Persuasive Communication Skills

Persuasive Communication Skills

Developing your powers of persuasion would be a valuable addition to your leadership and management skills because, if you are to achieve your goals, you need to gain the willing cooperation of other people.

Your communication needs to be persuasive, so people will be convinced by what you say; and they will be more likely to cooperate with your ideas.

How can you make your messages more persuasive?

The answer to that question is based upon the principle that everything a person does, is either for a purpose or a reason.

Everything you do therefore, is done either to achieve a purpose, or for some reason.

In the same way; everything you SAY should have a purpose or a reason.

• If what you say seems "purposeless" or "for no reason" then many people will take NO notice of it.
• If everything you say has a definite purpose and a good reason behind it, then more people will be persuaded by it.

So, to become more persuasive, get into the habit of spelling out the purpose of your message, then give the reasons for your view, or both.

How can you implement the idea of always stating the given purpose and reasons to a message?

The following two words will help you to become a more persuasive speaker and writer:

The key words to remember are: SO and BECAUSE.

These two words are classed as "indicator words". An indicator word is a word that indicates a reason or a purpose.

• SO is often used to indicate a purpose.
• BECAUSE is often used to indicate reasons.

The method I want to suggest, is to add so and because onto the end of every opinion, idea or message; and then continue the sentence with either a purpose or a reason.

For example, rather than say: "You should limit your calorie intake", you would say,

"You should limit your calorie intake, SO you can always keep to your ideal weight and SO look your best".

Rather than say, "The government must keep public spending under control."

You could say, "The government must keep public spending under control, so that we don't pass our debts on to our children and so burden them with our financial mismanagement and greed".

Rather than saying, "You should leave on time".

You could say, "You should leave on time, so that you can avoid disrespecting the person who would be kept waiting."

Rather than saying, "People should read more books".

You might say, "People should read more books, so they can benefit from thoughts that would otherwise never have occurred to them".

Rather than say, "You should not waste money".

You might say, "You should not waste money, so that in the future you will always have some spare cash, when you need it."

Rather than say, "I think that Donald Trump is good", you might say,

"I think that Donald trump is good, because he shakes up the political system that has been a closed loop for too long". or

"I think Donald Trump is bad, because he has absolutely no experience as a politician. He has more experience as a millionaire playboy, none as a politician!"

Rather than say, "I want to go to Spain", you might say,

"I would like to go to Spain, so that I can learn to speak better Spanish and find out something more about Spanish culture."

How to be more persuasive

Strive to imbue every statement of opinion, preference or recommendation for action, with a reason or a purpose, and SO become a more persuasive speaker.

You can develop the habit of doing that by using the words, SO and BECAUSE.

• So is the word that indicates your purpose.
• Because is the word that indicates your reasons.

Use this simple technique, make it a speech habit; because if you do, you will sound like a person with well-reasoned opinions, so everything you say will sound more persuasive.

Ten ways to persuade someone.

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