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Communication - Listening Skills · 3 min read

How to Ask Good Questions

Master how to ask good questions with a simple 12-part framework that sparks critical thinking, sharper communication and better decisions at work and study.

Chris Farmer, Founder of Corporate Coach Group

“A good question opens the mind. Use these twelve types – existence, identity, origin, make up, structure, function, place, change, time, cost, context and the unknown – to learn faster, solve problems and gain respect.”

Chris Farmer — Founder, Corporate Coach Group

How to Ask Good Questions

Questions We Should Ask

Asking questions is an essential tool for gaining knowledge and understanding. When we encounter something old, new or unfamiliar, our natural inclination is to question it. Whether it is a physical object, a concept, or an abstract idea, asking the right questions helps us understand it better. In this blog, we explore twelve different categories of questions that can (and should) be asked about anything.

1. Existence questions.

These questions focus on the reality of the thing in question. Does it really exist, or is it a fiction? How do we know that it exists and is not just a product of our imagination?

This category also includes questions about disputed realities, such as ghosts, spirits, angels, luck and Gods.

2. Identity questions.

These questions seek to define the thing in question by identifying its primary qualities, its broader classification, its essential distinguishing characteristics, and its word definition. They also ask whether we can point to a concrete example of the thing in question.

Identity also includes questions about its purpose. We ask whether it has a purpose, and if so, whose purpose does it serve?

3. Origin questions.

Everything that exists has origins. It must be caused by a previous set of circumstance. Origin question seek to find the root causes of the thing we are investigating.

4. Composition questions.

These questions seek to understand what the thing is made of, what form of matter or energy it is, and what chemical elements it contains. They also ask how many major subset parts or systems the thing should be divided into and what names we should give each of these parts.

5. Internal organization and structure questions.

These questions focus on the relative importance, size, and weight of the thing's component parts, how they are organized in relation to each other, and how they are connected. They also ask whether there are mathematical formulas that describe their interrelationship.

6. Mode of action and functionality questions.

These questions seek to understand how the thing operates, how it functions, how one operates it, and how it acts. They also ask about the thing's potential reactions and its inherent limitations.

7. Location and spatial questions.

These questions ask about the thing's physical dimensions, mass, weight, location, speed, and direction. They also ask about the limits of its range.

8. Change questions.

These questions focus on how the thing changes over time, what it changes from and into, and what the rate of change is. They also ask about the frame of reference being used to measure the change and whether changing the frame of reference would affect the measurement.

9. Time questions.

These questions seek to understand the total duration of the event, what the start and finish times are, and how many subset time elements there are. They also ask about the ideal or actual chronological sequencing of the events.

10. Energy (money) questions.

These questions ask how much energy (or money) the thing requires, what forms of energy/money it requires, how it is obtained, and from where it gets it. We also ask about the thing's energy/money efficiency. In addition, we may ask whether it carries a net electrical or magnetic charge.

11. Context questions.

These questions seek to understand the thing's orientation, the normal environmental context, and how changing the surrounding environment would affect the thing's action. We also ask whether recent changes in the thing's action can be accounted for by changes in the surrounding conditions.

12. Uncertainty or the "X Factor."

These questions ask what we don't know and need to find out, what hasty assumptions we have made that may be wrong, what new assumptions may be more correct. We also ask what we cannot know about the thing, and what we have forgotten to ask.

If we answer these questions, we will gain a thorough understanding of the thing we are investigating.

Judge a man by his questions rather than his answers. [Voltaire]

Blog: Ways You Can Use Questions

good question

Workplace learning and communication utterance that (1) seeks clear knowledge to close a gap, (2) uses plain, unambiguous words, (3) stays relevant to topic and audience, and (4) prompts reflection or next action; remove any trait and it ceases to be a good question.

CG4D Definition

Context: Workplace learning and communication
Genus: Utterance

  • Seeks clear knowledge to close a gap
  • Uses plain, unambiguous words
  • Stays relevant to topic and audience
  • Prompts reflection or next action

Article Summary

A good question opens the mind. Use these twelve types – existence, identity, origin, make up, structure, function, place, change, time, cost, context and the unknown – to learn faster, solve problems and gain respect.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

LinkedIn Learning’s 2024 Workplace Learning Report shows that 74% of learning leaders rank critical thinking and questioning as the top skill gap to close in the next 12 months.

A 2022 McKinsey survey of 3,000 global workers found teams encouraged to ask open questions delivered 21% more new-product ideas year on year.

Frequently Asked Questions

Common questions about this topic

They are: existence, identity, origin, composition, structure, functionality, location, change, time, energy or cost, context and uncertainty.
A clear, well placed question forces you to test facts, spot gaps and weigh evidence. This active process builds critical thinking and leads to sharper decisions.
Begin with existence to confirm the thing is real. If clear, move to identity and origin, then drill into structure, function or cost. Let each answer guide the next question.
Ask, “What materials make up a smartphone battery, and in what ratio?” You focus on parts and substance, not purpose or origin.
Identity probes “What is it and why is it here?” Origin asks “Where did it come from and what caused it?” One defines current essence; the other traces past causes.
Yes. Running a problem through the twelve types reveals missing data, faulty assumptions and cost limits, guiding teams to practical, evidence-based solutions.
Use the uncertainty category last. List unknowns, test each assumption for proof, and invite others to challenge your view to keep questions open and balanced.

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