Established, since 1997, leading UK based training provider.
Celebrating 25 years in business! CPD Member - The CPD Certification Service ilm Recognised Provider

What is your Purpose?

What is Your Purpose?

What is Your Purpose?

Everyone needs a purpose. Without a sense of purpose, people feel unfulfilled.

What is your purpose? We would like to suggest that you adopt the following two purpose statements:

  • To "Add value to others".
  • To "Actualise your full potential".

1. Your purpose is to "add value to others".

We all have the same fundamental purpose, that is "to add value to the world".

The only way in which we can live in a harmonious society, is if we add value to each other, your family, friends, customers, employer or community. If you make adding value to others, a main purpose in your life, then four good things will happen:

  • You will have a positive impact on others around you.
  • You will become more respected and well-liked.
  • Your work life will succeed, since "satisfying customer needs", is the root of commercial success.
  • Your relationships with loved ones will improve.

2. Your purpose is to "actualise your full potential".

Part of your mission is to ACTUALISE your full potential. If you choose to waste your potential, you are wasting your greatest asset. Your purpose is to discover how good you can get at helping others, and as a result, improving your potential.

Develop the Six Major Keys of Rational Optimism

Perfect these six skills and you will be fully equipped to add more value to yourself and others.

1. Clarity of purpose: Goal focus

The ability to create clear, long range and valuable goals and to commit to them for as long as it takes to achieve them.

As opposed to drifting with NO clear goal; hoping that good fortune will smile on you.

2. Excellent communication skills

The ability to accurately explain your ideas to others, in such a way that they will understand you, agree with you, and will act in accordance with your ideas.

As opposed to excessive miscommunications, misunderstandings and disagreements.

3. Be a rational planner

The ability to analyse facts and formulate detailed, logical, written plans of action, that can achieve the goal, in the most efficient manner possible. Time management, prioritisation, delegation, and prevention.

If you have no plan and need to react to circumstances you will always feel that you are fire-fighting.

4. Use rational conflict management

The ability to resolve conflicts according to the principles of reason; the ability to harmonise the various personalities in the team, so that they are more able to synchronise their actions and be more likely to reinforce and complement each other.

5. Inspire and motivate yourself

The ability to maintain a positive mental attitude; a positive state of "rational optimism" and realistic self-confidence, even during tough times. As opposed to losing your self-confidence after a criticism or after a series of defeats or setbacks.

6. Inspire and motivate other people

The ability to inspire the positive emotions of self-belief, optimism and confidence in the minds of the other members of the team; and to do that especially during tough times. As opposed to allowing excessive negativity, pessimism, cynicism, anger or fear to take hold of the team and weaken its spirit.

Decide Who You Want To Be

One of the most positive things that you can do for yourself is to consciously decide how and who you want to be. You can exercise your power of choice; you can choose whether you will be lazy or industrious. You can choose your words carefully, or you can say things that are ill-chosen and cause damage.

You don't have to be what others expect. You don't have to be like your parents or your friends. You can change into whatever you choose to be, simply by using the power that is already inside you. The power to choose your thoughts. But please choose wisely and choose consciously.

Decide how you want to be. Decide who you want to be; decide how you want to relate to others, decide how you want to conduct yourself and then, live by those decisions, every day, even on the days that you don't feel like it.

About the Author: Chris Farmer


Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

Blogs by Email

Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!

Further Reading in Personal Effectiveness

  • Self-Discipline: Mind Over Mood
    Self discipline makes a big difference to your success. Self discipline is the act of placing the power of your mind OVER your mood.
    Read Article >
  • How to Respond to any Situation
    Many people tend to be irrational or emotional when faced with a problem or tricky situation. Unfortunately, this approach will not lead to the best outcome. Evaluate situations by being logical and rational when assessing all the available facts.
    Read Article >
  • The Mind-Body Connection
    The mind and body often seen as separate, are integral parts of our being. Actions guided by the mind influence the body and vice versa. To change feelings, change actions; acting confident fosters confidence. Similarly acting happy can improve mood.
    Read Article >
  • Get Better Results by Taking Better Actions
    If you want better results you need to take better actions. So how do you take better actions?
    Read Article >
  • Better Emotional Intelligence Training
    Emotional intelligence training is intended to help you understand why people do the things they do, as well as handling negative emotions in yourself and others.
    Read Article >

Looking for Personal Development Training?

If you're looking to develop your Personal Effectiveness Skills, you may find this Personal Development Training Course beneficial:

Open Training Course Pricing and Availability

6 - 7 August
Online - Teams
£900 +VAT
19 - 20 August
London - Central
£900 +VAT
22 - 23 August
£900 +VAT
28 - 29 August
£900 +VAT
More dates and locations available
Save £100 on this course

Next Open Course Starts in 16 days, Online - Teams, places available Book Now >