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Communication Skills Training: Objective and Subjective Language

Communication Skills Training: Objective and Subjective Language

Objective and Subjective Language

“Speak in facts, not feelings. When we strip out loaded words, our message gains power and trust.” - Chris Farmer, Lead Trainer, Corporate Coach Group

It is important to distinguish between two kinds of language: Objective language and subjective language.

Every day you experience your "personal experience". You have to experience YOUR experience of an event.

But isn't it true that YOUR experience of an event, may be very different to the experience of the person sitting right next to you?

For example, you may go and watch the new Jurassic Park film and you may experience excitement and the other person may experience boredom.

Two personal experiences of the same event? How would you explain that?

Simple; take a look at the diagram.

Your personal experience is NOT one thing. It is built up of subsets. Your personal experience is made up of five subsets.

Five parts of your Personal experience

1. The facts:

Defined as; "the raw reality of the situation".

2. Sense perception:

Your mode of perception of the raw reality, which will be some combination of sight, hearing, touch, taste and smell.

3. Identification:

The act of knowing what it is you have seen (heard, touched, tasted, or smelled).

4. Evaluation or opinion:

The act of forming a judgement about the thing you have identified. Whether you think that thing is good or bad, right or wrong, nice or not, fair or unfair, etc.

5. Emotional response:

The act of responding positively or negatively to your evaluation. If you evaluate the thing as good, nice, right, fair, then you feel positive emotions.

If you evaluate the thing as no good, not nice, not fair, then you feel negative emotions.

Objective and subjective parts

It is important to understand that your experience has both an objective and a subjective parts.

  • The objective part of your experience is: The identification of a fact as revealed to you by direct sensory evidence.
  • The subjective element of your experience is: The emotional, judgemental, evaluative and opinionated part of your experience.

Objective and subjective language

It is important to distinguish between two kinds of language: Objective and subjective.

  • An objective factual statement is a statement that is verifiable by sensory evidence or a logic based on sensory evidence.
  • A subjective statement is a statement that is not the result of sense perception or logic but is rather the expression of an opinion, a gut feeling, an intuition or an emotional response.

It is important that you distinguish between subjective and objective statements.

Each time you hear a statement that is a subjective statement, you need to ask yourself how that person can objectively validate the statement. Look for the sensory evidence and/ or the logic that validates the feeling or the intuition or the opinion.

Exercise to distinguish objective from subjective statements

Have a look at these statements and decide which ones are objective statements; which ones are subjective statements, and which ones are mixed?

  • I am sure that he did it because he looked very guilty when I asked him about it.
  • I am sure he did it because I found the missing item in his locker.
  • He lacks confidence.
  • She always avoids situations that mean she has to make a public presentation.
  • I saw him take my biscuit and eat it. He didn't even ask me.
  • The flowers are beautiful.
  • The roses are a deep shade of red and have a strong fragrance.
  • I feel that the nurse who looked after me showed a bad attitude and was not interested in me at all.
  • The man looked drunk.
  • The man smelled of alcohol and his speech was slurred. He was unsteady on his feet and he had stains of what appeared to me to be spilled coffee on his shirt front.
  • I found the nurse who attended to my father, to be rude and aggressive and he should be disciplined for that.

To develop your communication skills, here are our suggestions.

  • Try to develop your sensitivity to distinguish objective, factual statements from subjective, emotional, opinionated statements.
  • When you are listening to others speak, ask them to translate their potentially misleading subjective statements into their equivalent, corresponding clearer, objective statements.

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Definition: Objective language

In communication training, objective language is a way of speaking that reports facts you can check with the senses or sound logic. It uses clear, neutral words and leaves out feelings or judgement. It gives enough detail for others to see the same fact, and its meaning stays the same whoever says it.

Show CG4D Definition
Context: Communication training
Genus: language style
Differentia:
  • States facts that can be checked by senses or sound logic
  • Uses neutral words and leaves out emotion or judgement
  • Gives clear detail so others share the same fact
  • Keeps the same meaning no matter who speaks it

Article Summary

Clear talk starts when we tell fact from feeling. When we name what we can see, hear or prove, and drop loaded words, our message gains trust, cuts bias and lifts every conversation.

Frequently Asked Questions

Here are some questions that frequently get asked about this topic during our training sessions.


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Did You Know: Key Statistics

Ofcom’s 2024 News Consumption survey found that 58% of UK adults struggle to tell fact from opinion in news stories. LinkedIn Learning’s 2024 Workplace Learning Report shows that 46% of employers name clear communication as their biggest skill gap.

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years' experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

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