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Communication - Clear Communication · 4 min read

Management training and advanced communication skills

Discover how management training that targets behaviour, not identity, turns criticism into coaching. Use clear feedback to cut resistance and boost performance

Chris Farmer, Founder of Corporate Coach Group

“Management training succeeds when leaders praise the person yet refine the performance. By aiming feedback at behaviour, not identity, you swap defensive resistance for eager self-development and unlock lasting gains for everyone.”

Chris Farmer — Founder, Corporate Coach Group

Management training and advanced communication skills

Management training and advanced communication skills

Management training is about improving the performance of oneself and others.
In order to do that, you need people to develop themselves.

But asking a person to engage in an act of self-development means asking them to change; and many people don't like the idea that they should change. They like themselves, just the way they are.

You can hear them say "I am not changing for anybody".
"I am what I am".
"You can take it or leave it; cause I ain't changing!"

In addition:
Asking people to develop themselves implies that they need to develop themselves. I.e. asking people to develop themselves implies a criticism;

There is an implied message of: you are not good enough.

Asking people to attend professional management training may sound like:
"Our training needs analysis reveals that you are broken. You need to be fixed: therefore I want you to attend this course".

For these reasons, asking people to attend management training or other development programmes can invoke resistance and/or, a loss of self-confidence.

How can you get round this problem?

Answer: In language, separate the person from the performance.

In thought and language separate the personality from the performance.

  1. The personality is, the psychology: the "soul" or "the spirit" of the person.
  2. The performance is, the behaviour: "everything the person does and says".

Sometimes: It is important to separate the person from the performance

WHY?
Because if your message implies the others personality is imperfect, then you will almost always trigger a negative response in the mind of the listener.
BUT if your message implies that only the persons performance is imperfect (but his personality is fine) then you will trigger less resistance.

Remember that many people DO equate their personality with their performance
They believe they are what they do.

Example: If you ask someone at a party "And what did you say you are?"
Then nine times out of ten, he-she will give you their profession: "I am a doctor" "a lawyer", "a plumber".

The idea that "you ARE what you DO" can lead to a condition that afflicts many people:

This affliction is called:
Over sensitivity to criticism.

In addition: The idea that "you ARE what you DO" can lead to a different disease: many people are infected with:
"Over-inflated ego syndrome"

Both conditions are caused by the same thing:

You believe too strongly that you ARE what you DO.
You equate your personality to your performance.

If you equate your personality to your performance then every criticism of your performance will be regarded as a personal insult.
Mistakenly, John believes that the statement "John, the proposal you wrote, was bad", means "John, you are bad"

Equating your personality to your performance makes it almost impossible for you to accept criticism without a drop in your own self-confidence.

Example: in 2006, the actor/director/author, Stephen Fry went into a deep depression for months after his stage play gained poor reviews.
People often equate their personality with their performance
And it can make them go the other way too: they get "over-inflated ego syndrome"
They get too cocky.

Alf, from sales department mistakenly thinks because his sales performance was great last month HE is Alfred the Great.

The Hollywood actress who gives a great screen performance mistakenly thinks that makes her a GREAT PERSON!

Here is the point: DONT equate performance with personality

Instead: It is often helpful to;

Separate the performance from the personality

For example:
If the person is doing badly, don't tell him that HE is doing badly. Tell him he is doing fine, but his performance is in need of an improvement!
If Steve needs to attend a course, don't tell him "Stephen: you are terrible. You need to go on a time management course"
Say "your performance would be improved if you knew more time management techniques"

Example:
If the person comes up with a bad idea, don't say "You must be crazy- that won't work!"
In language, strive to separate the idea from the personality before you shoot the idea down.

"Thanks for the idea: It is an interesting concept, in theory.

Can you come up with an idea that is more practical?"
Separate the performance from the personality
If the person is too cocky, don't attack him for being too cocky.
Just say "Up till now Alf, with the help from the rest of the sales and marketing team your performance has been very good- keep it up!"

Remember: Separate the performance from the personality

For more information about management training courses visit the Corporate Coach Group website [Training Banner]

Personality-Performance Separation

Personality-Performance Separation is a business communication rule. It tells managers to keep who a person is apart from what that person does. Feedback targets clear actions, not personal traits, and pairs critique with respect. This stops hurt pride, cuts push-back and guides real performance gains.

CG4D Definition

Context: Business management
Genus: Communication principle

  • Feedback speaks only about observable behaviour and results, never about the person’s character
  • Language affirms the individual’s worth while addressing areas to improve
  • Purpose is to prevent defensive reactions and protect self-confidence
  • Provides clear, actionable steps that lead to better performance

Article Summary

Management training succeeds when leaders praise the person yet refine the performance. By aiming feedback at behaviour, not identity, you swap defensive resistance for eager self-development and unlock lasting gains for everyone.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

LinkedIn’s 2024 Workplace Learning Report finds that 94% of employees say they would stay longer at a company that invests in their learning and development.

The 2024 State of Business Communication report by Grammarly and The Harris Poll shows that workers lose an average of 7 hours a week to poor communication, costing businesses about £1 trillion a year in lost productivity.

Frequently Asked Questions

Common questions about this topic

They fear the request means they are not good enough. Present training as a route to improve performance, not to fix the person, and resistance drops.
Talk about behaviour, not identity. Say, "Your report needs clearer headings" rather than "You are unclear." This keeps self-confidence intact and eases feedback.
It is the practice of commenting on observable actions, never on character. This respectful approach handles criticism well and keeps focus on improvement.
If people feel their worth equals their output, every negative remark sounds personal. They defend, stop listening, and chances to improve performance disappear.
Yes. Praise the person while guiding behaviour. This protects self-confidence at work, encourages personal development and makes new skills less scary to try.
Steer clear of labels like "lazy" or "useless". Instead, state facts: "This task missed the deadline." You then separate person from performance.
Blend respect with direction: "You handle clients well. To close more deals, add clearer figures." This feedback style spurs growth without offence.

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