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Change Management · 3 min read

Managing Negative Attitudes To Change

Master change management by guiding staff talk. Shift chat from fear and nostalgia to facts and future plans, cut resistance and speed your team's progress.

Chris Farmer, Founder of Corporate Coach Group

“Change works when managers guide talk away from fear of the past or worry about the future and towards what is happening now and how tomorrow can be better; control the conversation and you control attitudes to change.”

Chris Farmer — Founder, Corporate Coach Group

Managing Negative Attitudes To Change

Managing Negative Attitudes To Change

The continuous improvement cycle consists of five major concepts, this includes the concept of change, ie Purpose (goal), plan, action, feedback, CHANGE.

In order for things to improve, you need to make changes. BUT many people hate change, because it forces them to change their existing habit patterns.

People want things to change and get better BUT, simultaneously, want things to stay the same. Many people have a negative attitude to change.

You may need to manage that negative attitude in other people at work.

In order to do that, you need to engage in a process of conversation control.

Conversation control means listening to the content of their conversation and categorising the content into one of five different types. Then consciously influencing the conversations away from certain types and directing towards other types.

There are five types of conversation:

  1. Conversations about the present moment: what is happening right now. Factual.
  2. Conversations about how the future could be better than the past. Optimistic.
  3. Conversations about how the future will be bad. Worry and fear.
  4. Conversations about how the past was bad. Anger and upset.
  5. Conversations about how the past was better than today. Nostalgic.

Conversations 1 and 2 create positive emotions.

Conversation types 3, 4, and 5 create negative emotions.

Negative emotion conversations.

Conversations about how the future will be bad or worse.

These types of conversation induce people to feel fearful, anxious, worried, depressed, hopeless and lacking in confidence. This is a bad list of emotions.

Conversations about how the past was better than today.

Conversations of this type cause people to feel discontented with today, nostalgic for a long-lost past, and a desire to return to "the good old days, before the changes".

Conversations about how the recent past has been bad.

These types of conversation cause the group to feel angry, upset, annoyed, bitter, resentful and planning a revenge.

Positive Conversational Techniques.

Conversations relating to today and how the future will be better than the past, are the only two positive conversational techniques.

These conversations tend to inspire positive emotions of: ambition, desire, motivation, goal focus, enthusiasm, hope, happiness. Therefore, these are the conversations you need to accentuate.

Conversations about what is happening right now tend to be positive. These conversations are based on observation, measurement, sensory awareness and perceptions. They have not had time to be labelled as either good or bad. The present moment just "is".

Managing Change

Your role as a manager in managing change, is at follows:

  1. To engage in a process of "conversation control".
  2. To notice the content of the conversation.
  3. To notice when it is future bad, fearful, or past bad, angry upset. Or past was better conversations; nostalgic, discontented, or future good conversations: optimistic.
  4. Encourage the conversation towards "now and the future will be good".
  5. Put limits on the amount of time spent on negative conversations.
  6. Take control of their conversations and direct them away from excessive talk about the bad past, the bad future and good old days.

Please take a look at our Change Management training course if you would like to learn more about perfecting your conversation control skills for the benefit of your organisation.

conversation control

In change management, conversation control is a communication process where a manager listens to team talk, tags each remark as present, future good, future bad, past bad or nostalgic, cuts off the three negative lines, boosts the two positive ones, and by steering speech this way, lowers fear and anger and lifts hope, drive and support for the planned change.

CG4D Definition

Context: Change management
Genus: Communication process

  • Sorts every spoken point into five time-based types
  • Limits or stops talk that sparks worry, anger or longing for the past
  • Guides talk towards present facts and plans for a better future
  • Uses this shift in talk to build trust, energy and backing for change

Article Summary

Change works when managers guide talk away from fear of the past or worry about the future and towards what is happening now and how tomorrow can be better; control the conversation and you control attitudes to change.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

CIPD Good Work Index 2024 reports that 68% of UK workers face major change at work each year, and 52% say unclear messages raise their anxiety.

Gartner "Leading Through Change" 2024 study finds that firms that train line managers in talk control skills are 44% more likely to hit change goals on time.

Frequently Asked Questions

Common questions about this topic

It is a way to tag every remark as present, future good, future bad, past bad or nostalgic, cut the three negative lines and boost the two positive ones, so talk supports the change.
Five: present moment, future good, future bad, past bad and past better than today.
Talk about now and talk about how the future can beat the past both spark hope, drive and happiness.
Change breaks safe habit patterns, so people try to keep things the same even while wanting better results; this split breeds resistance.
Listen, label each remark, limit future-bad, past-bad and nostalgic lines, and steer the group to present facts or hopeful plans.
They raise fear, worry, doubt and low confidence, which slow any change programme.
Keep chat on what is happening now and on clear plans for a better future to keep improvement moving.

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