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Project Fear

Project Fear

Project Fear

Project fear is motivating people by using the emotion of fear to get people to act in a certain way.

There are three major motivations.

  • Fear.
  • Desire.
  • Anger.

You will be motivated to move if you are afraid, or angry. And you will be motivated to move if you have a passionate desire.

  • Passionate Desire is a positive emotion.
  • Fear and anger are both negative emotions.

If you are trying to persuade people to do things, you have a basic choice;

  • You can use positive arguments. By arguing what great things will happen if you do something. That is about building-up in the minds of others, a passionate desire.
  • Or you can use negative arguments. By arguing what terrible things will happen if you do something. That is about building up, in the minds of others, a sense of fear.

Many people respond to fear messages

So there are many people out there selling fear messages.

The basic message is this: there is a tremendous threat and only if you do as I say will you escape with your lives.

Vote for me, or you will be in deep trouble.

Vote for me and avoid the crisis.

How many fear messages have you heard in the last five years?

Here is a list of fear messages that we've all heard.

  • Ebola virus.
  • Islamic Terrorists.
  • Zika virus.
  • Economic meltdown.
  • Brexit fears
  • Meltdown of icecaps.
  • Global warming (Climate change).
  • Fracking.
  • Mass extinction.
  • Air pollution.
  • GM contamination.
  • Social unrest.
  • Radicalisation of the youth.
  • Aliens from outer space posing as American politicians.

What is the net effect of this overdose of fear messages?

Mass nervousness and anxiety about the future. People are more nervous than they need to be.

There is a weird symbiotic-relationship between three groups:

Terrorists, government agencies and the press. All three need the other two to further their own interests.

  • Governments find it useful to have a tangible threat from which to save us.
  • The Press find it useful to have a juicy fear message to print.
  • The terrorists find it very useful to have the images of their atrocities circulated by the press and politicians, all around the world.

Fear sells!

This is why people project fear. My point is:

Nobody is talking in optimistic terms any more!

There are reasons to be cheerful.

  • Technology is better than ever.
  • Productivity is better than ever.
  • The population is higher than ever.
  • Democracy is spreading across the world and dictatorships are being challenged.
  • Starvation is being replaced by obesity, (which is a better class of problem and easier to solve).
  • Nobody is talking about nuclear warfare, any more.

The future is bright.

Let's us eliminate reliance on fear messages and sell a more inspiring story.

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