Persuasive Communication Skills
Persuasive Communication Skills
Developing your powers of persuasion would be a valuable addition to your leadership and management skills because, if you are to achieve your goals, you need to gain the willing cooperation of other people.
Your communication needs to be persuasive, so people will be convinced by what you say; and they will be more likely to cooperate with your ideas.
How can you make your messages more persuasive?
The answer to that question is based upon the principle that everything a person does, is either for a purpose or a reason.
Everything you do therefore, is done either to achieve a purpose, or for some reason.
In the same way; everything you SAY should have a purpose or a reason.
- If what you say seems "purposeless" or "for no reason" then many people will take NO notice of it.
- If everything you say has a definite purpose and a good reason behind it, then more people will be persuaded by it.
So, to become more persuasive, get into the habit of spelling out the purpose of your message, then give the reasons for your view, or both.
How can you implement the idea of always stating the given purpose and reasons to a message?
The following two words will help you to become a more persuasive speaker and writer:
The key words to remember are: SO and BECAUSE.
These two words are classed as "indicator words". An indicator word is a word that indicates a reason or a purpose.
- SO is often used to indicate a purpose.
- BECAUSE is often used to indicate reasons.
The method I want to suggest, is to add so and because onto the end of every opinion, idea or message; and then continue the sentence with either a purpose or a reason.
For example, rather than say: "You should limit your calorie intake", you would say,
"You should limit your calorie intake, SO you can always keep to your ideal weight and SO look your best".
Rather than say, "The government must keep public spending under control."
You could say, "The government must keep public spending under control, so that we don't pass our debts on to our children and so burden them with our financial mismanagement and greed".
Rather than saying, "You should leave on time".
You could say, "You should leave on time, so that you can avoid disrespecting the person who would be kept waiting."
Rather than saying, "People should read more books".
You might say, "People should read more books, so they can benefit from thoughts that would otherwise never have occurred to them".
Rather than say, "You should not waste money".
You might say, "You should not waste money, so that in the future you will always have some spare cash, when you need it."
Rather than say, "I think that Donald Trump is good", you might say,
"I think that Donald trump is good, because he shakes up the political system that has been a closed loop for too long". or
"I think Donald Trump is bad, because he has absolutely no experience as a politician. He has more experience as a millionaire playboy, none as a politician!"
Rather than say, "I want to go to Spain", you might say,
"I would like to go to Spain, so that I can learn to speak better Spanish and find out something more about Spanish culture."
How to be more persuasive
Strive to imbue every statement of opinion, preference or recommendation for action, with a reason or a purpose, and SO become a more persuasive speaker.
You can develop the habit of doing that by using the words, SO and BECAUSE.
- So is the word that indicates your purpose.
- Because is the word that indicates your reasons.
Use this simple technique, make it a speech habit; because if you do, you will sound like a person with well-reasoned opinions, so everything you say will sound more persuasive.
Communication Skills Training
Do you ever think to yourself, "I know what I mean, but I can't explain it"? You need to be able communicate facts, feelings, information and ideas, in a clear, professional and confident manner. If you want to learn more about our communication skills training, please click here.
About the Author: Chris Farmer
Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.
Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.
Blogs by Email
Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!
Further Reading in Communication - Persuasive Communication
-
Impression Management
First impressions do count. With a little thought, you can leave a positive impression in the minds of people you meet.
Read Article > -
How to Negotiate Properly
Successful negotiation needs careful thought and proper preparation. Take a look at the common negotiation errors that people make and learn to avoid them. Careful analysis and a logical approach will allow you to become a successful negotiator.
Read Article > -
Tips to Improve your communication skills
Tips to improve your communication skills It's true, isn't it, that almost everyone would benefit if they improved their ability to communicate? Since, in order to achieve your goals, you need to gain the cooperative assistance of others, and since you are not telepathic, then you rely on your ability to...
Read Article > -
How to Persuade People to Act on Your Ideas
Having a great idea is not enough. You need to be able to get other people on board! Persuasive communication is essential if you want to take your idea off the drawing board and put it into practice. Here is how to do that.
Read Article > -
Communication Skills: Do you inspire other people?
Would you like to have a positive affect on other people? It is possible to improve the mood of people around you with these five steps.
Read Article >
Looking for Communication Skills Training?
If you're looking to develop your Persuasive Communication Skills, you may find this Communication Skills Training Course beneficial:
Open Training Course Pricing and Availability
Next Open Course Starts in 10 days, Online - Teams, places available