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Communication - Persuasive Communication · 3 min read

Persistence

Learn why persistence matters and discover three proven ways to build it: focus on your goal, team up with positive people, and boost energy with healthy habits

Chris Farmer, Founder of Corporate Coach Group

“Persistence is not luck or stubborn pride; you build it by fixing your mind on the long goal, keeping close to positive people, and caring for your body so your energy stays high, turning each setback into fresh learning that drives you forward.”

Chris Farmer — Founder, Corporate Coach Group

Persistence

Persistence

Persistence is the ability to keep working towards a goal; in spite of setbacks, defeats and difficulties. It is the art of keeping on, keeping on.

Any goal of any significance is not easy to achieve, you will be faced with a steady stream of setbacks, difficulties and defeats. That is not being negative, that is simply the way the world works.

The world does not simply hand-over the things you want, you will instead have to work for them. You will need persistence because it takes time to achieve major goals.

How to be persistent

Persistence is a state of mind that can be developed over time. If you want to develop more persistence, then take the following three steps.

1. Keep your mind fixed on the long range goal

When things are going wrong, it is easy to be swept away by the troubles and tribulations of the hour.

But that is a great way to dis-inspire yourself. Instead of focusing one hundred percent on the troubles of the immediate moment, you need to keep your mind fixed on the future, and think about the finished product, and how great it will feel when you finally do achieve the object of your goal.

Remember that all motivation is derived from the motive. And the motive is the goal. If you lose sight of the motive, or goal, then your motivation will wane and you will not be able to continue.

You will feel the power of persistence if you fix your focus on the future.

2. Surround yourself with positive people

Some people can crush your confidence and punch a hole through your persistence. Other people will fortify your mind and power your persistence. If you want to increase your levels of persistence, then you need to be more cautious of the company you keep.

Keep away from the naysayers. The naysayers are the people who use every setback or defeat to justify the belief that you have no chance of success and should give up now and stop deluding yourself.

When something bad happens, the naysayers say, "See? I told you it was a stupid idea. This is never going to work. Let's pack-up now and go home."

Keep away from the naysayers and keep close to the Positive People, those who talk differently. When something bad happens, the positive people will say things like, "Even though we have suffered a setback, we can still win, if we use this failure to improve our next plan of action. We need to learn the lessons of our defeat, and keep moving forwards."

3. Look after your physical body

When things are going badly, it is easy to mess up your diet and sleep patterns. This is a common mistake. When things are going badly it is important to:

  • Eat well.
  • Go to bed early.
  • Not drink much alcohol.
  • Exercise a little.

Remember that persistence is a mental state, and it therefore needs a steady supply of mental energy; and mental energy needs proper food, proper sleep and proper exercise.

Many people who lack persistence simply don't have the energy to feel persistent. You will find that many people who lack energy; eat badly, don't sleep soundly; don't exercise much and tend to drink too much. Persistence is a mental state and needs a steady supply of energy.

Points to ponder

  • Remember that Champions don't always triumph: Sometimes, being a champion means having the silent conviction that you will return again tomorrow; armed with a better plan.
  • Champions are prepared to persist against heavy resistance.
  • Persistence is the determination simply, never to give in.

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persistence

In business, persistence is a mental skill. You keep acting on a clear plan towards your long-term aim, even when problems knock you back. You learn from each setback, adjust, and try again. You hold the goal in mind and stay active until you win or the aim is no longer possible.

CG4D Definition

Context: Business
Genus: Mental skill

  • Keeps planned action towards a clear aim
  • Stays active after setbacks and defeats
  • Holds the long-term motive in mind
  • Lasts until the aim is won or clearly out of reach

Article Summary

Persistence is not luck or stubborn pride; you build it by fixing your mind on the long goal, keeping close to positive people, and caring for your body so your energy stays high, turning each setback into fresh learning that drives you forward.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Gallup’s State of the Global Workplace 2023 report shows that staff who say they have strong support from their manager are 21% more likely to keep working on tough tasks after a setback.

The 2024 Health Survey for England finds that adults who meet the NHS target of 150 minutes of weekly exercise report 29% higher energy levels, a key factor in staying persistent, than those who are inactive.

Frequently Asked Questions

Common questions about this topic

It is the choice to keep working towards a goal even when things go wrong, learn from each setback, and try again.
Staying persistent keeps your mind on the final result, powers steady action, and turns each setback into feedback, so progress continues until the aim is met.
Picture the finished goal often, note each small win, adjust your plan, and remind yourself why the aim matters; these steps renew drive when problems strike.
Yes. Supportive friends boost courage, share fresh ideas, and remind you of the goal. Their optimism counters naysayers and lifts your will to carry on.
Eat balanced meals, drink little alcohol, exercise often, and sleep early. These habits raise energy, clear thought, and make it easier to keep going.
Sound sleep restores energy and mood. With fresh mind and body, you think clearly, solve problems faster, and maintain the steady effort tough goals need.
Review what went wrong, learn one clear lesson, adjust the plan, seek support from positive people, then act again. Quick, purposeful action stops doubt taking root.

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