Corporate Coach Group Logo
Corporate
Coach Group
Communication - Clear Communication · 5 min read

​How to improve your communication skills

Learn four clear rules and simple voice and body language tips to boost your communication skills, cut confusion and speak with calm confidence in any talk.

Chris Farmer, Founder of Corporate Coach Group

“Strong communicators plan the order of their ideas, define key words, give clear reasons and keep each point brief; they add calm voice and open body language, turning every message into action.”

Chris Farmer — Founder, Corporate Coach Group

​How to improve your communication skills

How to Improve your Communication Skills

You may have a need for training in the following specific areas of communication:

  1. Selling to the public.
  2. Communication of ideas (both to the public and to your colleagues).
  3. Handling difficult people and conflict situations.
  4. Answering difficult or critical questions.
  5. Building self-confidence as a communicator.
  6. Engaging the audience.

In a face to face, personal communication, there are three channels of communication in play:

  1. Words: meaning; the language that you employ. The vocabulary.
  2. Voice tones: meaning; the musical elements of speech. Volume, pitch, rhythm, pace.
  3. Body language: meaning; your visual impact; dress, posture, gestures, eye contact, touch. Etc.

In order to communicate clearly remember the following four rules.

  1. Structure your message.
  2. Define your major terms
  3. Give reasons for everything
  4. Limit the amount

1. Structure your message

Remember that people don't remember the words; they remember the meaning of the words. And in order for your message to have meaning, it must have order and structure. Unstructured ideas are gibberish.

In order for anything to function, it must be in good order.

So don't say your message in any order it comes to you. Impose order on your thoughts and on your language and on the sequence of ideas. Then your message will appear to be more clear and persuasive.

[communication Banner]

2. Define your major terms

Many words have multiple meanings and connotations. For example, the word, "power" has many meanings and connotations.

If you say, "I don't have the power to do it". That could mean:

  • "I don't have the authority to do it".
  • "I don't know how to do it".
  • "Someone is stopping me from doing it."
  • I don't have the strength to do it".

It is ambiguous.

Therefore it is important to choose your words carefully. And if you think that there is scope for multiple interpretations of any word that you are using, then you should give a definition of what you mean, by that word, as you are using it, in that moment.

Clarity demands definition.

3. Give reasons for everything

Your first priority as a communicator is to make your message clear: meaning, they must understand what you are saying. Your second priority is to make your message persuasive; convincing, plausible. In order to persuade another person that what you are saying is true or good, you must be able to provide "good reasons to believe"; meaning you must provide some set of facts or a logical argument to prove, to some degree, that your ideas are true ideas and good ideas.

If you don't give any reasons to believe, then why in the world should anyone believe your story?

4. Limit the amount

The following is an important point, mark it well.

Don't say too much. Limit the amount of information that you give in a given unit of time.

The reason that you should limit the amount of information that you give in one session, is the fact that the human short term memory has a very limited capacity. The average person can only take in so many pieces of information and retain that information. How much information can you remember in one sitting?

If you are like the vast majority of people, you cannot remember any more than about 9 bits of information in one go.

And for many people, it is less than nine.

For example; if I asked you to memorise this list:
Mr Jones needs to be at London Heathrow by 6:00 PM.

You will remember all of it because there are only three units to the message.

  1. Mr Jones
  2. Heathrow
  3. 6:00 PM

But if I said to you,

"Mr Jones, who, by the way, is a very handsome fellow, but who dresses shabbily, needs to be at Heathrow in time to catch the 1930 flight to Istanbul, so that he can attend the conference on genetically modified grains and their possible application in the middle east, in the next decade, and so needs to arrive at Heathrow by about six, so that he has plenty of time to check in and pass through security and maybe have some time to eat something substantial before the flight.

Then there is a chance you will miss the point.

Why? Because there is too much information.

Don't say too much.
More is not better.
Brevity is a virtue.

Confidence is expressed through your voice tones.

