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Leadership and Management · 3 min read

Tannenbaum and Schmidt's Leadership Model

Use the Tannenbaum and Schmidt model to match your leadership style to task, team and timing. Master the tell, sell, consult, share, delegate scale for output.

Chris Farmer, Founder of Corporate Coach Group

“Great leaders read the moment, scan their people and pick the spot on the tell-sell-consult-share-delegate scale that fits. The Tannenbaum and Schmidt model turns this into a clear guide: slide your style to match task, team and time and watch results rise.”

Chris Farmer — Founder, Corporate Coach Group

Tannenbaum and Schmidt's Leadership Model

Tannenbaum and Schmidt's Leadership Model

Leadership styles are not one-size-fits-all. The choice of leadership style to be used depends on the context in which leaders find themselves. The context comprises three parts: the leaders, the followers, and the current circumstances that affect them.

Leadership styles vary across a wide continuum.

Leadership styles can be seen as a continuum, ranging from the "Total control leadership style" to the "Loose leadership style". The former involves the leader making all decisions, while the latter involves delegating decisions to subordinates. However, there are situations that call for a blend of the two styles, depending on the followers' skills, knowledge, experience, and personalities.

Followers vary across a wide continuum.

Followers also vary along a continuum, with some being hardworking, educated, intelligent, honest, cooperative, and sensible, while others are not. In selecting the appropriate leadership style, leaders need to consider the followers' qualities and tailor their approach accordingly.

Situations also vary across a wide continuum.

Moreover, situations also vary along a continuum, and the same person may require different leadership styles in different contexts. For instance, a highly educated and intelligent person may still require a different leadership approach in a different setting.

Leaders must be flexible and be able to adapt to the situation at hand. They need to be aware of the context, including the followers' qualities and the current circumstances, and choose the appropriate blend of leadership styles.

The many blends of Control and Loose leadership styles have been classified into five concepts:

  • Tells - Where the followers are told exactly what to do and how to do it, which is total control leadership style
  • Sells - Where followers are told what to do and the reasons why, and an attempt is made to have followers understand what they are doing.
  • Consults - Where followers are invited to contribute their opinions and may affect the leadership decisions.
  • Shares - Where leaders and followers work together collaboratively to jointly make decisions.
  • Delegate - Where followers are left alone by leaders to act in accordance with their best judgement, which is loose leadership style

Good leaders adapt themselves to the situation.

Good leaders have the ability to adapt themselves to the situation they find themselves in. They possess a keen awareness of the circumstances that surround them, and they take into consideration their followers' skills, knowledge, experience, and personalities when selecting the appropriate leadership style.

Effective leaders understand that different situations require different leadership styles. They have a toolbox of leadership styles and techniques, and they are skilled at selecting the right tool for the right job. By doing so, they can create a positive environment that inspires their team to achieve the desired results.

Moreover, good leaders are able to seamlessly switch between different leadership styles depending on the circumstances and the qualities of the people facing them. They know when to be directive and when to be supportive, when to give autonomy and when to be hands-on.

They also understand that leadership is not a one-time event, but an ongoing process. They constantly evaluate the effectiveness of their leadership style and make changes as necessary to achieve their goals.

Leadership Skills Training

In summary, good leaders possess the ability to adapt themselves to the situation, select the appropriate leadership style, and seamlessly switch between different styles as needed. They create a positive environment that inspires their team to achieve the best results from their team and lead them to success, and they are committed to continuous improvement.

If you would like to improve your Leadership Skills, we recommend you attend our two-day Leadership and Management Training Course.

Tannenbaum and Schmidt Leadership Model

The Tannenbaum and Schmidt Leadership Model is a management guide that lists five ways a leader can act, from giving full orders to giving full freedom. It links each choice to the leader, the team and the situation, and shows how power moves from leader to team as you move along the scale. The model asks leaders to slide to the style that best fits the moment.

CG4D Definition

Context: Leadership and management
Genus: Model

  • Places five leadership actions-tell, sell, consult, share, delegate-on one control-to-freedom scale
  • Links the best action to leader traits, follower traits and the current situation
  • Requires leaders to move up or down the scale as needs change
  • Shows decision power shifts from leader to follower as you move right

Article Summary

Great leaders read the moment, scan their people and pick the spot on the tell-sell-consult-share-delegate scale that fits. The Tannenbaum and Schmidt model turns this into a clear guide: slide your style to match task, team and time and watch results rise.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

A 2024 CMI survey of 2,000 UK workers found that 78% said team output rose when their boss changed style to fit the task.

Gallup’s 2023 State of the Workplace report shows teams whose managers ask staff for input see 21% higher profit than teams led by command-only bosses.

Frequently Asked Questions

Common questions about this topic

It is a leadership style guide that maps five actions, from full control to full freedom, and shows when to shift power from leader to team.
The scale lists five steps: Tell orders, Sell explains, Consult seeks ideas, Share decides together, Delegate lets the team act. Power moves to followers as you progress.
Use tell when time is short, risk is high, or followers lack skill. Clear orders cut delay and keep safety in urgent or new tasks.
When followers show strong skill and trust, joint decisions lift ownership. Shifting right suits a mature team and a steady task.
Ability, drive and honesty guide choice. Skilled, keen workers gain freedom; weak or unsure teams need direction. The model helps leaders adapt leadership to team traits.
Yes. One may need tell in a crisis but delegate in routine work. Tasks, timing and stress change, so flexible leaders choose the right style each moment.
Keep a learning mindset. Scan task, team and time, slide along the scale, review results and adjust. Practise often so switching stays smooth and swift.

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