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Leadership and Management · 4 min read

What are Negotiation Skills?

Learn eight negotiation skills that help you plan, trade concessions, control emotions and build win-win deals, so you close deals and protect your interests.

Chris Farmer, Founder of Corporate Coach Group

“Great negotiators prepare, ask for more than they expect, trade rather than give, keep a clear Plan B and stay calm and polite; when you link what you want with what they want, you build a small but powerful middle-ground that delivers a win-win result.”

Chris Farmer — Founder, Corporate Coach Group

What are Negotiation Skills?

What are Negotiation skills?

Here are the most important negotiation skills:

  1. Find the middle ground solution that links what you want, with what they want.
  2. Don't agree to the first proposal.
  3. Prepare a list of negotiable variables.
  4. Never give-away concessions for free.
  5. Prepare your entry and exit points in advance.
  6. Always have an alternative you can turn to, if things go wrong.
  7. Never act on emotion, always act on logic.
  8. Maintain a polite and professional manner.

1. Look for the common ground that links what you want, with what they want.

Negotiation Circle

Imagine three intersecting circles:

  1. The first circle contains what you want,
  2. The second contains what the other person wants,
  3. The third contains what is logically possible.

The intersection is where you will find the middle-ground solution.

Notice how small, the middle ground solution is when compared to the whole shape. This explains why a negotiated solution is sometimes difficult to find.

Note that negotiation means that you must know;

  • What you want from the situation.
  • What the other person wants.
  • What is possible; and what is NOT.

2. Don't agree to the first proposal.

From the above, it seems obvious that you should say "No" to their first proposal.

Why? Because their first offer is not their best offer.

Nobody with any brains offers their best offer first.

Even if they claim that their first offer is their best offer, you can rest assured, it isn't.

Behind their first offer is their second, third and even fourth offers.

You need to explore that territory.

And you won't do that if you say "Yes", too soon.

Say "No" to their first offer and discover what are their better offers.

3. Prepare a list of negotiable variables.

A negotiable variable is something that you can add into your proposal (or something you can subtract) that will make your offer more attractive to the other party, but will also protect your best interests.

In order to negotiate effectively, prepare a list of these "negotiable variables" and use them as bargaining chips.

Prepare these in advance of the negotiation.

4. Never give concessions for free.

When in a negotiation, never give away your bargaining chips for free.

Never GIVE concessions; instead, TRADE them.

The rule is: If I give to you, you must give to me. I will give something to you, ONLY IF you will give me something in return.

This is the cardinal rule of all negotiations.

Never give concessions for free.

Negation means "give and take".

5. Prepare your negotiation "entry" and "exit" points in advance.

Every story has a beginning, a middle and an end.
And every negotiation should have a beginning, a middle and an end.

  • The beginning is where you will enter the negotiation with your first offer.
  • The middle is where you are in negotiation trying to find a middle ground solution.
  • The end is when you either do find a solution; or you fail to find a solution and you have to walk away with a NO DEAL outcome.

A No Deal is a perfectly acceptable solution to a negation.

No Deal is better than one in which you accept what THEY want, but at your expense.

6. Always have a practical alternative to an unacceptable final offer.

Always have a Plan B.

Plan B is what you will do, if your negotiations fail to find a middle ground solution.

Having a practical alternative to an unacceptable final offer empowers you to walk away from an bad solution.

7. Never act on emotion, always act on logic.

Negotiations are often emotional affairs. But it is important to NOT be driven by emotions of greed, anger, upset, pride or fear.

Instead, you should order your affairs according to a logical evaluation of all the available evidence.

We call this principle, the Law of Logic.

8. Maintain a polite and professional manner.

This logical approach will enable you to maintain a cordial, professional manner, during your negotiations.

Don't be too friendly and congenial.

And don't allow any negative emotions to express themselves.

Instead, be always clear, rational, friendly and professional.

Then you will get the best results possible from every negotiation.

The Art of Negotiation

negotiation skills

Business | skill set | 1. Finds a win-win middle ground that joins both sides’ needs. 2. Prepares and swaps clear changeable terms to add or remove value. 3. Acts on logic, keeps feelings in check and stays polite. 4. Holds a firm back-up plan and will walk away if limits are passed.

CG4D Definition

Context: Business
Genus: Skill set

  • Finds a win-win middle ground that joins both sides’ needs
  • Prepares and swaps clear changeable terms to add or remove value
  • Acts on logic, keeps feelings in check and stays polite
  • Holds a firm back-up plan and will walk away if limits are passed

Article Summary

Great negotiators prepare, ask for more than they expect, trade rather than give, keep a clear Plan B and stay calm and polite; when you link what you want with what they want, you build a small but powerful middle-ground that delivers a win-win result.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

LinkedIn’s Workplace Learning Report 2024 states that demand for negotiation skills among UK employers rose by 17% year-on-year, placing it in the top five most requested soft skills.

McKinsey’s Global Sales Survey 2023 finds that teams that follow a clear negotiation plan close deals 15% faster and gain 11% higher profit than teams that do not plan.

Frequently Asked Questions

Common questions about this topic

It is the small overlap between what you want, what they want and what is possible; reaching it creates a win-win outcome.
Their first offer is rarely their best. A polite refusal lets you explore better terms hidden behind the opening bid.
Negotiable variables are items you can add or remove-price, delivery date, extras-that improve your offer while protecting your interests.
Link every concession to a clear return. Give only if they give something equal or greater, keeping the exchange balanced.
Defined entry and exit points guide your opening ask, middle dialogue and decision to accept, trade further or walk away.
A Plan B is a practical alternative you can follow if talks fail. It gives power to reject a bad final offer.
Pause, breathe and focus on logic. Check facts, ask calm questions and maintain polite, professional language to protect the deal.

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