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Communication - Written Communication · 2 min read

How to Write Better Emails

Learn how to write better emails with seven tips on purpose, brevity, specifics, structure, plain words, clear action and courtesy. Turn every message into 157

Chris Farmer, Founder of Corporate Coach Group

“An email works when it tells the right person the right thing, in the fewest clear words, arranged in a tidy order and spoken with respect; write with purpose, cut waste, name facts, skip jargon, flag actions, and you will turn inbox noise into results.”

Chris Farmer — Founder, Corporate Coach Group

How to Write Better Emails

How to Write Better Emails

Here are some tips on how to get the best from your writing:

  1. Write with a definite purpose.
  2. Be brief.
  3. Be specific.
  4. Structure your message logically.
  5. Avoid unnecessary jargon.
  6. Make your recommendations clear.
  7. Under all conditions, be courteous.

1. Write with a definite purpose in mind

Everything you do should be purposeful.

Give your email a meaningful subject title.

Your purpose is to add value to your recipient. To do this you must present your information in an easy to understand format.

2. Be brief

Don't waffle.

Eliminate everything that does not contribute to greater understanding.

3. Be specific

Assume that any message which can be misunderstood, will be misunderstood.

Eliminate all ambiguity and vagueness from your writing.

Be as specific as you can be.

Give specific examples.

Give specific dates and times.

Use specific quantities, measurements and figures.

Leave no room for the readers imagination to alter the meaning of your message.

4. Structure your message logically

Organise the elements of your message so that they follow a logical sequence.

The type of logical sequence varies, depending on the topic.

Examples of logical sequence include:

  • Problem, cause, solution.
  • Problem, implication, countermeasure.
  • Chronological order.
  • In order of preference.
  • In order of best to worst.
  • In order of size.

5. Avoid unnecessary jargon

Write plainly, using everyday English.

Avoid over complicated wording or excessive use of jargon.

Some people use to jargon to impress others with their knowledge.

It is better to impress your readers with the clarity and the logic of your writing.

6. Make your recommendations clear

If your message includes you making recommendations or giving your opinions, then mark them out clearly.

Don't make people struggle to find your recommendations.

Make them clear and distinct.

7. Under all circumstances, be courteous

No matter how you feel, always maintain the integrity of your written language.

Do not allow any disrespectful or antagonistic language to creep into your writing.

How many people have you seen obliterate their careers, by putting angry or resentful words into writing and sending them into the world?

Remember that what you write stays in the ether for eternity. You don't want anything that you have written, to return to haunt you.

effective email

In business communication, an effective email is a message that tells the reader exactly why it was sent, does so in as few words as possible, gives clear facts or actions that cannot be misunderstood, and keeps a polite tone. If any of these parts is missing, the email will not do its job.

CG4D Definition

Context: Business communication
Genus: Message

  • States a clear purpose in the subject and opening line
  • Uses only the words needed to convey its point
  • Gives concrete facts, times or actions so no doubt exists
  • Maintains a polite, respectful tone at all times

Article Summary

An email works when it tells the right person the right thing, in the fewest clear words, arranged in a tidy order and spoken with respect; write with purpose, cut waste, name facts, skip jargon, flag actions, and you will turn inbox noise into results.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

Statista projects that people will send and receive 392.5 billion emails each day in 2025, up from 361.6 billion in 2024.

A 2023 Grammarly and Harris Poll survey found that 72% of workers lose at least 30 minutes every day because of unclear emails.

Frequently Asked Questions

Common questions about this topic

It states the purpose in a few words, using clear, specific terms so the reader knows why the email matters before opening it.
Stick to the shortest length that covers the point-often one screen or less. Remove every word that does not serve the goal.
Be specific: name dates, times, figures and actions. Avoid vague words, give examples, and read it back to check each line has one clear meaning.
Choose an order that suits the topic, like problem-cause-solution or chronological steps. Put key idea first, then details, then clear next actions.
Jargon slows reading and risks confusion. Plain, everyday English helps all readers grasp the message fast and shows respect for their time, supporting professional email etiquette.
Mark them with a heading or bullet list and use direct verbs. State each recommendation in one sentence so the reader spots the required action at once.
No. Wait until you are calm, then write politely. Angry words stay online for ever and can damage trust, reputation and career.

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