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Achieving Goals, Not Just Tasks

Achieving Goals, Not Just Tasks

Achieving Goals, Not Just Tasks

“Reward the result, not the tick-box. When people see a clear link between their goal and a real reward, their drive soars.” - Chris Farmer, Lead Trainer, Corporate Coach Group

Recently, I talked with Alison, a CEO, who mentioned a common issue in her team.

She noticed that her employees see their work just as tasks to check off, not important goals to reach.

They feel good about finishing tasks, even if they don't really achieve anything important.

Alison asked me, "Chris, what can I do about this?"

I suggested, to get your team to focus on achieving goals and not just doing tasks, reward them for reaching those goals.

Here are some ways to do that:

Reward goal achievement.

If employees meet these goals, give them a reward. It doesn't have to be monetary, but should be something they value.

Share profits.

If the company does well, let employees share in the profits. This makes them want to work harder for the company's success.

Career development.

Let it be known that you may promote people who achieve goals. This shows that achieving goals leads to moving up in the company.

Formally praise achievements.

Find ways to publicly thank and acknowledge people who do well.

Invest in achievers.

Offer more training as a reward for goal achievement. This shows you believe in them and their success.

Remember:

Employees work for their own benefit, not just for you or the company.

If you connect their personal success to the company's, they will be more motivated to achieve company goals, because when the company wins, they win.

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Definition: goal achievement

In business, goal achievement is an outcome that has four must-have parts: it reaches a clear, measurable end; it matches wider company aims; it is finished within the agreed time; and it needs focused effort beyond everyday tasks. If any one part is missing, the goal is not achieved.

Show CG4D Definition
Context: Business
Genus: outcome
Differentia:
  • reaches a clear, measurable end
  • matches wider company aims
  • is finished within the agreed time
  • needs focused effort beyond everyday tasks

Article Summary

When leaders reward goal achievement, staff stop ticking boxes and start driving real progress; link each goal to praise, profit share, career growth and training, and motivation, output and profit rise together.

Frequently Asked Questions

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Did You Know: Key Statistics

Gallup’s 2024 State of the Global Workplace report found that teams who set clear goals and receive steady feedback show 22% higher output and 17% higher profit than teams who do not. The CIPD Reward Management Survey 2024 shows 68% of UK firms now tie bonus pay to team or company goals, up from 52% in 2021.

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years' experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

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