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Communication - Clear Communication · 3 min read

Communication Skills: Clear Thinking

Boost clear thinking by learning to tell apart a wish and a goal, fact and opinion, reason and excuse. Use contrasts to hone critical thinking skills daily.

Chris Farmer, Founder of Corporate Coach Group

“Clear thinking grows when you train your mind to tell apart ideas that look alike but act different; once you spot the split between a wish and a goal, or a fact and an opinion, you make better choices, speak with power and lead your life on purpose.”

Chris Farmer — Founder, Corporate Coach Group

Communication Skills: Clear Thinking

How could you improve your ability to think clearly?

One of the best ways to improve the clarity of your thinking is to get into the habit of differentiating between pairs of similar but opposing concepts.

For instance, what is the difference between the following pairs of words?

  1. "A wish" and "a goal"?
  2. "A Reason" and "an excuse", for not doing something.
  3. "A fact" and "an opinion"?
  4. "An incorrect statement" and "a lie?"
  5. "A leader" and "a manager".
  6. "A criticism" and "an insult".
  7. Between being "Stubborn" and being "determined".
  8. "Being successful" and "being rich"

Here is my attempt at making the distinctions.

1. "A wish" and "a goal"?

A wish is an idle fantasy or a desire.

A goal is a definite statement of intent.

It is better to spend time attempting to achieve worthwhile goals; rather than spend your time just wishing that things will change.

2. "A Reason" and "an excuse", for not doing something

A reason is a logical explanation as to why something cannot or should not be done.

An excuse is an emotional explanation as to why it should not be done.

Distinguish between reasons and excuses and have a different policy for each.

3. "A fact" and "an opinion"?

A fact is a statement that can be verified by direct sense - perception or logic. Example: there are three people in this room.

An opinion is a statement that cannot be verified by direct perception or logic. Example: There are three super, good-looking people in this room.

It is important not to mistake your opinions for facts.

4. "An incorrect statement", and "a lie?"

An incorrect statement is one that does not correspond to the facts.

A lie is a statement that is intended to deceive.

It is important to remember that people who tell you things that are not true, are not necessarily lying. How to tell if someone is lying.

5. "A leader" and "a manager"

A leader is a member of a team who is primarily responsible for setting and communicating a goal and inspiring others to act to achieve it.

A manager is a member of a team who is primarily responsible for organising people and resources in a manner that will most effectively achieve a goal.

Some people can be good managers but lack leadership skills, and vice versa.

Strive to be both a great leader and a great manager.

6. "A criticism" and "an insult"

A criticism is a statement that indicates negative feedback on an action or an omission.

An insult is a derogatory statement about the character of another.

In business, we have to become good at both giving and taking criticism, not insults.

7. Between being "stubborn" and being "determined"

Stubbornness is a negative character trait based on the unwillingness to make changes in spite of the fact that the action is not working.

Determination is a positive character trait based on total commitment to a goal.

Don't mistake the negative attribute of plain stubbornness for the positive quality of determination.

Be determined. Not stubborn.

8. "Being successful" and "being rich"

Being rich is the ability to gain financial wealth. (Which can be done in many ways, some of which violate the rights of others.)

Being successful is the ability to achieve all your goals, in the minimum time and effort, without violating the rights of anyone else.

Be a successful person. Achieve your goals with the minimum expenditure of time money and effort, without violating the rights of others.

Develop a clear mind

There are thousands of pairs of concepts that are similar, but different.

The clear mind is one that is able to discern the difference between similar-but-different things.

Discern the difference between:

  • A cat and a tiger.
  • A good person and an attractive person.
  • Being lucky and being well prepared.

I'll leave you to figure out some more good pairs of similar, but different concepts, and to go on and distinguish between the two.

The more you do, the better you get!

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clear thinking

Clear thinking is the skill, used in business communication, of sorting ideas that look alike and spotting the true facts. It rests on logic and proof, not feelings. It names each idea with exact words, and it turns sound judgement into chosen action. If any one of these steps is missing, the mind is not thinking clearly.

CG4D Definition

Context: Business communication
Genus: Skill

  • Sorts similar yet opposing ideas with accuracy
  • Bases judgement on evidence and logic, not emotion
  • Uses precise language to label each idea
  • Drives purposeful action toward set goals

Article Summary

Clear thinking grows when you train your mind to tell apart ideas that look alike but act different; once you spot the split between a wish and a goal, or a fact and an opinion, you make better choices, speak with power and lead your life on purpose.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

72% of learning leaders in Europe list critical thinking and problem solving as their top training focus for 2024.

Only 31% of UK workers say their employer offers formal training in communication skills.

Frequently Asked Questions

Common questions about this topic

Compare similar but opposing ideas daily. Naming clear differences trains your mind to spot nuance, rely on facts and speak precisely.
A wish is idle desire with no plan. A goal is a clear, timed intent backed by action. Clear thinking turns wishes into goals.
A reason rests on logic and evidence; an excuse rests on emotion and avoidance. Ask if the argument would stand in court.
Facts can be checked by senses or maths; opinions cannot. Mixing them clouds judgement, so label each before deciding.
A leader sets vision and inspires action. A manager organises people and resources to reach that vision. Strong teams need both roles.
Determination follows evidence toward a goal; stubbornness ignores evidence when plans fail. Review results often and adjust to stay determined.
Rich means holding wealth; successful means meeting chosen goals without harming others. It is possible to be rich yet feel unsuccessful.

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