Corporate Coach Group Logo
Corporate
Coach Group
Communication - Nonverbal Communication · 3 min read

Body language and nonverbal communication skills

Learn how posture, eye contact, gestures and appearance shape trust at work. Our guide to body language and nonverbal communication gives clear, useful tips.

Chris Farmer, Founder of Corporate Coach Group

“Seventy-one per cent of professionals say clear body language builds trust, so stand tall, smile, meet the eye and use open hands; these simple cues speak louder than words and help others believe, relax and act on what you say.”

Chris Farmer — Founder, Corporate Coach Group

Body language and nonverbal communication skills

Body language and nonverbal communication skills

Face to face communication is of two fundamental types:

  1. Verbal communication
  2. Nonverbal communication

Verbal communication is the use of words; language.

Non-verbal communication is made up from: voice tone and body language.

You can glean a lot of information about another person from the way they look and how they sound, apart from the words they use.

Let us look at each category of non-verbal communication and see what benefit we might glean.

Body language non-verbal communication consists of:

  1. Posture
  2. Appearance
  3. Touch
  4. Gestures
  5. Eye contact
  6. Facial expression
  7. Orientation
  8. Proximity

1. Posture

Posture is how you stand or sit.

If you are leaning or slouching, this implies you are lacking in energy, sick or sleepy.

Be sure to stand or sit up straight. This will imply that you have energy, good health and are awake.

2. Personal Appearance and dress

How are you dressed? Are you well groomed and tidy?

Generally speaking, people do judge others on appearance.

Your brain says to itself "if it looks like a lion, it probably is a lion"; "If she is dressed in a police uniform, she is likely to be a police officer".

If you look well groomed and "together"; you will be judged as "together" in other habits. Whether that is true or not.

If you are scruffy and shabby in appearance- you are likely to be judged as shabby in other habits. Whether that is true or not.

So why risk it?. Dress in clothes twice as good and buy half as many. Don't look sloppy.

3. Touch

Sometimes you have to touch people.
Touch includes handshakes.
You gain information from people from their handshake.
Make your handshake firm and slightly longer than is normal.
Look at the person as you are shaking his-her hand and as you do; memorise their name.

4. Gestures

These mean hand gestures.

Avoid at all costs;

  1. Pointing with your finger
  2. Pointing with a pen

Instead use open handed gestures to emphasise points.

5. Facial expressions

Facial expressions counts for a lot.

Do not frown too often or for too long. A frown suggests "danger" to the subconscious mind. It will assume "this person is in trouble - and it pays to keep away from trouble".

Smiling suggests confidence, friendliness and success.

So smile frequently.

6. Eye contact

The best rule is to give as much eye contact as the other is giving you.
If they are not looking directly into your eyes, do not glare at them.
If they are looking into your eyes, reflect their eye contact back.
Don't evade the eye contact of another.

7. Orientation

Orientation is the angle at which you stand or sit relative to the other person. Avoid the square-on position.

Square-on raises the intensity of emotion and suggests either aggressive thoughts or sexual thoughts

In business context you do not want either, so sit at an angle to the other person - an angle of 45 degrees is about right.

8. Proximity

Proximity is the measure of how close you are to the other person.

This varies considerably depending on;

  • The context
  • The relationship
  • The activity
  • The gender of people involved
  • The age of people involved
  • The person's cultural norms
  • The person's character

My best advice on distance is similar to that for eye contact. Notice the others responses and operate according to their habits.

If the other person is distant, don't crowd him. If the other person wants to get close, don't back away.

Reflect the other person's character in your own movements.

Non-verbal Communication Summary

Posture: Stand with a straighter posture.

Appearance: Dress in clothes twice as good and buy half as many.

Touch: Make your handshake firm and slightly longer than normal.

Gestures: Use open handed gestures to emphasise points.

Facial Expression: Smile frequently.

Eye Contact: Reflect the other persons level of eye contact.

Proximity: Notice the other's responses and operate according to their habits.

Body language

Body language is a form of non-verbal communication used in business. It expresses meaning through movement, stance, facial cues and appearance instead of words. People send these signals both intentionally and without realising. Listeners read them quickly to judge trust, mood and status, so body language shapes how others react and how every meeting ends.

CG4D Definition

Context: Business communication
Genus: Form of non-verbal communication

  • Relies on physical movement, posture, facial expression, eye contact and dress, not speech
  • Operates both consciously and unconsciously in the sender
  • Provides immediate cues that others use to judge trust, mood and status
  • Directly affects the outcome of conversations, deals and relationships at work

Article Summary

Seventy-one per cent of professionals say clear body language builds trust, so stand tall, smile, meet the eye and use open hands; these simple cues speak louder than words and help others believe, relax and act on what you say.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

Get new blogs by email

A new article each week — 5–10 minutes of practical thinking from our lead trainer.

Register Free

Key Statistics

In the LinkedIn Global Workplace Report 2024, 71 per cent of professionals said clear body language from leaders makes them trust company choices more.

The CIPD Non-Verbal Communication Survey 2024 found that 62 per cent of UK staff have felt confused in online meetings because they could not see colleagues’ facial cues.

Frequently Asked Questions

Common questions about this topic

Stand or sit up straight, lift chest, relax shoulders and keep head level. This confident posture signals energy and credibility through your body language.
Poor eye contact often suggests doubt or low interest. Following eye contact rules and matching the listener’s gaze projects assurance in nonverbal communication.
Use a firm, slightly longer shake, meet the eyes and smile. This classic handshake etiquette helps others feel respect and warmth instantly.
Pointing can feel blaming or aggressive. Open hand gestures are friendlier and guide attention without threat, making your body language more effective in business.
Watch their body language and match it. If they stay back, give space; if they move closer, allow it. Mirroring proximity keeps nonverbal communication relaxed.
Yes. Professional appearance sends quick cues about order and reliability. Tidy, well-fitted clothes improve body language signals and reduce harsh snap judgements.
Smile frequently but naturally, linked to key points or greetings. Regular warm facial expressions project confidence and friendliness, strengthening nonverbal communication.

Thought of something that has not been answered? Ask us today.

Leadership and Management Training

Build resilience and a productive mindset

Our Leadership and Management Training covers exactly these themes; handling pressure, building a productive mindset, and leading with clarity.