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Communication - Clear Communication · 3 min read

Communication skills for trainers or presenters

Learn training skills that make each session informative, enjoyable and memorable. Structure content, blend explain-show-practise steps and add memory aids.

Chris Farmer, Founder of Corporate Coach Group

“Training works when it is clear, fun and sticky; pick the right facts, set them in a smart order, balance explain-show-practise, and use strong words, warm body language, varied voice and sharp memory hooks so people learn now and remember later.”

Chris Farmer — Founder, Corporate Coach Group

Communication skills for trainers or presenters

Communication skills for trainers or presenters

As a trainer or presenter: You have three major goals.

To make your messages and material:
1. Informative
2. Enjoyable
3. Memorable

Let us look at each in turn:

Informative

Your delegate must find your material informative.
In order for that to happen, you must do the following:

1. Select the best material- picking out the most valuable material and giving them your best.
2. Organise it into sets-The material needs to be sorted into similar sets, like you would sort a hand of playing cards into suits.
3. Arrange it into the correct sequence- figure out what time sequence would make the best sense of your material.

Then, you must make that well-ordered material enjoyable.

To make it enjoyable, you must work out how you will present it.
You need a nice balance between:
1. Explanation - when you are telling people what your material is
2. Demonstration - when you are showing concrete examples or illustrating the principle with stories
3. Application - where you have figured out exercises that the delegates will do, in session. You will have them work with and apply the material in the lesson
4. Implication -Make explicit the specific action that the delegate should /could take after the training as a direct result of learning your material.

You need elements of all four styles

In addition, in relation to point 3 above (Application) you have options: you can have:
1. Delegate working with other delegates
2. Delegates working with the trainer
3. Delegates working introspectively; thinking and working within his/ her own mind, guided by an exercise made up by you in advance.

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Memorable

You want your delegates to understand all your material and enjoy the day:
But that is not enough: You want them to be able to be able recall the material, even weeks after the training.

You need to devise ways to make your material memorable

Part of aiding the memory is included in the list already done (Organised structure, vivid illustrations, enjoyable activities, interaction- they all help the memory)
But in addition you should work on your material and impose mnemonic devises and "mental hooks" that will help the memory to grip onto the material.
When you are presenting, make a show of the mnemonic devices that you have invented: and get the people to memorise your material as they go through the day.
Periodically repeat and check the memory as you progress through the material.
Rehearse and repeat the mnemonics with them, a few times, so that they have every chance to memorise your material effortlessly, as you go through the training.

In addition

You need to think of your own communication style
Your communication can be said to have four major elements:

1. Your use of words

The language you use should be pitched at the right height for the intended listeners.
If you pitch your message "to high": i.e. too technical, for a non-technical audience, then you will lose their interest.
But if you pitch your message too low; too simplistic for a technical audience, you will infuriate them, and they will give you a rough time.

2. Your Body language

Your body language should demonstrate sufficient energy and enthusiasm to engage the in interest of the audience.
You should not overdo the energy levels so as to appear over excited, or manic: nor should you fall short, so as to appear to be sluggish or bored with your own material.

You should dress in a manner which will fit in with the accepted norms of the audience type.
Your dress should not become an issue: it should not distract from your message.
Dress in a manner that is "functionally tidy "relative to your audience expectations.

3. Your Voice tones

Your voice tones should be
Pacey, deeper than your normal tones, and slightly louder than your normal voice.
You should make your voice variable i.e. NOT mono tone.

4. Your Attitud

Enjoy your audience and your own material. Do all you can to prove to your audience that you are doing all you can to help them achieve their goals.


training skills

Training skills are the set of abilities a workplace trainer uses to turn ideas into lasting learner action. They include choosing and ordering the best material, presenting it with clear words, lively body and voice, mixing tell-show-practise-act steps, and adding easy memory hooks and checks. Remove any one part and it stops being true training skill.

CG4D Definition

Context: Workplace learning and development
Genus: Skill set

  • Selects, groups and sequences material for clarity
  • Delivers with suitable words, body language, voice and attitude
  • Balances explanation, demonstration, practice and action planning
  • Builds in memory aids and recall checks for lasting impact

Article Summary

Training works when it is clear, fun and sticky; pick the right facts, set them in a smart order, balance explain-show-practise, and use strong words, warm body language, varied voice and sharp memory hooks so people learn now and remember later.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

LinkedIn Learning’s 2024 Workplace Learning Report states that 86% of UK learning leaders place “improving communication and presentation” in their top three skill priorities this year.

ATD’s 2025 State of the Industry study shows that training sessions that mix explain, show and practise steps boost learner recall by 22% compared with lecture-only delivery.

Frequently Asked Questions

Common questions about this topic

Pick the most valuable points, group them into clear sets, then place each set in a logical time order. This training skill keeps information easy to follow.
Use all three: first explain the idea, then show a concrete example, finally let delegates practise it. This mix keeps energy high and learners engaged.
Alternate between peer work, trainer-led tasks and quiet self-reflection exercises. Offering varied practice lets different learning styles flourish and cements new skills.
Simple mnemonics, vivid images and short recaps give the brain hooks to hang ideas on. They boost recall weeks after the event without extra study.
Positive body language shows energy and confidence, drawing the audience in. Slouching or over-acting does the opposite. Controlled movement is a key presentation skill.
Speak slightly louder and deeper than normal, vary pace and pitch, and avoid monotone. Good voice control keeps attention and supports effective communication.
Aim for clear, everyday language with just enough detail for experts. Avoid jargon, explain any needed term, and test samples on a colleague first.

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