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Time Management · 3 min read

How do you judge what is "important"?

Learn how to prioritise tasks, balance personal and organisational goals, and use long term thinking to avoid short term traps in time management decisions.

Chris Farmer, Founder of Corporate Coach Group

“Important tasks are those that create the greatest long-term good for the whole system, whether that system is you, your team or the wider world. Judge priorities by their future impact, own your time, and act unless the choice is illegal or unsafe.”

Chris Farmer — Founder, Corporate Coach Group

How do you judge what is "important"?

How to judge what is "important"?

We all agree that we should do the most important things first.

But what we cannot agree upon is: HOW to determine what are the "Most important things".

  1. Who should be the judge?
  2. How does the judge make the judgement?
  3. By what standard is "importance" measured?

Let us answer these questions one at a time.

1. Who should judge?

If you are alone, then you should be your own judge.

Each individual should assume personal responsibility for how they use their time. You should strive to be doing the most important things first, so you will make more progress, in less time.

If you are operating within the context of an organisation, then you should continue to make the same personal judgements of how you use your time, but if you are instructed to do something by a person who has organisational authority, then you need to follow the decisions of the Decision Maker.

If you happen to disagree with the decision over priorities, then you should present your case to the decision maker and state your reasons.

It may be that you are able to have the decision changed.

However, if the decision maker understands your reasons; and yet, keeps to their original decision, then you should act in accordance with the original decision.

UNLESS the Decision Maker's original decision is illegal or exposes people to an unnecessary physical danger. In which case, you should refuse to comply.

2. How does the judge make the judgement?

The standard you, or the decision maker should use, to judge importance is by looking at the "Long term consequences of the action, on the organisation as a whole".

The decision maker should think about the long-term consequences: not the short-term consequences.

Short term thinking leads to errors in judgement.

  1. Eating too much is caused by forgetting about the long-term implications of over-eating and focusing on the short-term pleasure of eating.
  2. Spending and not saving, is caused by forgetting about the long-term benefits of saving and focusing on the joy of spending money on nice things.
  3. Alcoholism starts by falling in love with the short-term pleasures of alcohol and dismissing from the mind, the long term painful consequences of too much alcohol.

Wisdom is the result of thinking about the LONG-term implications of any action or decision.

3. By what standard is "importance" measured?

The decision maker should think about the implications on the "organisation as a whole".

  • Do not sacrifice others to satisfy your own selfish good.
  • Do not sacrifice your own needs to help others.

Instead; take a more objective view and look at what would be good for the "system as a whole".

The meaning of "the system as a whole" changes according to the context.

  1. Sometimes it means, the family.
  2. Sometimes it means, the business.
  3. or the country.
  4. or the population of the whole planet.

It depends on the context of the issue in question.

Please do use our FREE Prioritisation tool / app to help you to prioritise your tasks today.

important task

An important task is a piece of work you put first. It brings the best long-term good, helps the whole group, stays within law and safety, and earns your action before lower-value jobs. Doing it early lets you make more progress in less time.

CG4D Definition

Context: Business time management
Genus: Task

  • Gives the greatest long-term good
  • Supports the needs of the whole group
  • Meets legal and safety rules
  • Deserves action before lower-value work

Article Summary

Important tasks are those that create the greatest long-term good for the whole system, whether that system is you, your team or the wider world. Judge priorities by their future impact, own your time, and act unless the choice is illegal or unsafe.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

The 2024 Microsoft Work Trend Index shows that the average knowledge worker now spends 57% of the working day in meetings, email or chat, leaving only 43% for deep work.

PwC's 27th Global CEO Survey 2024 reports that 45% of CEOs admit they spend too much time on short-term results and not enough on long-term plans.

Frequently Asked Questions

Common questions about this topic

Think of outcomes. Pick tasks that bring the greatest long-term good to the whole group and are legal and safe.
You are the judge. Take personal responsibility for time management and act on the tasks with highest long-term value.
Measure each action by its long-term effect on the organisation as a whole, not on one person or today’s numbers.
Long-term thinking avoids errors that arise when we chase quick pleasure, such as over-eating or overspending, and secures lasting progress.
State your reasons clearly. If the decision maker listens yet keeps the same order, follow it unless it is illegal or unsafe.
Focusing on short-term pleasure leads to traps like eating too much, spending rather than saving, or abusing alcohol.
Refuse only when the instruction breaks the law or exposes people to unnecessary physical danger; otherwise comply.

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