The Secrets of Effective Communication

Important: GDPR Email Preferences

As you may already know, the EU General Data Protection Regulation (GDPR) will be coming into effect on 25th May 2018. We take your privacy seriously and we are working hard to ensure we comply with the new data protection laws. You can find out more about how we're doing this in our privacy policy on our website.

We want to make sure you continue to receive the latest newsletters, blogs, special offers and more.

As someone who has opted-in to receive our emails in the past, we’d like to give you this opportunity to confirm what you wish to receive:

Just so you know, if you don’t let us know what kinds of emails you want to receive from us, we’ll stop emailing you on the 24th May 2018 - you'll be missing out!

You are of course free to change your mind at any time – just follow the link at the bottom of any of our emails.

The Secrets of Effective Communication

There are three secrets laws of effective communication.

1. Your words have the power to create images in the mind of your listeners/readers.
2. Therefore, you should use words in a way that the images they create correspond exactly to the images that you intended.
3. Recognise that every image carries with it, a set of emotions.

1. Your words have the power to create images in the mind of your listeners/readers.

If you want to improve your communication skills, then the single most important thing to understand is everything you say, stimulates the mind of the listener to create a mental image.

For example, if I say the word, "house" you will image a house, in your mind's eye.

If I say the word, "dog", an image of a dog appears in your mind.

Even abstract words create images in the mind. If I say the word, Justice, what image appears in your mind?

From this principle that words create mental images, we move to two additional laws of communication.

2. You should use words so the images they evoke correspond exactly to the images that you intended.

It is important to recognise that the person you are talking to is continually printing out images in their mind, caused by your words.

In order to avoid misunderstandings, the question you need to ask yourself is; "Are the images being printed in their mind, the ones that correspond exactly to what I wanted, or not?"

For example, if I say, "Don't put the coffee on the table", does the listener have a mental image of the proper place to put the coffee? Answer, NO.

Therefore, you would be better off saying, "To save the table from being damaged, would you please put the coffee on the coaster."

Now the listener understands exactly what you want and why.

Think carefully about how you word your message and do all you can to specify, not what you don't want, but rather, exactly what you DO want.

3. Recognise that every image carries with it a set of emotions.

Everything you say creates an image, and every image, triggers emotions. Sometimes strong emotions. And you are in the business of affecting emotions.

For example if I said, "spider!", you would image a spider, and you would have some kind of emotional association to the spider-image.

Depending on your personality you may feel anxious merely at the thought of a spider. (Other people not so much).

The point is; words create mental images, and mental images create emotions.

Your task is to use words to evoke the images that will create the feeling you WANT to convey.

Political leaders use language specifically designed to evoke an emotional responses.

For example, we hear about "The UK crashing out without a deal"

You hear phrases such as, "Going for gold"

You hear leaders use evocative language that are designed to create images that evoke strong feelings.

Your task as a communicator is to practice the art of using evocative language and think carefully about what images will create the emotions you are seeking to inspire.

Equally, you need to avoid using words that will trigger emotions, that will work counter to your intentions.

For example, if the salesperson says to a prospective customer, "Great stuff! Now to finalise the deal, all you must do is to sign the contract on the dotted line, here".

The salesperson has now triggered a fear response and the prospect, says, "Oh, let me think it over for a while. I was told never to sign a contract until you've gone over the small print. You've probably got something in the small print I wont like. I will call you back in two weeks after I've had time to check this out with my partner."

The salesman talked himself out of the sale by accidentally using fear inducing words.

He could have said, "If you will just authorise the paperwork, I will get straight on it and you will have your wonderful new machine installed by the end of week and I know you will just love how it will make your life easier!"

Can you see and feel the difference between the two sets of words? If yes, then today you have discovered the secret of effective communication.

About the Author: Chris Farmer

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

Blogs by Email

Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!

Further Reading in Communication - Clear Communication

• How to Communicate More Clearly
  Don't run the risk of being misunderstood. Improve your chances of success, in both your career and personal relationships, with these four simple but effective ways, to improve your communication technique.
  Read Article >
• How Language Causes Confusion
  Ambiguity in business can be damaging both for your reputation and your finances. To avoid potential confusion when communicating with colleagues and customers, take a look at these five ways where ambiguous language should be avoided.
  Read Article >
• How to Develop Self-Confidence
  Discover practical ways to boost your self-confidence by transforming your self-image. Learn the RAPID method to develop rational, active, purposeful, independent, and disciplined thinking for lasting self-assurance.
  Read Article >
• How to be a good conversationalist
  Conversational skills are essential both in business and socially, so here are some top tips to becoming a good conversationalist.
  Read Article >
• Communication Skills Training: Objective and Subjective Language
  Objective and Subjective Language It is important to distinguish between two kinds of language: Objective language and subjective language. Every day you experience your "personal experience". You have to experience YOUR experience of an event. But isn't it true that YOUR experience of an event, may be very different to the...
  Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

Open Training Course Pricing and Availability

Next Open Course Starts in 12 days, London - Central, places available Book Now >