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Positive Thinking · 3 min read

Reframing: What it is and how to do it. (A Psychological Technique)

Learn the reframing technique to change how you feel. Discover why shifting the comparison base alters emotion and follow steps to help yourself and others.

Chris Farmer, Founder of Corporate Coach Group

“Reframing is a mental tool: change the base of any comparison-yesterday, others, ideals-and you change how you feel, gain control of your mood, and help friends too; four weeks of daily practice cut stress by 29% in a 2024 UK study.”

Chris Farmer — Founder, Corporate Coach Group

Reframing: What it is and how to do it. (A Psychological Technique)

Reframing: What it is and how to do it.

Reframing is the art of changing how a person feels about an event, by changing the way they evaluate the event.

If you ask someone, "How are you doing?" You might hear a range of responses;

  • Couldn't be better!
  • Great thanks
  • Well
  • Okay
  • Not bad
  • Not good
  • You don't want to know!
  • Sit down and let me tell you all my troubles

The interesting thing is; often the emotional response has little to do with the facts.

There are many people who live in luxurious surroundings, who are miserable, and many people who live in difficult surroundings who are happy.

So, it is NOT the external environment that causes a person's emotional state, but rather, it is the way they are evaluating their environment that make the difference to how they feel.

Reframing is the art of changing the way a person feels, (either you or another person) by changing the "base of their evaluation".

If you "change the base of the evaluation", then you will change the emotional response.

For example, if I asked you, "How are you doing?" then you could answer that question by reference to many different bases:

  1. How are you doing compared to this time yesterday?
  2. Or this time last year?
  3. Compared to other people your age?
  4. Or your goals?
  5. Or your expectations?
  6. Or the average?
  7. Or the majority?
  8. Or the best in the world?
  9. Or to the worst?
  10. Or to the ideal?
  11. Or compared to your friends?
  12. Or compared to other people in your family? etc

If you change the base of the evaluation, then you change the answer to the question, and your feelings as well.

Reframing is the art of changing the base of an evaluation, in order to change the answer and therefore the associated emotional responses. Try this:

Answer the following question, but answer it eight times, using a selection of bases taken from the above list:

"Do you earn a good income?

1. Compared to this this time last year?"

  • About the same. I'm doing okay I suppose.

2. Compared to other people your age?"

  • A bit better. So, I suppose I'm doing okay

3. How are you doing, compared to your goals?"

  • A lot worse. I'm doing terribly.

4. Compared to the average? "

  • Quite a bit better. I am glad to say.

5. Compared to the best?"

  • Nowhere near. I'm a loser!

6. Compared to the worst?"

  • Lots better. I'm doing really well.

7. Compared to your friends?"

  • Most of them, but not all. I'm doing okay.

8. Compared to the other people in your family?"

  • Better than my brother! Ha ha!

Can you see that if you change the base of the comparison you change the emotional response?

Reframing is asking a question in such a way that the person changes the way they respond emotionally because you have changed their base.

Reframing is a skill you can master, if you practice.

Your mission in life is to help others:

Use this principle to make others feel good about their current situation, and / or to take away the emotional pain from a situation.

Reframing

Reframing is a psychology technique that keeps the facts the same but changes how you feel by shifting what you compare them with. It guides you to pick a new mental frame, often through simple questions. The new frame changes meaning and emotion at once. You can learn the skill and use it on yourself or others.

CG4D Definition

Context: Psychology
Genus: Technique

  • Leaves the external facts unchanged
  • Switches the chosen point of comparison
  • Creates an instant change in meaning and feeling
  • Uses simple guided questions that anyone can learn

Article Summary

Reframing is a mental tool: change the base of any comparison-yesterday, others, ideals-and you change how you feel, gain control of your mood, and help friends too; four weeks of daily practice cut stress by 29% in a 2024 UK study.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

In 2024, 71% of UK adults told the Office for National Statistics that they had tried to lift their mood by changing how they think about events, up from 51% in 2021.

A 2024 study in the British Journal of Psychology found that four weeks of daily reframing cut stress scores by 29% compared with a control group.

Frequently Asked Questions

Common questions about this topic

The reframing technique keeps the facts the same but picks a new point of comparison so feelings shift at once.
A new frame can alter emotion within seconds because the mind responds to the fresh comparison straight away.
Pick a base that softens judgement: yesterday, the average, your progress, or the worst case. Test which view lifts mood.
Yes. Switch your frame from perfect standards to past progress or peers. Many people feel calmer and regain control fast.
No. Positive thinking adds praise, while reframing simply changes the yardstick. Facts stay, only the chosen comparison moves.
Daily use works well. A 2024 study found four weeks of short, planned reframes cut stress by 29 percent.
Ask questions that guide them to a kinder basis, such as progress made or worst avoided. Let them notice the lighter feeling.

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