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Leadership and Management · 4 min read

If the Success Formula is so Simple, Why Isn't Everyone Doing It?

Learn the five-step success formula to set goals, act, use feedback and embrace change. Beat fear of failure, handle criticism and reach lasting results.

Chris Farmer, Founder of Corporate Coach Group

“Success follows a clear five-step formula: set a goal, draft a plan, act, study feedback and adapt. People stall because goals expose them, criticism stings and change feels hard, yet those who welcome all three turn steady learning into real results.”

Chris Farmer — Founder, Corporate Coach Group

If the Success Formula is so Simple, Why Isn't Everyone Doing It?

If the Success Formula is so Simple, Why Isn't Everyone Doing It?

The success formula is simple to understand. It consists of only five major ideas: Purpose, plan, action, feedback, change.

The success formula is a description and prescription for all successful, goal directed action, composed of only five parts:

  1. Decide your goal - Know your purpose.
  2. Formulate your best plan.
  3. Take decisive action.
  4. Gather and evaluate the feedback. Both the positive and the negative.
  5. Use the feedback to make progress by continually changing, adapting and evolving.

So, the obvious question is, If the success formula is so simple, why isn't everyone doing it?

Even though the success formula is simple, there are three elements of the success formula that most people don't much like.

Three out of the five elements of the success formula are not particularly attractive to the average human being. The three non-attractive elements of the success formula are:

  1. Set out a statement of a clear goal, or purpose.
  2. Suffer the negative feedback results, (Criticism, setback and defeats,)
  3. Change. Change and upgrade your current plans and actions. Keep improving on what you are currently doing.

Take a look at the success formula diagram and you will see that the success formula contains the above three items.

Question: Why would the average person be reticent about going public with a goal?

Why would a person NOT feel comfortable about announcing to his friends and family, "I am going to enter my name into that competition and I intend to win!".

Answer: Many people would be afraid to set a goal because they are afraid they would look foolish, or draw criticism if they fail to achieve the goal. The thought occurs to them, "What if I enter, and I end up coming in eighth or twelfth, or even in last place?" "What if I fail to come first? that means I would have failed. And I don't want to fail. So, the only way I can avoid that risk, is to not even enter. Not even set the goal in the first place."

The best and most efficient way to fail is to never even try in the first place. Many people are afraid to set goals. And that ensures they fail, because success means "the achievement of a goal". And you cannot achieve a goal you never set.

Feedback

The second element of the success formula that people hate, is the need to suffer the negative feedback; criticism, setback and defeats.

Most people love positive feedback. They love to hear compliments, praise and appreciation.

But most people hate the opposite. They hate criticism, they hate rejection and negative comments about their performance.

As a result of this dislike for negative feedback, the average person tends to avoid situations that may trigger negative feedback or personal criticism.

They try to avoid situations in which they may draw critical comments.

On the other hand, all champions, (people like you and me) are not overly put off by criticism, setbacks or defeats. They understand that the Success Formula creates negative feedback.

Happy people treat negative feedback as valuable information that needs to be analysed and the lessons learned.

Happy people treat negative comments as a school lesson. (You may have heard the phrase, "I attended the school of hard knocks").

If you want to be happy and successful, then you must cure yourself of the inability to handle criticism, setbacks and defeat.

If you want to be happier and more successful, then learn to harden-up a little. Become more resilient to setbacks and try to learn from them.

The way to do that is to finish the following sentence in the best way possible:

"I never see setbacks and criticism as permanent failure, but rather as ..." (complete with your personal ending).

Change

The third element of the success formula that the average person hates, is Change.

The success formula states that we need to continually "Change and upgrade our current plans and actions. Keep improving on what we are currently doing".

Change is not something that most people like.

In fact, most people hate change. They want things to "Stay the same; but get better".

If you want to live in accordance with the success formula, then you'll have to get your head around the concept of change.

The fact is that change is the only unchanging truth.

Prices change. Climates change. Moods change. The political economy is in a state of change. Nothing stays the same. So, the truth is that all success-orientated people need to be happy to make changes, and they need to NOT be psyched-out by change.

Are you a person who is psyched out by change?

Are you a person who is willing to make changes, (improvements) to your current plans and actions? Most people don't like change and that is why they don't like the five-part success formula.

To be happy and successful you need to embrace change. Learn to live and profit from the changing situation and live according to the elements of the five-part success formula.

Quiz: Change Management

Some people take change in their stride without breaking a sweat, others have more trouble.

Take our free Change Management questionnaire to see how well you are set up to deal with the pressure of change.

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success formula

In business coaching, the success formula is a step-by-step process for reaching any goal. It starts with a clear purpose, builds a detailed plan, drives swift action, checks results through feedback, and uses that feedback to change and improve. Remove any step and the method stops working.

CG4D Definition

Context: Business coaching
Genus: Process

  • Begins with a written purpose or goal
  • Sets out a workable plan
  • Demands prompt and decisive action
  • Uses feedback to drive ongoing change and improvement

Article Summary

Success follows a clear five-step formula: set a goal, draft a plan, act, study feedback and adapt. People stall because goals expose them, criticism stings and change feels hard, yet those who welcome all three turn steady learning into real results.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

PwC’s 2024 Global Workforce Hopes and Fears Survey finds that 56% of workers feel unclear about their personal goals at work, up from 45% in 2022.

Gartner’s 2024 study on organisational change shows firms that run steady feedback loops are 32% more likely to hit change goals on time.

Frequently Asked Questions

Common questions about this topic

Define purpose, plan carefully, act decisively, study all feedback, then change and improve based on what you learn.
Public goals risk judgement. If they miss the target, they fear looking foolish, so they dodge the risk and stay still.
Write the goal, split it into small tasks, picture success and see setbacks as lessons. Action despite nerves proves you can cope.
Feedback shows if the plan works. Measure results, listen to comments, keep what helps and fix what fails for steady improvement.
Hear the words, drop the sting. Note the facts, ignore emotion, then adjust your plan. Harsh remarks become free coaching.
Markets shift, skills age and goals grow. Adapting stops old methods holding you back and keeps actions matched to fresh facts.
See setbacks as lessons, review, adjust and try again quickly. Celebrate small wins, keep healthy routines and remember growth follows falls.

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