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Communication - Clear Communication · 1 min read

The Most Important Question

Stop guessing and start asking. Learn how one simple question drives clear communication, cuts costly misunderstanding, boosts credibility and saves hours at ​

Chris Farmer, Founder of Corporate Coach Group

“One power question cuts confusion, cost and conflict: ask, “When you say that, what do you mean, specifically?” Clear communication turns vague words into precise action, protects your credibility and saves teams hours of wasted work.”

Chris Farmer — Founder, Corporate Coach Group

The Most Important Question

The Most Important Question

There is a question that everyone should be prepared to ask.

It is, "When you say that, what do you MEAN, specifically?"

If you say, "I believe in a fair wage, for everyone", then the people should reply, "What do you mean by a "fair wage?"

If you write, "Sam, when you come to the meeting, please ensure you bring with you all the relevant papers".

Then Sam is bound to wonder, "When he says, relevant papers, what does he mean, specifically?"

Stand ready to answer the question, or better still, pre-empt the question, by supplying the additional detail that will remedy any confusion or ambiguity.

Go through your message and identify any words or phrases that have the potential to be misunderstood or mis-represented and then either, reword your message, or elaborate upon your exact meaning.

Failure to properly explain your exact meaning will lead to painful consequences.

If you fail to explain your ideas properly you run the risk of:

  • Being misunderstood.
  • Being misrepresented.
  • Losing your credibility as a knowledgeable person.
  • Losing your power to persuade people.

Be ready to ASK the same question.

"When you say that, what do you mean specifically".

When listening to others, don't guess at their meaning.

Don't assume they mean what you think they mean.

If you are not sure about the exact meaning, then ask them to elucidate!

clarifying question

A clarifying question is a workplace communication technique. It is asked by the listener before action. It points at any word or idea that could be unclear. It seeks a clear, concrete answer. If the listener does not ask, or the speaker cannot answer, the talk can be misunderstood.

CG4D Definition

Context: Workplace communication
Genus: Communication technique

  • Asked by the listener to the speaker
  • Targets words or ideas that are unclear or vague
  • Raised before decisions or actions are taken
  • Seeks specific, concrete meaning to prevent error

Article Summary

One power question cuts confusion, cost and conflict: ask, “When you say that, what do you mean, specifically?” Clear communication turns vague words into precise action, protects your credibility and saves teams hours of wasted work.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

A 2023 Grammarly Business study found that US firms lose about $1.2 trillion each year because of poor workplace communication, with staff wasting an average of 7.5 hours every week clarifying unclear messages.

The 2024 Project Management Institute Pulse survey shows that projects with clear communication hit their goals 88% of the time, while unclear messages raise wasted spend to 11.4% of project budget.

Frequently Asked Questions

Common questions about this topic

Ask, “When you say that, what do you mean, specifically?” It forces clear, concrete detail and ends guesswork.
Clarification swaps vague wording for precise language. This clear communication saves time, cuts errors and builds trust.
Precise language sets shared expectations. In workplace communication it reduces rework, avoids mistakes and keeps projects on track.
You risk misunderstanding, misrepresentation and loss of credibility. Tasks may drift, costs rise and projects can fail.
Flag any word open to many readings, like “fair”, “quick” or “relevant”. Explain the meaning or replace it.
Ask as soon as a term feels unclear or before you act on instructions. Early questions prevent later confusion.
No. When asked politely, the question shows respect for accuracy and shared understanding, proving strong communication skills.

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