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Motivation · 2 min read

Motivation Techniques

Discover motivation techniques that link clear rewards with feared setbacks to spark action, boost goal setting motivation, and help you avoid negative outcomes

Chris Farmer, Founder of Corporate Coach Group

“Motivation peaks when you picture the rewards you want and the pains you refuse to bear, then write both lists down; that twin pull and push turns stalled wishes into steady action.”

Chris Farmer — Founder, Corporate Coach Group

Motivation Techniques

Motivation Techniques

We are motivated by two primary desires:

  • The first is the desire for pleasurable benefits,
  • The second is the desire to avoid painful consequences.

We can use both these motivators to inspire us to take action.

1. Motivation by the desire for pleasurable benefits

In order to motivate yourself, think about the pleasurable benefits you will enjoy if you act and achieve the goal you set.

Nobody will work for nothing, and if you can see no benefits in your action, then you will be unlikely to be motivated.

But if you can visualise the benefits that you will likely gain if you do act and achieve your goal, then you're much more likely to feel motivated to get started.

Rather than just thinking about the benefits, it may be even better to take a pencil and write them down.

If you write down 10 benefits you will accrue if you take action to achieve your goals, then you will feel a surge of positive motivation based on desire.

2. Motivation by the desire to avoid painful consequences

Think about the painful consequences you will suffer if you don't take action.

Many people are motivated not by the desire for pleasurable benefits, but rather by the need to avoid painful consequences.

Make a list of all the painful consequences that you must suffer if you fail to do the tasks that are required to achieve your goals.

What happens if you don't do your homework?

What happens if you don't look after your health?

What happens if you don't correct your errors?

The painful consequences that will befall us if we do not do what's required can be a powerful negative motivator.

Combine the Two Methods

The most powerful way to motivate yourself is to combine both methods.

Simultaneously think about all the benefits you will get if you do take the actions to achieve your goals. Make a list of positive benefits.

Then make a list of all the painful consequences that you must suffer if you don't take the actions to achieve your goal. Make another list of painful consequences.

When you have both lists - the pleasure list and the pain list - then your mind will have both positive and negative reasons to keep going.

Try it and see for yourself.

pleasure–pain motivation technique

Pleasure–pain motivation technique (personal development) is a method that uses two written lists: one of rewards you will enjoy if you act, and one of harms you will suffer if you do not. By reading both lists together, you feel a twin pull and push that sparks strong and lasting drive to reach your goal.

CG4D Definition

Context: Personal development
Genus: Technique

  • Asks the person to list the rewards they will gain by acting
  • Asks the person to list the harms they will face by not acting
  • Must set both lists in writing for clear focus
  • Uses the joint pull of reward and push of harm to drive steady action

Article Summary

Motivation peaks when you picture the rewards you want and the pains you refuse to bear, then write both lists down; that twin pull and push turns stalled wishes into steady action.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Gallup’s State of the Global Workplace 2023 shows only 23% of workers feel engaged, yet engaged teams post 18% higher output than disengaged ones.

Asana’s Work Innovation Index 2024 finds staff who write down goals are 42% more likely to hit them and 25% less likely to feel overwhelmed than those who do not.

Frequently Asked Questions

Common questions about this topic

It says you act to gain rewards and dodge harm. Linking goals to clear benefits and vivid drawbacks gives a pull-push force that fuels drive.
Picture the rewards success brings, then picture the losses if you stall. Write both lists. Reading them daily supplies pleasure and pain motivators that keep you moving.
Writing makes benefits concrete. A written gains list becomes a steady reminder and goal setting motivation cue, boosting belief and effort beyond vague thoughts.
Yes. Visualising costly mistakes, lost time or health risks sparks a strong urge to avoid negative outcomes. This discomfort pushes action just as rewards pull.
About ten clear benefits. That number is long enough to spark excitement yet short enough to review quickly, keeping motivation techniques practical.
Yes. Keep the two lists separate so each feeling stays distinct. Comparing them side by side intensifies the pain pleasure principle and speeds decisions.
Write one benefit and one consequence on paper, then take the first tiny step toward your goal at once. This combines motivation methods and breaks inertia.

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