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Communication - Nonverbal Communication · 3 min read

How to use eye contact

Learn how to use eye contact to read emotion, build trust and avoid social slip-ups. Follow simple tips to match, mirror and master proper eye contact.

Chris Farmer, Founder of Corporate Coach Group

“Good eye contact lets you read feelings, show respect and build quick trust; look into the right eye, note their gaze, then match its length and pace so you give the right amount and avoid seeming weak or pushy.”

Chris Farmer — Founder, Corporate Coach Group

How to use eye contact

Why is eye contact important?

Eye contact is important because the primary sense for humans is sight. We take most information about other people's emotional states from what we see written on their faces. The most expressive parts of the face are the mouth and eyes - we tell how a person feels by looking at their mouth and eyes.

People are wearing face masks now more than ever...

Tips to using correct eye contact:

  1. Start the conversation by giving eye contact.
  2. Do that by looking directly into their right eye.
  3. Note their immediate response to your initial eye contact.
  4. Mirror the duration and frequency of their response to your initial eye contact.
  5. Use the other person's response, as a guide to your action, that way you will be perceived as giving the "right amount" of eye contact.
  6. Do this every time and notice the positive results this method creates.

How to improve your eye contact

People often say, "The eyes are the windows to the soul", which means you can tell a lot about the emotional state of a person simply by looking into their eyes.

If you look into their eyes you can tell if they are feeling:

  • Tired or excited.
  • Confident or timid.
  • Friendly or hostile.
  • Happy or sad.

This ability to read people's emotions is based upon millions of years of evolution. If you met a stranger in the woods, then being able to correctly interpret their emotional state, might make a major difference to your chances of survival.

Consequently, eye contact has become a major indicator of your relationship with others. Which is why eye contact is important to get right.

The three degrees of eye contact.

If you look directly into the eyes of another person, they will respond in one of three ways, either:

  1. They will hold your eye contact steadily and you will gaze into each other's eyes, or
  2. They will NOT hold your eye contact, they will break off eye contact with you, or
  3. They will switch ON and OFF. Giving eye contact, break off, then give more eye contact, break off, etc.

The correct way to use eye contact

To use eye contact correctly, take the following steps:

  1. Start by giving eye contact. Look directly into their right eye
  2. Note their response. It will be one of three responses, listed above. They will either, hold your eye contact, or they will break it, or they will flit ON/OFF.
  3. Mirror their response. If they hold your eye contact, keep yours going too. If they break off, then stop looking into their eyes. If they flit ON and OFF, then you do the same.

Match and mirror their eye contact in intensity, duration and frequency. That way, they will feel at ease with you.

Using your eye contact in this way is a terrific way to build rapport with other people.

Don't violate the code.

If you stare into the eyes of people who don't like eye contact, they will find you oppressive.

If you don't hold the eye of people who give you the eye, they will find you weak or evasive.

If you give either too much, or not enough eye contact, you will be marked down by the other person.

The "right amount" is to be measured by the standard of the other person's response to your initial eye contact.

If you use the other person's response, as a guide to your action, then you will always be perceived as giving the "right amount".

Try it and please let us know the results you get, by leaving a comment.

eye contact

In business communication, eye contact is an act where two people look into each other’s eyes at the same time on purpose. It only counts when their sight lines meet, the look lasts long enough to be noticed, and each person aims to show focus or feeling. Remove any one part and it stops being eye contact.

CG4D Definition

Context: Business communication
Genus: Act

  • Two people look straight at each other’s eyes
  • Their look meets at the same moment
  • The look is done on purpose, not by chance
  • It sends a clear social message of focus or feeling

Article Summary

Good eye contact lets you read feelings, show respect and build quick trust; look into the right eye, note their gaze, then match its length and pace so you give the right amount and avoid seeming weak or pushy.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

A 2023 study at University College London found that people who kept eye contact for about four seconds were seen as 42% more trustworthy and 31% more likeable than those who looked away.

Microsoft’s 2022 Work Trend Index showed 73% of remote workers feel more engaged when the speaker looks into the camera, copying real eye contact.

Frequently Asked Questions

Common questions about this topic

Aim for about three to four seconds at a time, then briefly glance aside. This rhythm gives the correct amount, shows interest and avoids a stare.
Most people find the right eye easier to focus on because it sits opposite your left eye. Starting there helps you line up your gaze fast and feel natural.
If they break eye contact, copy them. Look away, wait a beat, then try again. Matching their comfort level is the safest eye contact etiquette and keeps them relaxed.
Use small shifts. Match their length and frequency, not every blink. Keep your face open and relaxed. This mirroring eye contact technique feels smooth, not staged.
Yes. On video you must look into the camera lens, not the screen. That simulates proper eye contact, making viewers feel you are talking straight to them.
Too much steady staring can feel aggressive; too little seems shy. Follow the blog’s rule: start, observe reaction, then mirror. It keeps your eye contact level polite and firm.
With the mouth covered, we rely more on reading emotions through eyes. Clear, balanced eye contact helps replace missing facial cues and stops talk feeling cold.

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