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Communication - Clear Communication · 1 min read

How to Communicate More Clearly

Learn four tactics for clear communication: define concepts, use affirmative language, add numbers, and use visuals to improve communication clarity fast.

Chris Farmer, Founder of Corporate Coach Group

“To cut confusion, define each key term, say what you want not what you don't, add numbers for accuracy, and show a quick visual; these four moves turn vague talk into clear action.”

Chris Farmer — Founder, Corporate Coach Group

How to Communicate More Clearly

How to Communicate More Clearly

Here are four ways to improve the clarity of your communication:

  1. Define all your key concepts.
  2. State your message in affirmative terms.
  3. Use numbers whenever possible.
  4. Use diagrams, images and visual aids.

Break language into two types: Vague and specific.

You should be specific in your language, not vague.

1. Define all your key concepts.

You need to specify the exact meaning of any vague, ambiguous or abstract terms.

There are many ill-defined terms such as, "appropriate size" or "Tasteful colours".

Anything that can be misunderstood, will be misunderstood.

Therefore, you must work to clarify the exact meaning of any ambiguous term, by providing a clear definition.

Clarity is a virtue, vagueness is a vice.

2. State your meaning in affirmative terms.

Write down what you do want, as opposed to what you don't want.

State your messages in affirmative statements.

Rather than say, "I don't want a small one", say, "I want one that is between X and Y metres".

Rather than say, "I don't what to go to Paris", say "I prefer to go to London".

Saying what you don't want does not clarify what you do want.

3. Use numbers whenever possible.

Using numbers is the best and easiest way to improve the clarity of your language. Why?

Because numbers denote more exact times, exact measures, exact proportions, they make your message more objective and less prone to misunderstanding.

Whenever possible, specify your meaning by using numbers.

4. If possible, use a visual image, diagram or drawing.

You have heard it said that a picture is worth a thousand words. If you cannot find the words, then consider using a diagram or a photograph or drawing.

Do whatever it takes to gain clarity.

clear communication

Clear communication means sending a message that cannot be misunderstood. In business, it is a principle that works only when you define every key term, phrase what you want in positive words, back your points with numbers, and support them with a picture or chart. If any one of these parts is missing, the talk becomes less clear.

CG4D Definition

Context: Business
Genus: Principle

  • Specifies the exact meaning of all key terms
  • States ideas in affirmative language
  • Quantifies information with numbers
  • Uses visual aids to illustrate meaning

Article Summary

To cut confusion, define each key term, say what you want not what you don't, add numbers for accuracy, and show a quick visual; these four moves turn vague talk into clear action.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

A 2023 Grammarly Business survey found that unclear communication costs organisations an average of £1.86 million per year.

The Project Management Institute’s 2020 Pulse of the Profession report shows that 28% of project failures were caused by poor communication.

Frequently Asked Questions

Common questions about this topic

When you spell out what each term means, no one guesses your intent. Shared definitions cut confusion and stop arguments.
Saying what you want, not what you do not want, guides listeners to the target action and removes gaps created by negatives.
Use numbers whenever you can note size, time, cost or amount. Figures give an exact frame and leave no space for vague words.
Yes. A simple chart, photo or diagram shows shape, scale or process in one glance, saving many words and helping memory.
Vague words let each person form a different picture, so tasks drift, time is lost and results may fail quality checks.
Replace “Don’t be late” with “Arrive by 9 am.” The positive form gives a clear target and uses a number for extra clarity.
Define terms, state desires in positive words, add precise numbers, and show a fitting visual. Review each point before you send.

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