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Communication - Nonverbal Communication · 4 min read

Effective Body Language

Learn how to use good body language to make a positive first impression. Get practical tips on posture, eye contact and gestures to boost your personal presence

Chris Farmer, Founder of Corporate Coach Group

“Good body language is a toolkit of posture, eye contact, gestures and space that lets you project calm confidence, build quick trust and leave a lasting positive impression without saying a word.”

Chris Farmer — Founder, Corporate Coach Group

Effective Body Language

Effective body language

Definition: Good body language is the act of making a positive impression in the minds of others by the proper use of your appearance, dress-code and gestures.

Body language contains 10 subsets, which can be remembered by the sentence, "Pat Goes Ape", where each letter stands for an element of body language:

P = Posture.
A = Appearance.
T = Touch.
G = Gestures.
O = Orientation.
E = Expression.
S = Scent.
A = Accessories.
P = Proximity.
E = Eye contact.

P = Posture

Posture relates to how you stand or sit. Do you stand up straight, or do you tend to slouch? Do you sit up straight, or do you lean?

The posture of good body language implies standing or sitting up straight.

A = Appearance

Appearance relates to your clothing and your grooming. Do you tend to dress smarter or scruffier than other people who are in the same room?

Do you tend to have better grooming, or worse grooming?

Good body language implies dressing slightly smarter, than others in the same room and being well groomed.

T = Touch

Touch means how much and in what ways you come into physical contact with others during normal conversations. This includes the quality of your handshake, which should be firm.

Some people are very tactile and like to hug and hold others. Some people don't like to be touched.

Good body language implies being sensitive to other peoples need to be touched, or left alone.

G = Gestures

This relates to how you use your arms and hands, as you speak. Some people use their hand and arm gestures in ways that help them communicate a positive message.

Other people use their gestures to cause trouble.

Good body language implies using your hand and arm gestures to support your message, not to detract from it.

O = Orientation

Orientation is about the angle at which you stand relative to the other person as you speak. Some people stand square-on, and most people stand at a slight angle, so that they lead with one shoulder. A square-on orientation has a higher intensity of emotion than an angled orientation.

Good body language implies avoiding a square-on orientation, unless you intend to come on strong.

E = Expression

This is about how you use your face. Some people have a pleasant facial expression and seem genuinely happy to see you. Other people look grumpy and seem always to be down in the dumps. What expression is your standard setting?

Good body language implies that a relaxed, friendly facial expression should be your standard setting.

S = Scent

Relates to how you smell. Do you have a nice perfumed scent and minty fresh breath? Or do you sometimes smell a trifle pungent and does your breath stink? (No offence intended!)

Good body language implies having a nice scent.

A = Accessories

Accessories are the tools you carry with you. Your computer, your car, your tools. Are your accessories clean and kept in good order or is everything you own dirty, damaged and looking a bit tatty?

Good body language implies have your kit in good order.

P = Proximity

This relates to how far away, or how closely you stand, or sit, relative to the other person. Some people like to get close. Sometimes too close. Other people like to keep their distance.

Good body language implies keeping about one arms distance from others.

Don't invade their space!

E = Eye contact

This relates to the degree to which you hold the other person's eye contact as you talk to them. Some people look into your eyes, as they speak. Others avoid giving eye contact. Others flip it on and off.

Good body language implies giving good eye contact and then responding to the other person's reaction and matching their response.

Cicero said, "The eyes are the windows to the soul".

How to improve your body language and communication skills

Check yourself against the above ten factors and make the necessary adjustments to improve your body language. Good body language is a key communication skill which we cover in our one-day Communication Skills Training Course.

Good body language

Good body language is a business skill where you stand tall, dress smart, move your hands with care, keep friendly eye contact and stay at the right distance. These signals work together to give a warm, confident first impression, build quick trust and back up your words. You check the room and match the comfort level of others, so your message stays clear and stress-free.

CG4D Definition

Context: Business communication
Genus: Skill

  • Maintains upright posture, neat dress, clear gestures and steady eye contact
  • Creates a friendly, confident first impression that builds trust
  • Keeps all body signals in line with spoken words to avoid clash
  • Adjusts touch and distance to suit the other person’s comfort

Article Summary

Good body language is a toolkit of posture, eye contact, gestures and space that lets you project calm confidence, build quick trust and leave a lasting positive impression without saying a word.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

LinkedIn’s 2023 Global Workplace Trends report states that 54% of hiring managers drop a candidate because of weak eye contact.

A 2024 University College London study found that 65% of people form a trust judgement within seven seconds and 70% of that choice is based on body language alone.

Frequently Asked Questions

Common questions about this topic

Posture, Appearance, Touch, Gestures, Orientation, Expression, Scent, Accessories, Proximity and Eye contact help you improve body language quickly.
Standing or sitting tall shows energy and respect. Good posture signals confidence, supports clear breathing and strengthens non-verbal communication.
Keep about one arm’s length. This respects personal space, keeps voices clear and avoids the tension that comes from crowding.
Look into the other person’s eyes for a few seconds, glance away, then return. Match their comfort level to build trust without staring.
Effective gestures underline key words and add energy. Wild or harsh moves distract, so keep palms open and motions smooth to support your message.
Yes. A light, clean scent and fresh breath imply care and professionalism, while bad odours pull focus from your words and harm personal presence.
Square-on raises intensity and can feel confrontational, so use it only when you want strong impact. Most talks benefit from a slight angle.

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