Communication Skills: Abc Principle
Communication Skills: ABC Principle
Your communication should always be ABC:
A = Accurate
B = Brief
C = Clear
A: How to make your communication more Accurate.
Accuracy means two things:
- Accurate in the sense of being factually accurate
- Accurate in the sense of using accurate grammar
Accurate facts: Always check your facts. Check your sources. The world is full of fake-news and the responsibility is on you to ensure that what you say is factually accurate.
Accurate grammar: Your facts may be accurate, but your grammar may be ambiguous. For example:
- When I nod my head, that's the signal for you to hit it.
- I took my dog and my wife into town so I could have her deloused.
You need to be sure your writing is accurate in both content and grammatical structure.
B: Be Brief
The message must be sufficiently brief to allow the listener or reader to "take it in".
If you present too much information, then most people will be put off.
C: Make Sure You are Clear
Clear means clearly defined. All concepts must be clearly defined.
There are three ways to clearly define your meaning:
1. By using numbers:
Rather than saying, "taxes are too high". Say "VAT is currently 20% and it should be reduced to 17.5%"
2. By using definitions:
Give definitions of ambiguous words. For example; "Power" is a measure of the amount of work done in a unit of time.
3. By using images:
Often a picture is worth a thousand words.
For example, have a look at the diagram below and I think you will immediately see what it means. But to explain without an image, would be quite tricky.
Summary
Your communication should always be:
A = Accurate: Facts and grammar
B = Brief: Edit all non-essentials
C = Clear: By giving numbers, definitions or images.
Definition: ABC principle
The ABC principle is a business communication rule that says each message must be Accurate, Brief and Clear. You check facts and grammar, cut extra words, and define ideas with numbers, plain words or pictures. When you use all three steps in any spoken or written message, people understand quickly and trust you.
Show CG4D Definition
- Checks facts and grammar for truth and correctness
- Cuts out all non-essential words to keep the message short
- Defines ideas with numbers, plain words or pictures so the meaning is clear
- Applies to every spoken and written message in work settings
Article Summary
Use the ABC principle each time you speak or write: check facts and grammar, trim every extra word, and define ideas with numbers, images or plain labels. Accurate, brief, clear messages travel fast and win trust.
Frequently Asked Questions
Here are some questions that frequently get asked about this topic during our training sessions.
What does the ABC principle stand for in communication?
Why is accuracy important in messages?
How can I check my facts quickly?
How short is 'brief' in business writing?
What techniques make a message clear?
Can I use the ABC principle when speaking?
What is an example of using numbers for clarity?
Thought of something that's not been answered? Ask Us Today!
Did You Know: Key Statistics
The 2024 State of Business Communication report by Grammarly and The Harris Poll shows that office staff now spend 72% of their working week sending or reading messages. Project.co’s 2023 study found that 68% of workers lost time last week because a message was not clear.About the Author: Chris Farmer
Chris Farmer is the founder of the Corporate Coach Group and has many years' experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.
Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.
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Further Reading in Communication - Clear Communication
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How to Start a Presentation
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Make a Good First Impression
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Success Through Communication
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Investigative vs Ordinary Conversations
Discover how an investigative conversation beats an ordinary chat: stay goal-focused, insist on clear answers, and push past evasion to uncover facts fast.
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Think Before You Speak
Think before you speak to avoid careless words that cost careers. Learn four steps to make the right call, protect your reputation and boost communication
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Looking for Communication Skills Training?
If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:
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