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Leadership and Management · 2 min read

How to Manage a Crisis

Learn how to manage a crisis with an urgency-importance grid. Rank tasks by value and deadline, stay calm under pressure and use our free prioritisation app.

Chris Farmer, Founder of Corporate Coach Group

“In any crisis, keep control by ranking each task on two clear points: its value and its deadline. Plot jobs on an urgent-important grid, act first on high-value tasks with tight times, delay low-value, no-rush ones, and use a free digital tool to keep the list visible for all. This simple process turns panic into planned action.”

Chris Farmer — Founder, Corporate Coach Group

How to Manage a Crisis

How to Manage a Crisis

In order to manage a crisis the most important thing is to do prioritise tasks into the right order.

Every task can be judged against two fundamental criteria:

  • The value of the task. (Its importance).
  • The time deadline pressure. (Its urgency).

We can subdivide both categories into:

Value (Importance).

1. Extremely valuable

2. Highly valuable

3. Quite important

4. Not important.

Deadline pressure (Urgency)

1. Extremely urgent

2. Very urgent

3. Quite urgent

4. Not urgent.

You prioritise your tasks by comparing each of them against the two criteria of "value" and "deadline pressure", using the word descriptions above.

Then you assign a number to each task according to the grid below.

Simply by plotting the tasks onto the grid, the most logical order will make itself apparent.

If circumstance allow, you should do the tasks in the order given by the grid.

What is the standard of value?

You need to be fully conscious about what index you are using to determine "value".

When you are judging value, you can be standing in one of three positions:

  1. What is valuable for yourself (self interest)?
  2. What is valuable for others (selflessness - altruistic)?
  3. What is valuable for the system as a whole (social - systems thinking)?

In any decision-making situation, you should consciously decide, from which base you are making the decision.

Sometimes it is okay to be selfish. Other times, it is NOT okay.

Theory vs practice.

In practice you will not be able to do things exactly in the order indicated by the theory, because you may not have the resources, the people, or the money to do them.

The above grid serves to give you an idealised plan, which you should use to guide your thinking.

In every case, you use the "ideal" as a your best "guide to intelligent action".

WhatsNext? - Free Priority Order App

Corporate Coach have developed a fantastic Prioritisation App, which is based on the above method.

To manage your time by prioritising your tasks, please take advantage of our Prioritisation App.

Urgent-Important Grid

In business crises, the urgent-important grid is a simple decision tool. It scores each task on value and deadline, puts the scores into four boxes, highlights the jobs that give the most gain in the least time, and keeps scarce effort away from low-value, no-rush work.

CG4D Definition

Context: Business crisis management
Genus: Decision-making tool

  • Scores every task on two points: value and deadline
  • Builds a four-box chart from those two scores
  • Ranks tasks so high-value, tight-deadline jobs lead the list
  • Loses accuracy if tasks are not placed and checked before action

Article Summary

In any crisis, keep control by ranking each task on two clear points: its value and its deadline. Plot jobs on an urgent-important grid, act first on high-value tasks with tight times, delay low-value, no-rush ones, and use a free digital tool to keep the list visible for all. This simple process turns panic into planned action.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

PwC 2023 survey shows 96% of firms faced at least one crisis in the last two years, yet only 35% had a formal response plan.

Asana 2024 work report finds staff spend 33% of each day on low-value work caused by poor task order.

Frequently Asked Questions

Common questions about this topic

List every task, score each for value and deadline, then act on the highest-value, tightest-deadline job. This keeps control.
The urgency–importance matrix is a four-box grid that ranks work by its value and time limit, helping you prioritise fast in a crisis.
Ask, does this task aid me, others, or the wider system, and by how much? Higher gain means higher value.
Deadline pressure shows how quickly harm or loss grows if you delay. Pairing it with value points you to the next best action.
Only when ignoring it blocks a high-value job. Clear the obstacle fast, then return focus to urgent, important work.
Use the grid as a guide, then adjust for limits in people, kit or cash. Keep the highest-ranked practical task first.
Review rankings daily, or sooner if deadlines move or new jobs appear. Frequent checks keep the plan true as the crisis shifts.

Thought of something that has not been answered? Ask us today.

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