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Communication - Clear Communication · 3 min read

Define Your Key Terms

Define key terms to end vague talk, sharpen clear communication and set clarity you can measure. Use four questions to turn vague hopes into testable plans.

Chris Farmer, Founder of Corporate Coach Group

“Before you chase any aim, pause and define your key terms; when you fix the meaning of words like "success" or "fair", you change guesswork into clear targets you can check and share.”

Chris Farmer — Founder, Corporate Coach Group

Define Your Key Terms

Define Your Key Terms

It is important to specify the meaning of any ill-defined, or ambiguous word, or phrase.

To some degree, almost all words are vague and ambiguous. There are thousands of words and phrases that are often used, but ill-defined.

I would like to draw to your attention, that we have a problem when we use words and phrases that are often used, but ill-defined:

Often used, but ill-defined words and phrases, cause problems.

They cause problems because we think we know what we mean when we utter them, but under closer examination we discover that our words and phrases are not as clear to us as we first thought.

Examples of often used, but ill-defined words and phrases, include:

  • Being happy.
  • Wealthy.
  • Successful.
  • Professional.
  • Fair.

If you asked people to define these words, then each person might have an answer that is radically different from the next person. In addition, each person may have a different answer to the same question, on different days.

For example, if you want to be happy, you first must know what happiness is. Is happiness owning a house, a fast car, a fat bank account, or looking good, or being physically fit? Or is it worldwide fame, or is happiness merely a state of mind?

A second example, if you want to be treated fairly, then what does that mean? What does it mean to treat people fairly? Does it mean treating people the same? Does it mean treating people according to their individual performance, or does fairness mean treating people according to their individual needs, or does it mean treating people the way you, yourself, would like to be treated?

There are many different ways of thinking about fairness and the other often used, but ill-defined words. So, when you write down a goal that is ill-defined; something that is open to multiple interpretations, or is over generalised, then it is important that you spend some time defining what you really mean, when you state or imagine your goal.

If you write down as your goal that you want to find your ideal job, then you need to define exactly, what that means to you. Write a paragraph. Write two paragraphs.

If you want to have a better relationship with a loved one, then write down exactly what you mean when you say "Better relationship".

When you come up against words or phrases that are ill-defined, don't let them pass unchallenged. Stop and discover their exact meaning. Ask yourself, when you say, BLANK, what do you mean specifically? Then write a paragraph.

Another way of gaining more clarity is to ask, "How would you know when you had achieved the goal? What would you see, hear, touch or taste or smell or feel"?

How would you verify that you are happy? How would you know that you were wealthy? What would you hold to be the test?

Here are four questions that will help you to define your meaning: Please use them:

  1. When you say, BLANK, what do you mean specifically?
  2. How would you know, when the goal is achieved, what would you see, hear, touch, taste, smell or feel?
  3. What would you hold to be the test for BLANK?
  4. How do you define the concept: What are its three or four distinguishing characteristics?

For example, if you wanted to define, 'My ideal house', you might ask any one or any combination of these questions.

If a person said, "my goal is to live in my ideal house", you might ask yourself any, or all, of the following four questions:

  1. When you say IDEAL HOUSE, what do you mean specifically?
  2. How would you know your IDEAL HOUSE if you saw it? What would you see, hear, touch, taste, smell or feel?
  3. What is the test you have for an IDEAL HOUSE?
  4. What are the three or four distinguishing characteristics of your IDEAL HOUSE?

Get the idea?

It is important to specify the meaning of any ill-defined or ambiguous word or phrase.

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Goal clarity

Goal clarity is the quality of an aim that is written in exact words, has clear signs you can see or measure, includes a test that shows when it is met, and is shared with all who need to know. Remove any one of these parts and the aim becomes vague again.

CG4D Definition

Context: Personal development
Genus: Quality

  • The aim is expressed in precise, unambiguous words
  • Success is tied to observable or measurable evidence
  • A specific test confirms when the aim is achieved
  • The written aim is available to everyone involved

Article Summary

Before you chase any aim, pause and define your key terms; when you fix the meaning of words like "success" or "fair", you change guesswork into clear targets you can check and share.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

In 2023 a Grammarly Business survey of 1,001 knowledge workers found that unclear writing and speaking costs UK firms about £11,900 per employee each year.

The 2024 LinkedIn Workplace Learning Report shows firms that teach staff to set specific, measurable goals are 25% more likely to beat their revenue targets.

Frequently Asked Questions

Common questions about this topic

Vague words blur meaning. When you define key terms, you turn guesswork into clear communication and give your mind a target it can measure.
Ambiguous words hide real aims, so people act on different ideas. That split causes delays, errors and conflict, which stalls progress until the meaning is fixed.
Ask, "When you say BLANK, what do you mean specifically?" The word ‘specifically’ prompts detail and forces the speaker to replace foggy phrases with clear facts.
Define what you will see, hear, touch, taste, smell or feel at success. These senses give observable proof and create a practical test for goal clarity.
Write a paragraph that lists signs you link to happiness, such as waking calm, laughing daily or meeting friends weekly. Each sign offers evidence you can track.
Ask the four clarity questions. Then note if fairness means equal pay, merit pay or need-based aid. List three main tests and share them so all staff agree.
Writing forces you to choose exact words, add sensory proof and spot gaps. Two short paragraphs give enough room to pin down meaning without drifting off topic.

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