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Communication - Persuasive Communication · 5 min read

Communication skills - Your words have an awesome power

Boost your communication skills now. Learn why every word shapes results, how to replace harsh commands with polite requests and give praise that inspiresaction

Chris Farmer, Founder of Corporate Coach Group

“Every word you speak either opens doors or slams them shut; master clear, courteous language and you turn daily talks into bridges that speed your progress, win support and shape the future you want.”

Chris Farmer — Founder, Corporate Coach Group

Communication skills - Your words have an awesome power

Communication skills: Your words have an awesome power

Your words have an awesome power.
But your words can create, or destroy, your future.
It's all about the words.

To a very large degree, your future success will be dependent on how well you communicate.

You communicate with your body and you communicate with your words. Now, I know that your body language has a lot to do with it. I know that charismatic body language and good-looks can make you attractive and even famous; but let us assume, just for the moment, that you don't look like Brad Pitt, or George Clooney or Jennifer Aniston or Naomi Campbell. Film star good looks, are not really, your thing!

Let us assume, too, that you are not gifted with an amazing natural talent: that you don't sing like Pavarotti nor dance like Fred Astaire.

Let us assume that you are like most of us, a regular looking person, better than some, in some areas, not as good as others, in other areas. Let us assume that you cannot rely on your film star celebrity status to pull you through the tough times.

So, if it is not your film star celebrity status that will pull you through, what will pull you through?

Answer: Your power of communication.[communication Banner]

Your power of communication

Particularly your power to use language.

Your ability to use language is your most potent tool to improve the rate of your progress.
Why?
Because words have an awesome power.

The most powerful people on the planet are the professional communicators.
President Obama is first and foremost, a professional communicator.
David Cameron is a professional communicator.

So too, was:

  • Muhammad Ali was a communicator: Good with words.
  • JFK was a communicator: Good with words.
  • Ghandi was a communicator: Very good with words.

You, too, need to be, good with words!

Your mission, in life, is to succeed; and in order to succeed you will need additional skills.

The first skill for you to work on is your language skills

If you develop your ability to use language, in order to express your meaning in a clear, unambiguous, convincing and interesting manner, then your life path will be smoother and your progress will be more rapid.

But on the other hand, if you just blunder along, being careless in your choice of words, and if by so doing you keep creating unnecessary misunderstandings, upsets, anger, confusion, arguments and errors, then your life path will be an endless uphill struggle and your progress will be painfully slow.

How sad!

Most people never stop to consider the power that their own words have over their own outcomes

If they have a bad day, it never occurs to most people, to analyse the way they spoke to others, to see if there was anything in their own use of language, that made the bad situation, worse.

The way you use words will make an enormous difference to the final outcome of the current problematic situation that you are facing.

Be careful of what you say, and how you say it

Words have an awesome power. But it is a power to create, and to destroy.

Example of words that destroy

In a meeting last week, I heard a man, called Adam, use one word that destroyed his working relationship with his manager, a lady called Brenda. Adam called Brenda, "an idiot". And he said it in a meeting in front of the team, and he said it with a passion!

The net result was an explosion of "high energy negative emotion" that wrecked the meeting and put the project they were jointly working on, in jeopardy.

Question: Tactically, for Adam, was calling Brenda, "an idiot", an example of the "skilled use of language"?

Answer: No. Not really.

Example of constructive use of language

Here is one of the best phrases in the English language. Read it. Memorise it. And use it every day from now on.

"Thank you very much for (Blank). I appreciate it."

If a waiter brings the coffee to your table, say to him, "Thank you very much for (bringing my coffee). I appreciate it."

If the supplier delivers the goods right to the door, say, "Thank you very much, for (bringing it all the way to the door). I appreciate it."

Give people the verbal appreciation they deserve.

Here is the truth:

The lack of verbal appreciation is the cause of many conflicts

Give people verbal appreciation and praise and they will bend over backwards to be helpful.

If you fail to give verbal appreciation and praise to people who do a good job, you will notice a steady and consistent decrease in their willingness to deal with you.

People need verbal appreciation and praise, as much, if not more, than they need money.

Another example.

Good example of constructive use of language. Again, read it. Memorise it. And use it every day from now on.

"Would you please.....?"

Don't say, "Shut the door."
Do say, "Would you please,.....shut the door".

Don't say, "Polly, put the kettle on."
Do say, "Polly, would you please,.....put the kettle on".

Don't say, "Put the gun down, and step back!"
Do say, "Would you please ... Put the gun down and step back?"

All master communicators know that they need to gain the cooperative assistance of others. So the leaders are careful to be courteous.

Check the good communicators. They are courteous people. They are careful of their use of language.

All champions are careful about how they use language

If you want to be a champion, then become more careful how you use the awesome power of your own language.
Remember that, the way you use language will make an enormous difference to your final outcome.

Think about it.

[Training Banner]

communication skills

In business, communication skills are a skill set marked by four traits: (1) uses clear, simple words that leave no doubt; (2) speaks in a polite tone that shows respect; (3) builds good will that moves others to help; (4) avoids rude or hurtful words that damage trust.

CG4D Definition

Context: Business
Genus: Skill set

  • Uses clear, simple words that leave no doubt
  • Speaks in a polite tone that shows respect
  • Builds good will that moves others to help
  • Avoids rude or hurtful words that damage trust

Article Summary

Every word you speak either opens doors or slams them shut; master clear, courteous language and you turn daily talks into bridges that speed your progress, win support and shape the future you want.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

In LinkedIn’s Workplace Learning Report 2024, 57% of learning leaders name “communication” as the most important skill they plan to build in their people this year.

Workhuman and Gallup’s 2024 Employee Recognition Survey shows staff who receive sincere recognition at least once a week are 5× more likely to feel connected to their team and report 20% higher productivity.

Frequently Asked Questions

Common questions about this topic

Words shape thoughts and feelings. Clear, respectful speech builds trust and cooperation, while harsh words raise barriers, steering results and future.
Pause before speaking. Ask if the word helps or harms. Swap insults for calm facts and courteous phrases. This simple filter is a core communication skill that keeps emotion low and projects on track.
Say, “Thank you very much for ______. I appreciate it.” Filling the blank with the action rewards effort, lifts mood and encourages future help.
A polite request keeps the other person’s dignity intact. It sounds cooperative, so listeners feel respected, offer support and build stronger working bonds.
People thrive on recognition. Praise makes colleagues feel valued, lifts energy and builds trust, so teams share ideas and solve problems together.
Clear language removes doubt. When ideas land first time, you save time, avoid errors and earn trust, which brings influence, promotions and smoother projects.
President Obama, Muhammad Ali, JFK, Gandhi and David Cameron used sharp, respectful words to inspire action, proving skilled language drives influence and success.

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