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Communication - Persuasive Communication · 4 min read

Building Rapport

Learn how to build rapport in conversation by matching body language, voice tone and words. Master these communication skills to spark trust and boost results.

Chris Farmer, Founder of Corporate Coach Group

“Build rapport by mirroring body language, voice tone and word choice; when people sense you are like them, trust rises, ideas flow and results improve. Studies show teams that nurture rapport gain 23% more profit and remote staff feel less isolated, proving deliberate connection turns talk into action.”

Chris Farmer — Founder, Corporate Coach Group

Building Rapport

Building Rapport

Communication skills training

Have you ever met someone who seems to be able to "connect" with everyone?
Have you noticed how people like this are more effective in their role?

Life seems to be easier for them, doesn't it?

This ability to connect with others is called Rapport.

Creating rapport is one of the most valuable skills you can learn.

Would you like to discover some secrets that will allow you to produce the same rapport in your own life?

What is rapport?

Rapport is a feeling of harmonious understanding.
It is also a feeling of mutual trust and friendship.

Rapport is something that you value, but also something you may sometimes find elusive.
You instinctively know when you are in rapport.

When rapport is missing, you can feel it.

The most interesting question however is;
How do you know when you are in rapport?

Rapport is a special form of communication.
In order for your subconscious mind to know that now is the time to feel rapport with someone, there must be something happening during the communication between you and your listener.

What is that "something"?

You know that rapport is a form of communication.
You also know that communication is built up primarily of three elements:

  1. Physiology - your body language
  2. Tonality - the pitch volume and rate of your speech
  3. Words - the words and ideas that you are using to express yourself

Rapport has elements of these three processes.

Like likes like
Isn't it true that we tend to like people who share our beliefs, interests, attitudes backgrounds, religion, or social class?

In other words,
We like those who are like ourselves.

How can you use the processes of communication to build a feeling of "likeness"?

You know that much of your communication comes from your body language and voice tonality.

Therefore, if you make your body language and tonality similar to the person you are communicating with, you will deliver a powerful unconscious message to him which says "I am like you......"

In other words, you will begin to build rapport- even if the words you speak are in disagreement.

Let's examine how we can match other people and gain Rapport.

Look...

Look closely at the other person's body language and physiology. Specifically observe their:

  1. Posture
  2. Appearance
  3. Gesture
  4. Eye contact
  5. Facial expression
  6. Breathing rate

For example
If the other person is energetic, animated and very mobile as they speak, and you are sitting down, immobile and passive, as you speak, then can you see there is a mismatch of the intensity of communication style?

On the other hand, if the other person is energetic, animated and very mobile as he speaks, and you therefore sit up straighter and begin to animate your own body language a little to reflect him, then can you see there is more of a match in the intensity of communication style.

If you want to build a rapport with the other person, then try to match the person's general posture, rate of gestures and expressions. If you do only this, then you will begin to create higher levels of rapport.

Listen....[communication Banner]

Listen carefully to the way the other person speaks: specifically pay attention to their:

  1. Volume
  2. Rhythm
  3. Speed
  4. Pitch

Try to match some or all of these elements.

For example:
If the other person speaks quickly you might speed up in your own speech.
If the other person speaks loudly then you might speak a little louder too.

Pay attention.....
Pay attention to the phrases and style of language. Does this person speak:

  1. Using slang?
  2. Does he use metaphors?
  3. Does he use humour?

To a degree, try to reflect his style and you will begin to create rapport even if the content of what you are saying is in disagreement.

In summary
To gain rapport, match the communication style of the other person.

Match the communication style by:

  1. Matching his body language: his posture, gestures and other nonverbal elements of communication.
  2. Match his tonality; His voice speed, volume, pitch and rhythm.
  3. Match his choice of language patterns.

Please note that you do not have to agree with what he says to remain in rapport.

Put this to use
Make a decision to begin matching the communication styles of those around you.
You will have to be ready to become very flexible in your behaviour.
In return you will begin to experience new results. You will begin to experience the power and the magic of being a Rapport Builder.

For more information about communication skills training visit the Corporate Coach Group website [Training Banner]

Rapport

Rapport is a business skill where two people share trust, feel fully understood, match each others body, voice and words, and choose to work together. Lose any one of these parts and rapport fades; trust drops, understanding weakens, talk jars or joint work stops. Keep all four and ideas move smoothly and results improve.

CG4D Definition

Context: Business
Genus: Skill

  • Mutual trust exists between the parties
  • Both people feel understood and respected
  • Body language, voice tone and words are closely matched
  • Interaction leads to ready cooperation and shared action

Article Summary

Build rapport by mirroring body language, voice tone and word choice; when people sense you are like them, trust rises, ideas flow and results improve. Studies show teams that nurture rapport gain 23% more profit and remote staff feel less isolated, proving deliberate connection turns talk into action.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Gallup’s 2023 State of the Global Workplace report finds that business units where managers actively build rapport achieve 23% higher profitability and 18% higher productivity than those that do not.

Microsoft’s 2024 Work Trend Index reveals that 43% of remote and hybrid employees feel disconnected from their team, underlining the need for deliberate rapport-building communication.

Frequently Asked Questions

Common questions about this topic

Building rapport means creating trust and warmth so two people feel in tune and ready to work together.
When your posture and gestures echo the other person, the brain reads "same as me", lowering guard and boosting trust.
Copy the pace, pitch and volume only slightly. Keep your own words natural so the match feels smooth, not forced.
Body language carries the greatest weight, then tone, then words. Align all three for the strongest link.
Yes. Match style, not opinion. You can politely differ on facts yet keep shared rhythm, posture and tone.
Often within seconds. A slight shift in posture or pace can spark an instant sense of connection.
Opposite body language, mismatched volume, ignoring the other person's phrases, or forcing agreement can crush rapport quickly.

Thought of something that has not been answered? Ask us today.

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