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Change Management · 3 min read

Effectively manage change

Master change management with the five-step success formula: set goals, plan action, track feedback, adjust and build a culture that turns risk into progress.

Chris Farmer, Founder of Corporate Coach Group

“Change feels tough, yet progress depends on it. State a clear purpose, make a plan, act fast, read feedback and adapt. Follow this five-step formula to set SMART goals and build a team that treats change as everyday progress.”

Chris Farmer — Founder, Corporate Coach Group

Effectively manage change

Effectively Manage Change

Change management training is important because there have been enormous changes in the way that we shop, how we entertain ourselves, how we spend our leisure time and how we do business.

But for many, this change means a feeling of uncertainty. Most people don't like uncertainty: they say things like "Better the devil you know!"
However: it is important to remember that:

  1. If you want things to get better, then you must be willing to accept change.
  2. If you want things to get better, then you must be willing to make and implement some tough changes.

All improvement implies "making a change"

Positive Change management

Change management is an acceptance of the fact that the current situation is never static. It is in a constant state of flux.

In order to "live long and prosper", then we must equip ourselves with the ability to accept and implement change.
Maybe we should even be willing to initiate change. (What a concept!)

How does one go about creating a change-friendly attitude?

Create the right attitude by memorising and living in accordance with a simple, five-word formula:

  1. Purpose
  2. Plan
  3. Action
  4. Feedback
  5. Change

We call this the success formula

  1. State your purpose (first to survive and then, grow!)
  2. Formulate in writing, your best plan,
  3. Take decisive action, based on the plan
  4. Gather and evaluate the feedback, both the positive and the negative. Discover where the plan isn't working.
  5. Make progress by continually changing, according to the negative feedback given at point 4.

Remember that all good progress is made by continually changing: making continuous evolutionary steps towards a stated goal.

Step one of the change management success formula: Set a SMART goal

Ensure your change is not away from something: but towards something - towards a stated affirmative goal.

Set your goal as a positive, affirmative statement. For example not as: "I don't want to be fat" but rather: "I do want to be fit"

S = SPECIFIC:
Define the goal specifically: describe the goal numerically and define each term.

M = MEASURED:
Decide how you will measure the feedback. How will you know whether you are making good progress or not?

A = ACHIEVEABLE:
Name the skills you will need to acquire.

R =REALISTIC:
Identify the constraints that you will have to deal with:

  1. Time constraints
  2. Financial constraints
  3. Physical constraints
  4. Legal constraints

T = TIME DRIVEN:
Set a time deadline: What and when are the milestones?

Step two: Build the practical plan of action

When you know all of the above information, gather the team and "Map out the plan".
Use a mind mapping technique to identify the steps.

When you have finished, you should have the steps laid out in the proper time-sequenced order.

Everyone must know what is expected.
Strive to create and sustain a can-do attitude.

A can-do attitude is based upon a belief that you DO possess the collective ability and desire, sufficient to construct a future that is better than either the present or the past."

If the "Successful change formula" is so simple: then how come everyone doesn't do it?

Most people don't know about the five part success formula, and even if they do, then most people don't like:

  1. Part one of the success formula: Committing to goals (for fear of not achieving them)
  2. Part four of the success formula: Negative feedback, criticism, setbacks and defeats
  3. Part five of the success formula: Change (most people don't like change)

How do you go about creating a change-friendly organisation?

Create the right organisational mind-set by teaching everyone in the organisation (especially the managers) how to implement this simple, five-word formula:

  1. Purpose
  2. Plan
  3. Action
  4. Feedback
  5. Change

For more information about change management training visit the Corporate Coach Group website

You or your colleagues might also be interested in our newest Change Management Questionnaire

success formula

In business change work, the success formula is a process that always: 1) sets a clear purpose, 2) writes a step-by-step plan, 3) turns the plan into fast action, and 4) reads feedback to adjust and keep changing. If any part is missing, the method stops being the success formula.

CG4D Definition

Context: Business
Genus: Process

  • Starts with a clear stated purpose
  • Creates a written, ordered plan
  • Drives prompt action on the plan
  • Uses feedback to adjust and change

Article Summary

Change feels tough, yet progress depends on it. State a clear purpose, make a plan, act fast, read feedback and adapt. Follow this five-step formula to set SMART goals and build a team that treats change as everyday progress.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Gartner’s 2023 Change Management Benchmark found only 34% of company change projects meet their goals, while 50% fall short and 16% show mixed results.

LinkedIn Learning’s 2024 Workplace Learning Report shows 75% of learning leaders plan to grow spending on change-management skills this year.

Frequently Asked Questions

Common questions about this topic

People resist change because goals feel risky, feedback can sting and the unknown seems unsafe. A clear purpose and small wins reduce fear.
The success formula is: Purpose, Plan, Action, Feedback, Change. Apply each step in order to guide every improvement.
SMART goals give clear targets, measures and timescales. They focus effort, track progress and keep the team motivated during change.
Feedback shows what works and what fails. You learn, adapt and prevent minor issues becoming major blocks to organisational change.
Share the purpose, map the action plan together and praise quick wins. This openness builds trust and a positive change mindset.
List time, money, physical and legal limits. Knowing these facts early lets you shape a realistic action plan and avoid shocks.
Check progress often, weekly if possible. Use fresh feedback to fine-tune tasks so the action plan stays on track with change.

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