  • Volume; try to speak 5% louder than the others. Don't be timid. A slightly louder voice will imbue your words with confidence.
  • Pitch: try to speak a little deeper. Do not speak with a shrill, high pitched voice. Deeper voices are considered to be more authoritative.
  • Pace: speak with a measured pace. Not too fast. Fast talkers are seen as excitable, and or light-weight intellects. Measured pace will imbue your message with gravitas

Body language: meaning; your visual impact; dress, posture, gestures, eye contact, touch. Etc.

When you are in a work situation, dress in a manner that you think will be in harmony with the positive expectations of the group.
When you are in a work situation, err on the side of caution. Make your dress sense a non-issue.
Don't dress to impress. And don't dress to shock.
Dress in a way that is likely to get a favourable impression in the minds of the majority of your audience.

Posture:

Here is the rule. Stand up straight. Sit up straight. Look as if you are awake.
Don't slouch. Don't lean. Don't sprawl.
Look alive.

Gestures:

Animate your speech with arm and hand gestures. Move your body; but don't point at people.
Don't point your finger. Don't point your pen.

Eye contact:

Give sufficient eye contact to each person in the room; sufficient to make a direct connection between your mind and theirs. But don't overdo it and glare at anyone.
Look into his eyes for a while and then look away.
You will notice that some people want to hold your gaze and some other people will look away when you make eye contact. Give more eye contact to those who seem to want it. Make less eye contact with those who seem to be uncomfortable with direct eye contact.

Everyone is different in respect to their need for eye contact. So play it according to the feedback you are getting.

If you want any more information on communication skills, please attend our communications skills one day course.

[Training Banner]

communication skills

Communication skills are the abilities that let a person share ideas so others both understand and feel ready to act. In business, they rely on four key traits: ordered messages, precise word choice, sound reasons that back each point, and voice and body cues that match the words. If any one trait is missing, true communication fails.

CG4D Definition

Context: Business
Genus: Skill set

  • Uses a clear structure to order ideas
  • Chooses and defines words to remove doubt
  • Gives logical reasons that support each point
  • Matches voice tone and body language to the message

Article Summary

Strong communicators plan the order of their ideas, define key words, give clear reasons and keep each point brief; they add calm voice and open body language, turning every message into action.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

Get new blogs by email

A new article each week — 5–10 minutes of practical thinking from our lead trainer.

Register Free

Key Statistics

In the 2024 LinkedIn Learning Workplace Learning Report, 78% of UK hiring managers say strong communication is the top skill gap they plan to close this year.

The Project Management Institute Pulse of the Profession 2023 shows that poor communication puts 28% of projects at risk and costs organisations an average of £97 million for every £1 billion spent.

Frequently Asked Questions

Common questions about this topic

A clear structure lets the audience follow the flow, link ideas and remember the meaning. Ordered points turn scattered thoughts into a clear message, which boosts overall communication skills.
Signal your meaning early. Pick the word, then add a brief definition or example, such as ‘power here means authority’. This removes doubt, keeps everyone aligned and protects your clear message.
A persuasive reason links your claim to facts, logic or trusted examples. Use data, proven results or a simple cause-and-effect chain. If listeners see the link, they treat your communication as credible and act.
Most people hold roughly nine bits of information in short-term memory. Group ideas into small sets and stop before you overload them. Brevity keeps the audience fresh and makes your message stick.
Speak about five percent louder, drop your pitch slightly and slow your pace. These simple voice tone tweaks project calm authority and give instant public speaking confidence without sounding forced.
Stand tall, keep open gestures, give balanced eye contact and dress to fit the group. These body language tips send positive non-verbal cues that show you are alert, respectful and confident before you even speak.
Face-to-face communication moves on three channels: words, voice tones and body language. Manage each channel so they match; clear language, steady voice and supportive gestures combine to create a single, powerful message.

Thought of something that has not been answered? Ask us today.

Leadership and Management Training

Build resilience and a productive mindset

Our Leadership and Management Training covers exactly these themes; handling pressure, building a productive mindset, and leading with clarity.