Communication Styles for Leaders
Communication styles for leaders
There is a strong correlation between leadership and excellent communication skills, meaning; that almost all great leaders are also known for their ability to communicate effectively. Examples of this type are many: Abraham Lincoln, Martin Luther King, Gandhi, Napoleon Bonaparte, Winston Churchill, Barack Obama, Margaret Thatcher, and Florence Nightingale. All these people were known for two things, their ability to act as leaders, as agents of change, and for their ability to communicate.
Florence Nightingale affected changes in the care and treatment of wounded soldiers during the Crimean war, and she did it as a woman, at a time that women's voices were not generally listened to, by the paternalistic bureaucracy. It is a testament to Florence Nightingale's tenacity and force of will, and her abilities as a master communicator; to communicate her message with the full force of her conviction, her logic, and the power of her statistical evidence; that she was able to change the minds of the men at the ministry of war. She was a great example of a woman in a leadership role.
This power of communication is a common theme for all great leaders.
So if you would be a great leader, you could start your quest by working to improve your communication skills.
Your communication skills are made up of three channels.
- Your words
- Your voice tone
- Your body language
But consider this; your words can be further subdivided into two major subsets;
- Your powers of logic and
- Your powers of rhetoric
Your powers of logic may be defined as your ability to persuade the minds of others, by making use of your available evidence, mathematical proof, and reasoned arguments.
Your powers of rhetoric may be defined as your ability to persuade the minds of others, by making use of things, other than the evidence, the proof and the reasoned arguments. These rhetorical devices include:
- Appeal to emotion: Example; An appeal to fear. (Do as I say or else!).
- Appeals to a moral ideal. (Do as I say, because it is the morally right thing to do).
- Appeals to the majority opinion. (Do as I say because I represent the Voice of the People).
- Appeals to authority. (Do as I say because it is also the will of God, or the King, or the will of the boss).
Great communicators combine logic, proof, evidence, reasoned argument, together with emotion, moral justification, and the will of the people, and the authority of kings or of God, to reinforce their message.
Then they add a powerful voice tone and they toss in some great body language, and; Hey Presto! You now have a master communicator.
Have a look at the following: It is from June 1940; it is an extract from Winston Churchill's famous speech: "We Shall Fight on the Beaches", This was the second of three major speeches given around the period of the Battle of France.
Your task is to try to figure out which elements of this speech are examples of logic and which elements are examples of rhetoric. (I think you will agree that it is a speech based mostly on rhetoric.)
"I have, myself, full confidence that if all do their duty, if nothing is neglected, and if the best arrangements are made, as they are being made, we shall prove ourselves once more able to defend our island home, to ride out the storm of war, and to outlive the menace of tyranny, if necessary for years, if necessary alone................ Even though large tracts of Europe ..........may fall into the grip of the ......apparatus of Nazi rule, we shall not flag or fail.
We shall go on to the end.
We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, and we shall defend our island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender!"
If you would be a master communicator then:
- Study logic
- Study rhetoric
- Study voice tones, and
- Study body language
Enjoy the discoveries you'll make.
IF you want to learn about logic and rhetorical speech, please attend our two day leadership course.
We look at logical speech on day one and we look at rhetorical speech in the afternoon of day 2.
Definition: Master communicator
In business leadership, a master communicator is a skillset that unites clear logic with persuasive rhetoric, sounds confident through controlled tone, shows meaning with open body language, and shapes every message to the listener’s needs. Remove any one of these parts and the speaker falls back to ordinary communication.
Show CG4D Definition
- Blends clear logic with persuasive rhetoric in words
- Uses controlled, expressive voice tone to match intent
- Employs open, purposeful body language that supports meaning
- Shapes content and style to the audience to trigger action
Article Summary
Great leaders win minds with clear facts and move hearts with well-chosen emotion; when they add confident tone and open body language, their message becomes irresistible and their team follows willingly.
Frequently Asked Questions
Here are some questions that frequently get asked about this topic during our training sessions.
Why do great leaders need strong communication skills?
What are the three channels of communication mentioned in the article?
How does logic differ from rhetoric in speech?
Which parts of Churchill’s 1940 speech show rhetoric?
Why does voice tone matter in leadership communication?
How can body language support a leader’s words?
What simple steps start the journey to master communicator?
Thought of something that's not been answered?
Did You Know: Key Statistics
Gallup’s 2024 State of the Global Workplace report finds that teams whose leaders give clear daily communication see 27% higher profits and 62% fewer safety events than teams with weak communication. LinkedIn Learning’s 2024 Workplace Learning Report shows 71% of UK learning leaders name communication as the top skill leaders must grow before 2025.Blogs by Email
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