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Change Management · 5 min read

Leadership Training - The Universal Success Formula

Learn the universal success formula: purpose, plan, action, feedback and change. Apply it to leadership, money and health to improve results and reach any goal.

Chris Farmer, Founder of Corporate Coach Group

“Success follows a simple pattern: set a clear purpose, write a solid plan, act each day, study the feedback and change fast; repeat this cycle and any goal-money, health or leadership-turns from wish to fact.”

Chris Farmer — Founder, Corporate Coach Group

Leadership Training - The Universal Success Formula

The Universal Success Formula

We all want to be more successful. But how does one do that?

Answer: Be guided by "success principles".

What are success principles?

Success principles are a set of generalised instructions that lay down the steps that you need to take, in order to achieve a certain goal.
There are success principles for every field of endeavour.

Here is a success principle for managing your money:

  • "Spend less money than you earn and
  • invest the difference in things that gain value over time" (gold)

Simple! If you did that, your money worries would decrease, over time.

Here is the opposite failure principle for managing your money:

  • "Spend more money than you earn
  • borrow the difference and
  • blow it all on things that lose value over time (cars)

If you did that your money worries would INCREASE over time.

Get the idea?

Here is a success principle for managing your health:

Concentrate on the improving the following three elements of your daily habits:

  1. Quality sleep
  2. Quality nutrition
  3. Quality exercise programme

If you did that your health would increase over time.

Here is an opposite Failure principle for mis-managing your health:

Concentrate the following:

  1. Suffer with lack of sleep (continue to stay up late by watching TV into the small hours)
  2. Poor nutrition (eat and drink far too much of the wrong things)
  3. Keep to your "Non-existent exercise" programme.

If you did that, your health worries would increase over time.

There are success principles for everything!

"The universal success formula"

Here is a five-word universal success formula that describes the steps of all successful action:

  1. Purpose
  2. Plan
  3. Action
  4. Feedback
  5. Change

All successful action is an expression of this universal success formula.
All successful action, whether it is biological, mechanical, man-made or natural will follow this same formula.

Example of nature using the universal success formula
Darwinian evolution uses the universal success formula in the following way:

1. Purpose

What is the purpose of a living thing?

Answer: To live long and prosper, and thus reproduce its kind.

2. Plan

The plan to achieve that purpose is encoded in the D.N.A. molecule which is the chemical blueprint for the construction, maintenance, and function of the organism.

3. Action

Upon fertilisation of the egg the D.N.A. code is activated and the body builds protein enzymes that operate as the catalysts for every action and reaction that your body enacts during your lifetime.

4. Feedback

The feedback comes in two kinds:

  • Negative feedback - you fall sick and die.
  • Positive feedback - you continue to live long and prosper!

5. Change

As a result of the feedback results the collective gene-pool of the species changes; It adapts to more successfully live long and prosper in its environmental niche.

So note the following:

In order to live long and prosper, you must continually adapt your plan, according to the feedback results your current actions are producing.

Example of man-made use of the success formula:

  1. Purpose
  2. Plan
  3. Action
  4. Feedback
  5. Change

Place a man on the moon

1. Purpose

President John F. Kennedy's Special Address to Congress May 25, 1961

"First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth".

2. Plan

N.A.S.A. assembles a team of top engineers, mathematicians, physicist, and biologists and captured Nazis (!) (Werner Von BRAUN and his team of Nazi V5 rocket designers) to begin building detailed plans, procedures, protocols and policies; culminating in the Mercury, Gemini and Apollo space programmes.

3. Action

The rockets were built and tested.

The men were selected and tested.

4. Feedback

The feedback came in two kinds:

  • Negative feedback- in 1967 three astronauts perish: flight commander Gus Grissom, Edward White and Roger Chaffee, were burned up during the testing of Apollo I command capsule.
  • Positive feedback- in 1969 Neil Armstrong steps out onto the moon saying "That's one small step for (a) man: one giant leap for mankind".

5. Change

The NASA program continues to adapt and change from the Apollo program to become the Space orbital shuttle program, and then the International space station and then....
to infinity and beyond!

Could you use the success formula too?

Yes! Here is how............

1. Purpose

Define and clarify your purpose. Know why you want it.
Clarify your purpose in clear written statements that you review and affirm every day. Be as specific as possible.
Let people know what you want.
Become serious about your own success and become even more successful.

2. Plan

Formulate your best plan in writing. Gather the best information available and formulate a detailed written plan. The written plan acts as a blueprint for action.
Writing the plan forces you to think more accurately.
It allows you to communicate the plan to others more effectively.

3. Action

The plan is only a guide to action. Gather your courage and implement your plan with determination. Remember, a plan will not work unless you do!

4. Feedback

Be sensitive to the feedback results your current actions are creating.
Perfect knowledge is impossible, so most plans do not work well the first time.
Notice where your current actions are "on target" and where you are "off target".
Then party or ponder.
Never mistake criticism, setbacks, or temporary defeat as permanent failure.
Instead, regroup, ponder the meaning of the result and come back stronger with a better plan.

5. Change

Make the changes necessary. Embrace change.
Forge ahead by constantly adapting, changing and improving according to the critical feedback information.
Even better, anticipate the changes necessary
Then you will feel you are powered on by the winds of change, rather than being buffeted by them.
By repetition of thought:

Plant "the universal success formula" into your subconscious mind and make it your "Standard operating procedure".

  1. Purpose
  2. Plan
  3. Action
  4. Feedback
  5. Change

For more information about the success formula see our leadership training course visit the Corporate Coach Group website

universal success formula

In business and personal growth, the universal success formula is a step-by-step process that starts with a clear purpose, is set out in a written plan, is driven by deliberate action and is refined through constant feedback and change. Remove any one of these four traits and the formula breaks down.

CG4D Definition

Context: Business
Genus: Process

  • Begins with a clear, written purpose
  • Includes a detailed and documented plan
  • Requires decisive and sustained action
  • Uses ongoing feedback to drive adaptive change

Article Summary

Success follows a simple pattern: set a clear purpose, write a solid plan, act each day, study the feedback and change fast; repeat this cycle and any goal-money, health or leadership-turns from wish to fact.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

PwC’s 2024 Global Workforce Hopes and Fears Survey found that employees who agree their goals are clear and documented are 2.5 times more likely to rate their performance as “above expectations”.

Harvard Business Review Analytics Services (2023) reported that organisations applying formal continuous-improvement cycles achieved 30% higher productivity growth over three years compared with peers without such programmes.

Frequently Asked Questions

Common questions about this topic

The universal success formula turns success principles into five steps: set purpose, write a plan, act, collect feedback and change. Repeat until you reach the goal.
Writing purpose fixes it in your mind, forces clarity and guides choices. It also lets you share the aim with others, which builds support and trust.
Feedback tells you what is working and what is not. Quick study of results saves time, cuts waste and steers your next action closer to the target.
Yes. Spend less than you earn, invest the surplus and track results. The feedback loop shows growth or loss, letting you tweak spending or saving for continuous improvement.
Apply the formula to health by setting the purpose of better fitness, planning quality sleep, food and exercise, taking daily action, reviewing energy and weight, then adjusting habits.
Review feedback often; minor goals might need weekly tweaks, major projects monthly. Change the plan whenever results drift from the goal or fresh data offers a better route.
No. The universal success formula suits big and small aims. Use it for daily tasks, team projects, skill learning or any change management effort that needs clear steps.

Thought of something that has not been answered? Ask us today.

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