How to Change Someone's Mind
How to Change Someone's Mind
If you want to change someone's mind, you need to be clear what you mean by that phrase.
It could mean one of two things.
- Change what someone thinks is true.
- Change someone's behaviour.
1. Change what someone thinks is true
If you want to change someone's belief about what is true, then your best bet is to NOT challenge the belief itself. Instead, question the source of the information that led to the belief.
For example, if he believes in socialism, do NOT criticise socialism directly. If you do, then he will defend socialism. And, in defending his idea, he will come to believe it even more.
Instead, ask him, where did (s)he get the idea from?
Every idea in your head, you got from somewhere. Rather than challenge ideas, question the validity of their source.
Ask questions such as, "Who told you that?"
Or "Where did you get that idea from?".
Or "Where did that idea originate?"
When you ask this question, you change the status of the idea from "a fact" to "something that someone once said, or wrote". The power of the idea is reduced.
It is no longer "a Fact"; only, "Something that someone once said, or wrote".
If you identify the source of an idea, then you can begin to go to work to question the validity of its source. This is a subtler challenge than a full-frontal challenge on the main idea.
Your technique is to question the source and the reliability of the idea.
When you have undermined the source, then it is up to you to suggest an alternative idea and name your source of the new idea.
The conversation would go like this:
"I believe in the redistribution of wealth by taxation."
"Where did you get that idea from?"
"It is a doctrine of socialist politics. I learned about politics in college."
"Where did your college teachers get the idea from?"
"Originally the socialism comes from Karl Marx."
"Karl Marx died broke and penniless and in debt to his friend Frederick Engles. Why do you rely on the economic ideas of a man who died broke and penniless and in debt to his friends?"
Don't Challenge Ideas Directly
The point I want to make is:
If you challenge their ideas directly, they will defend their ideas vigorously.
You won't shift them.
So, challenge ideas indirectly.
If you challenge directly, then they will fight you.
If you challenge the source of their belief, then they will find it harder to fight you.
2. Change someone's behaviour
I will be discussing this part of changing someone's behaviour in a forthcoming blog!
Blogs by Email
Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!
Further Reading in Communication - Persuasive Communication
-
Ten Ways to Persuade Someone
To be effective, we often need other people's co-operation. Sometimes you need to persuade someone that your idea is worth their time and effort. Here are ten persuasive tacts for you to try when persuasion is needed.
Read Article > -
Everything is Negotiable
In business you have to trade with other people, which involves negotiating. Therefore, it is important that you learn the proper principles of negotiation, in order to get the best possible outcome for your organisation.
Read Article > -
The Rhetorical Triangle
Persuasive communication is a useful skill, and the rhetorical triangle method will help you express yourself and get your message across to your audience.
Read Article > -
Sales training course - 8 reasons why people don't buy your product
8 reasons why people don't buy your product ALL organisations have to sell what they do. If a particular organisation cannot effectively sell what it does, (either to free market customers or to a funding agency) then it goes extinct. In order to sell to the people who make the...
Read Article > -
How to Master the Art of Sales
Learn how to build good relationships with your clients, without being too pushy. Learn to ask the right questions to discover their needs. Present the solution convincingly. Master the art of persuasion and you will master the art of selling too.
Read Article >
Looking for Communication Skills Training?
If you're looking to develop your Persuasive Communication Skills, you may find this Communication Skills Training Course beneficial:
Open Training Course Pricing and Availability
Next Open Course Starts in 3 days, Gloucester (M5 J11), places available