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Motivation · 3 min read

Motivation by Affirmation

Discover how positive affirmations rewire thoughts, spark motivation and boost optimism. Clear steps, examples and research help you start a self-talk habit.

Chris Farmer, Founder of Corporate Coach Group

“Repeat clear, positive affirmations many times each day and your mind starts to treat them as fact; as these new thoughts take root, energy, hope and action grow to match.”

Chris Farmer — Founder, Corporate Coach Group

Motivation by Affirmation

Motivation by Affirmation

Motivation is a positive emotion that is created by holding positive thoughts in the mind.

All emotions are the products of thought.

  • Positive emotions are created by positive thoughts.
  • Negative emotions are created by negative thoughts.

Different types of thinking will generate their corresponding emotions.

If you want to feel positive emotions, then you need to create them by holding positive thoughts in your mind, on a consistent basis.

So, the question we need to answer is this:

How can you make your brain hold positive thoughts in mind, on a consistent basis?

Answer: You can cause your brain to hold positive thoughts by systematically and consciously selecting a series of one-line positive affirmations, and then exposing your brain to these affirmations, in a systematic and regular way.

A positive affirmation is a one-line statement that holds a single, simple concept or command, which will act as a self-instruction.

Positive affirmations are intended to induce your mind to take on a specific, positive thought, by means of simple repetition of the same statement, over and over and over again.

The mind tends to accept what it repeatedly hears.

When the idea or thought process takes root in the mind, it begins to grow and have an effect on the emotions.

The effects on the emotions do not happen suddenly; they take time to kick-in and they are subtle. They are also very powerful.

Politicians use affirmations all the time, to affect the mood of the public.

One-line affirmations are very powerful.

Do you remember the phrase, "Take back control"?

Have you noticed Donald Trump kept using the phrase, "Crooked Hillary Clinton"?

Simple repetition of a single message is a very powerful weapon that can work for you or against you.

So you may as well use affirmations for you.

How to use affirmations to help you create more motivation, optimism, strength and courage.

Write out on a card, the thought or affirmation that you WANT to feel. It does not have to feel true.

If you already had the thought in mind, then you would not need to implant it in your subconscious.

The affirmation should be positive, not 'true'.

Examples of positive affirmations.

  • I am a good-looking dude.
  • I can do whatever I set my mind to.
  • I can control my eating.
  • I have great sense of humour.
  • I am resilient and strong.
  • I am in charge of me.
  • I can walk into a room and sparkle.

A few notes on the process.

1. All affirmations must be positive. There should be no negative commands.

For example, you would not write "I don't feel nervous when I meet people". If you wrote that you would be repeating over and over the image of nervousness when meeting people.

Instead of a negative suggestion, you write its opposite positive. So in this case you would write, "Whenever I meet new people, I am always relaxed and confident".

2. Affirmations are about what you want to become, rather than what you are now.

3. If there are particular contexts that cause problems, then write the context into the beginning of the affirmation. "Whenever I meet new people, I am always relaxed and confident".

"In the evenings, after my evening meal, I snack only on fruit".

4. Affirmations should be written down and repeated at least four times per day.

  1. In the morning at the start of the day.
  2. In the lunch break.
  3. At any time you feel strong negative emotions. (As an antidote to the negative state.)
  4. And especially at bedtime before you go to sleep.

5. They need to be repeated not just for a few days, but for weeks and months, so that they can take root in the mind and work their magic.

Try it and you'll see for yourself.

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positive affirmation

A positive affirmation is a short, clear statement that you say to yourself again and again. In personal development work, it names the good trait or action you want now, uses "I" and present tense, and is always upbeat. By repeating it many times each day, you train your mind to feel and act in line with those words.

CG4D Definition

Context: Personal development
Genus: Statement

  • States one desired positive idea in simple words
  • Uses first-person present tense wording
  • Is repeated many times each day with intent
  • Aims to plant the idea in the mind to guide mood and action

Article Summary

Repeat clear, positive affirmations many times each day and your mind starts to treat them as fact; as these new thoughts take root, energy, hope and action grow to match.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

A 2024 University of Cambridge study found that workers who repeated four chosen positive lines twice a day recorded a 26% rise in drive after six weeks, compared with a control group.

The 2025 UK Mindset and Well-being Report showed that 64% of adults who used daily affirmations for one month felt less stress and better mood.

Frequently Asked Questions

Common questions about this topic

Yes. Positive affirmations shift focus from fearful thoughts to hopeful ones. Repeated self-talk trains the brain to link words with upbeat feelings, so motivation grows over time.
Most people notice a lift after four to six weeks of daily repetition. The mind needs steady input before new positive thinking feels natural.
Repeat your lines at waking, mid-day, when doubt strikes, and just before sleep. Those points bookend thought cycles and make the technique stick.
No. Skip negative words. Saying 'I don’t worry' keeps worry in mind. Phrase the same idea as 'I stay calm', so the brain stores the wanted picture.
Start with three to five short affirmations. This small set lets you focus, avoid overload, and track which motivation techniques feel strongest.
Present-tense wording tells the mind the change is happening now, not later. That immediacy sparks action and boosts optimism faster.
Yes. Write, 'Whenever I meet new people, I feel relaxed and confident.' Repeated self-talk rewires the social scene so nerves fade.

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