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Teamwork · 4 min read

How can I motivate the team?

Boost team motivation with proven positive drivers. Swap threats for clear goals, praise, fair pay and friendly contests to lift energy, engagement and profit.

Chris Farmer, Founder of Corporate Coach Group

“Teams work hardest when leaders swap threats for hope. Give clear goals, fair pay, praise and room to grow, and people act with energy; rely on fear or anger and you gain short wins but lose trust, spirit and profit.”

Chris Farmer — Founder, Corporate Coach Group

How can I motivate the team?

How can I motivate my team?

As a leader, one of your jobs is to motivate the team to achieve goals and targets. But some people are not very motivated. And worse still, some people are actively de-motivated; they are cynical and negative.
But you don't get much productivity out of people who are not motivated and, or, cynical. You get more productivity from people who are motivated and energetic.

So, the question stands; how can you motivate the team to be more energetic in the pursuit of the goal?

Here are the steps.
Recognise that there are three primary motivators: desire, fear and anger.

Motivation by desire is a positive motivator

It means that you are acting in order to achieve a pleasurable consequence. That pleasurable consequence may be of two main types: Material or non-material.
Material values such as money or a nicer car, or a better house, will motivate people into action.
Non-material pleasure values include things like praise, approval, love and respect. So you will be motivated to act in order to gain money, love, and respect; All the positive things in life.

These are the best motivators. These are the powerful motivators; positive motivators and they produce pleasant emotional states.

2. Motivation by fear is the second motivator

It means that you are acting in order to avoid a painful consequence. That painful consequence may also be of two main types: Material or non-material.
Material pain values are things such as disease, injury, the loss of money, the loss of property. Movement to avoid loss, or prevent pain, will motivate people into action.
Non-material pain values include things like rejection, ridicule, loss of respect or social status.

So you will be motivated to act in order to not lose respect or retain money or property or mitigate a physical threat.
These too are powerful motivators. But they are negative motivators and they produce unpleasant emotional states.[elm Banner]

3. Motivation by anger is the third motivator

It means that you are acting in order to express anger or revenge or injustice; based upon a perceived violation of your rights.
That violation of your rights triggers a negative emotional state and you call it anger, revenge, bitterness and resentment.
You act in accordance with these feelings in order to "settle a score". So, you will be motivated to act in order to purge your anger and exact revenge. These are powerful motivators. But they are negative motivators and they produce unpleasant emotional states.

Since we are all human beings, we all are motivated by these three major types.

At work, if you want to motivate others you can often use the first two major options.

  • Motivate people by desire.
  • Motivate people by fear.

Both will work and there are managers who use both methods.

  • Some managers motivate by positive desire and rewards.
  • Some managers motivate by negative threats and punishment.

Both work in the short term.

But the second, "fear option" fails, badly, in the long term. The reason "motivation by fear" fails in the long term is that it induces negative emotions in the mind of the receiver. And over time, these negative emotions pollute the working atmosphere and create the third negative motivator; a sense of injustice, anger and revenge. Over use of threats, punishments and fear as a motivational tool is bad for business, it is bad practice because it creates bad blood.

To the degree possible, at work, and at home, use mostly positive motivators

Desire. Rewards. Incentives. Praise. Respect. Pride. Self-esteem.
Dish out your appreciation. Set some goals. Offer rewards. Express recognition. Give frequent praise and set up some friendly competition.

These are the best options for long range, positive motivation. And as they create positive feelings, they are sustainable over the long stretch. Whereas, the fear motivators, whilst they do work in the short term, fail in the long term.

  • My recommendation is that you don't use threats and fear as a motivator, as it sets up a sense of injustice and revenge, in the long term.
  • My recommendation is that you use positive motivators.

The top six positive motivators are:

  1. Money
  2. Job security
  3. Personal achievement
  4. Recognition
  5. Team spirit
  6. Personal pride

Make use of the above list of six positive motivators.

Then you will motivate the team in the best way possible.

Thank you[Training Banner]

positive motivator

Context: Workplace leadership. Genus: stimulus. Differentia: (1) offers a desirable gain, not merely avoidance of loss; (2) sparks pleasant feelings such as pride or joy; (3) prompts people to give willing, steady effort toward agreed goals; (4) raises trust and team spirit, not fear or anger.

CG4D Definition

Context: Workplace leadership
Genus: Stimulus

  • Offers a desirable gain rather than avoidance of loss
  • Generates pleasant emotions like pride or joy
  • Drives voluntary and sustained effort toward goals
  • Builds trust and team spirit instead of fear or anger

Article Summary

Teams work hardest when leaders swap threats for hope. Give clear goals, fair pay, praise and room to grow, and people act with energy; rely on fear or anger and you gain short wins but lose trust, spirit and profit.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Gallup’s State of the Global Workplace 2024 shows teams in the top 25% for employee engagement post 23% higher profit and 18% more productivity than those in the bottom 25%.

Achievers Workforce Institute’s 2024 Engagement Report finds 72% of workers name regular praise as the main driver of engagement and 65% say they would stay longer if recognition improved.

Frequently Asked Questions

Common questions about this topic

People move for desire, fear or anger. Desire seeks gain, fear avoids loss, anger settles a wrong. Spot the driver and shape your approach.
Fear-based management gives quick action yet plants stress and distrust. Over time staff pull back ideas, loyalty fades and results fall.
Offer non-cash rewards like public thanks, skill-building tasks, flexible hours or extra learning. These simple positive motivators still lift morale and team motivation.
Shared goals, open praise, small contests and fair credit grow staff engagement. When the whole group wins, trust rises and energy spreads.
Anger can spark action but it rides on resentment. Use it only to highlight injustice, then switch to clear goals and positive plans.
Give sincere recognition at work as soon as good effort appears. Frequent, specific praise keeps momentum high without sounding forced.
Yes. Regular praise lifts mood and commitment, so people stay longer, share ideas and drive higher team productivity and profit.

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