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Leadership and Management · 2 min read

Leadership Skills: Keep Calm and Carry On

Learn leadership skills that turn uncertainty into chance. Keep calm, think clear, find new markets and guide your team to profit in a post-Brexit world.

Chris Farmer, Founder of Corporate Coach Group

“By keeping calm and carrying on, leaders swap panic for purpose; they weigh facts, spot new markets, and guide teams to profit in uncertain times. Leadership skills built on clear thought and steady confidence show that the future is what we make, not what we fear.”

Chris Farmer — Founder, Corporate Coach Group

Leadership Skills: Keep Calm and Carry On

Leadership Skills: Keep Calm and Carry On

The phrase 'Keep Calm and Carry On' was designed by the British government in 1939, at the beginning of the second world war. It was intended to raise the morale of the British public in times of trouble.

The slogan disappeared from view for many years until it resurfaced in 2003 and began to be used again on mugs, posters, coffee mats, etc.

Its message is highly relevant today, since there is too much talk of despair and gloom in the press, on TV, in politics and on social media.

The truth about the future is this..... Our future will be whatever we make of it.

Our future will be whatever we make of it

If we lose heart, lose confidence, lose our sense of courage, and entrepreneurialism, then our chances for the future are lessened, accordingly.

If we don't lose heart, if we keep our confidence, keep our courage, and if we do develop our sense of entrepreneurialism, then our chances for the future are improved, accordingly.

Keep Calm and Carry On

Irrespective of your thoughts on whether or not Brexit is good or bad, the fact is that the UK will soon be making its negotiations to leave the EU.

Improve and Succeed

Our job is to succeed and we cannot do that if we keep going over old ground.

We need now to be thinking about how we can maximise our profits in the new situation.

  • What New Markets can you access?
  • What Old Markets can you sustain?
  • What can you do to make the best progress in the minimum time?

The answers to these important questions can only be found by the rational mind.

The emotional mind - the mind full of fear, or anger - cannot function properly.

So do what the minister said;

Keep calm and carry on.

Figure out what you can do to improve your chances for the future, and then do it.

calm leadership

Calm leadership is when a business leader keeps emotional control in hard times, bases choices on clear reason, shows steady confidence to others, and turns uncertain events into simple action steps. Lose any one of these traits and it is no longer calm leadership.

CG4D Definition

Context: Business
Genus: Principle

  • Keeps full emotional control under pressure
  • Uses rational thinking instead of fear
  • Gives the team clear, confident messages
  • Changes uncertainty into practical action

Article Summary

By keeping calm and carrying on, leaders swap panic for purpose; they weigh facts, spot new markets, and guide teams to profit in uncertain times. Leadership skills built on clear thought and steady confidence show that the future is what we make, not what we fear.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

ONS 2024 data shows 55% of UK firms cite economic uncertainty as a top concern, down from 63% in 2021, indicating growing confidence.

LinkedIn Learning 2024 finds 82% of companies believe leaders now need stronger emotional intelligence to handle rapid change, up from 68% in 2020.

Frequently Asked Questions

Common questions about this topic

The wartime slogan urges today’s leaders to hold steady, think clear and move forward. Its meaning links to leadership skills that swap panic for purpose and guide teams with calm confidence.
Calm heads cut through noise. A relaxed brain uses facts, not fear, spots options and sets clear action. That steady tone spreads, so teams trust plans and keep productivity high.
Pause, breathe, write the facts, list choices, weigh gains and risks, then act. This step-by-step method cools emotion, supports rational decision making in business and keeps projects on track.
Map your supply chain, highlight EU touchpoints and source at least one alternative supplier for each. This low-cost move fits post Brexit business planning and boosts resilience against delays or price swings.
Keep loyal customers with steady quality while testing one new market at a time. Use feedback fast, drop weak offers, scale wins. This balanced path lets you maximise profits, cut risk and learn quickly.
Visible confidence calms staff, signals clear direction and reduces speculation. When leaders speak plainly and act certain, people match the mood, focus on tasks and push performance higher, even during storms.
Each morning, note one fresh idea and one small risk to test that day. Acting on chosen ideas trains opportunity spotting, quick learning and the entrepreneurial mindset needed to overcome fear in leadership.

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