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Communication - Persuasive Communication · 2 min read

Communication Skills: Etiquette and Politeness

Learn the clear difference between etiquette and politeness, why respectful communication boosts trust, and simple steps to improve your social manners today.

Chris Farmer, Founder of Corporate Coach Group

“Etiquette shows on the outside, politeness lives inside; use both to show respect, build trust and keep people with you. SHRM finds 57% of UK staff consider leaving due to rudeness, while Salesforce says 86% of buyers value polite service as much as price. In short, treat others as you wish to be treated, and your work, home and brand relationships grow stronger.”

Chris Farmer — Founder, Corporate Coach Group

Communication Skills: Etiquette and Politeness

Communication Skills: Etiquette and Politeness

I would like to recommend a book to you. It is called, "The Book of Etiquette and Manual of Politeness", by Cecil B. Hartley. It was written way back in 1860 and it is a great read.

Etiquette is a set of rules for polite and considered speech and behaviour.

Some people do have a wonderful appreciation of politeness and a refined sense of etiquette and sadly, some people don't.

Question: Do you know anyone with a complete lack of etiquette and what effect does this person have on the others?

The Book of Etiquette and Politeness makes a distinction between etiquette and politeness. Here is an extended quote from the book which I have modified to update the language slightly.

"There is a difference between etiquette and politeness.

  • Politeness is an attitude of mind, and as such, it may exist in anyone.
  • Etiquette is the outward expression of politeness reduced to a set of formal rules, which are current in a society.

It is interesting to note that a person may be polite, in the heart, yet may show in every movement an ignorance of the rules of etiquette, and offend against the laws of society. You may find him with his elbows on the table, or laughing too loudly, or tilting back his chair, in a parlour.

Although you may see him commit gross breaches of etiquette; you will never hear him intentionally utter one word to wound another, and you will see that he habitually endeavours to make others more comfortable.

Such a man will learn by his daily contact with others, that his ignorance of the rules of etiquette makes him, at times, slightly disagreeable company. But from his good and unselfish inner motive, he will watch and learn quickly and almost by instinct he will drop, one by one, his errors in etiquette and become more cultured.

On the other hand, you may meet a man whose polish of manner is exquisite. He will perform the minutest point of the niceties of good manners, and obey the strictest rules of etiquette, yet underneath this mask of gallantry he carries a cold heart.

The cold hearted man carries a willingness to wound deeply the feelings of others, while acting all the time with elegance of manner; he is in feeling as cruel and barbarous as a dog.

Real politeness is the outward expression of the most generous impulse of the heart. It enforces benevolence and kindness and the enactment of the Golden Rule: 'Do unto others, as you would have others do unto you'.

Thus the first principle in politeness and good etiquette is to show respect for your neighbour".

If you are interested in reading more, then there are two versions of this book available:

The Ladies' Book of Etiquette and Manual of Politeness by Florence Hartley and

The Gentlemen's Book of Etiquette and Manual of Politeness by Cecil B Hartley

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etiquette

In business, etiquette is the shared code that tells people which words and actions fit each setting. It comes from the group’s culture, shows respect, keeps talk smooth and can be learnt and judged by all.

CG4D Definition

Context: Business communication
Genus: Code

  • Governs outward words and actions
  • Set by the shared culture of a group
  • Aims to show respect and reduce friction
  • Taught, seen and judged by others

Article Summary

Etiquette shows on the outside, politeness lives inside; use both to show respect, build trust and keep people with you. SHRM finds 57% of UK staff consider leaving due to rudeness, while Salesforce says 86% of buyers value polite service as much as price. In short, treat others as you wish to be treated, and your work, home and brand relationships grow stronger.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

The 2024 Workplace Civility Survey by SHRM reports that 57% of UK workers have considered leaving a role due to rude behaviour, and 24% actually resigned.

Salesforce’s 2024 State of the Connected Customer study finds that 86% of customers rate polite and respectful service as important as price when choosing a brand.

Frequently Asked Questions

Common questions about this topic

Etiquette is the outward code of behaviour; politeness is the inner attitude of respect that guides words and actions.
Yes; someone may show real kindness while ignoring formal table manners, proving inner politeness but weak etiquette.
Polite talk shows respect, builds trust and, as surveys reveal, keeps both staff and customers loyal.
Observe considerate people, learn local rules, change one habit at a time and always ask, “Does this show respect?”
Yes; current studies say most people rate polite behaviour as highly as pay or price when choosing jobs or brands.
Show respect for your neighbour; treat others as you wish to be treated, the heart of all social manners.
It recommends “The Book of Etiquette and Manual of Politeness” by Cecil B. Hartley, first published in 1860.

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