June
London - Central
£475 +VAT
17 June
Exeter
£475 +VAT
17 June
Cheltenham Gloucestershire
£475 +VAT
More dates and locations available
Save £50 on this course

Next Open Course Starts in 20 days, Birmingham, places available Book Now >