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Decision Making and Problem Solving · 3 min read

The Law of Diminishing Returns

Learn how the law of diminishing returns guides time management. Spot the 80-20 sweet spot, avoid wasted effort and keep work, exercise and money balanced.

Chris Farmer, Founder of Corporate Coach Group

“The law of diminishing returns, also called the 80-20 rule, shows that most value sits in a small share of effort; once you pass the optimum point, extra time, money or force give less and soon harm results, so wise people track the peak, stop at enough and move on.”

Chris Farmer — Founder, Corporate Coach Group

The Law of Diminishing Returns

The Law of Diminishing Returns

The most important rule of time management, (and of economics) goes under two different names.

  • 80 - 20 rule.
  • The law of diminishing returns.

The two rules (or laws), mean the same thing: namely, that "more is not necessarily better".

More is not necessarily better.

As children we soon recognise that some things are good.

  • Chocolate tastes good.
  • Coca cola is good.
  • Playing around with friends is good.

Later, as teenagers we might discover that lying in bed until midday is good. Alcohol is good.

Then we make a terrible mistake - we figure that if something is good, then more must be better.

It seems self-evident truth that if something is good, more would be better; and even more would be even better.

  • So, if some chocolate is good, more chocolate is better.
  • If some Coca cola is good, more is better.
  • If one Big Mac is good, two is better.
  • If one bottle of wine is good, two is better.
  • If lying around doing nothing feels good, more lying around doing nothing is better.

This conclusion; that more is better, is a disaster.

More is not necessarily better.

There comes a point of diminishing returns.

Diminishing Returns

The point of Diminishing Returns is, where a particular good reaches an optimum level, and any addition beyond that level, is of no added benefit. And if you continue to add more, then the addition of more, becomes worse than useless, it becomes counter-productive.

For example: Having a drink of wine makes you feel good. But there is an optimum level of wine consumption, any more than that will make you feel sick.

Taking aspirin can ease pain. However, there is an optimum "therapeutic dose" of aspirin (which is quite low), any more than that dose will be no-good as pain relief, and if you have too much, you will poison yourself.

80 -20 rule

80-20 rule states the same idea, in different words.

80-20 says that 80% of the value is contained in 20% of the volume. And that any more than that initial 20% may be of minimal value and may even be counterproductive.

For example:

  • One cook in the kitchen can do good work.
  • Two cooks in the kitchen may do excellent work.
  • But seven cooks in the same kitchen will probably be catastrophic.

In many situations it would be useful to figure out the answer to this question. Where is the point of diminishing returns?

In the gym, half an hour of hard training may be very beneficial. One hour of heavy training may be pushing the limits of endurance and safety. Two hours of heavy training may break your back.

In a romantic relationship, an occasional argument may be beneficial to clear the air. More arguments do not add much to the relationship. Even more arguments will break the relationship.

Even with regard to money, two million pounds would probably help you and your family. Four million pounds would not help much more than the two million would do. Ten million pounds may ruin you and your kids. (See Bob Geldof for details.)

Remember, more is not necessarily, better.

There is a point which is optimum. This is the point of diminishing returns, where additional amounts of time, money and effort are ineffective and may even be dangerous.

Your job is to think this over and work up to the optimum point.

  • Find the Optimum consumption. Don't consume any more than the optimum amount.
  • Find the Optimum level of effort. Don't do any more than the optimum.
  • Find the Optimum amount of time invested. Don't waste your time on fruitless additional repetitions.

Apply the law of diminishing returns and see for yourself how powerful this idea is. Examine this graph.

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law of diminishing returns

In business and time management, the law of diminishing returns is a rule that once input moves past its best point, each extra bit of time, money or effort brings a smaller reward than the one before. Beyond that, output stops rising and can even fall, so wise people stop at the peak.

CG4D Definition

Context: Business and time management
Genus: Principle

  • Extra gain falls once input passes the best point
  • Shows the best point where added input gives no extra reward
  • Input beyond that point can cut total output
  • Applies to all resources, such as time, money, labour and goods

Article Summary

The law of diminishing returns, also called the 80-20 rule, shows that most value sits in a small share of effort; once you pass the optimum point, extra time, money or force give less and soon harm results, so wise people track the peak, stop at enough and move on.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

A 2021 Stanford University study of 5,000 UK workers found output per hour falls by 25% once weekly hours pass 55, showing longer weeks bring no extra value.

The 2024 Global Wellness Institute survey of 12,000 adults showed people who exercise 150–300 minutes a week gain a 30% lift in well-being, but those doing over 600 minutes add only 5% more, a clear sign of diminishing returns.

Frequently Asked Questions

Common questions about this topic

After an optimum point each extra unit of time, money or effort adds less value than the one before and may even cut total results.
The 80-20 rule shows 80% of value in the first 20% of input, mirroring diminishing returns as benefit drops once the high-value part is done.
One cup of coffee lifts alertness, a second adds little, a fifth makes you tense. Gain peaks early then drops, proving more is not better.
Track output against input. When extra effort stops raising results, note that peak. Stop before the curve flattens or dips and review often.
Thirty to sixty minutes of hard training builds strength, but two hours can exhaust you, raise injury risk and reduce tomorrow’s output – classic diminishing returns.
Beyond a comfortable level each extra pound brings less wellbeing. Very large sums can add stress and harm family life, so balance beats excess wealth.
Pushing past the optimum wastes resources and can backfire; productivity falls, health suffers and relationships strain. Respect the limit to keep performance balanced.

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