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Communication - Clear Communication · 2 min read

Communication Methods

Learn why communication skills training hinges on objective language. Drop emotive red-rag words, listen well and win cooperation, time and staff engagement.

Chris Farmer, Founder of Corporate Coach Group

“Clear, objective language sits at the heart of communication skills training: drop emotional ‘red rag’ words, stop guessing motives, listen to facts, and you gain the cooperation, energy and success that heated talk blocks.”

Chris Farmer — Founder, Corporate Coach Group

Communication Methods

Methods of Communication

Communications skills training is mostly concerned with the proper use of language.

The degree of your communication skills and your use of language can even determine how successful you will be.
Those people who are training their communications skills and therefore, can more effectively handle words do far better than those with few communications skills who are therefore inarticulate, inexpressive and illiterate.
If you were to devote some time to additional communications skills training, then this investment would repay you a thousand times. Why?

Because if you are anything like the rest of humanity, then you may have the following situation:

  1. You are NOT getting all of what you DO want, AND
  2. You ARE getting some of what you DON'T want.

There are many reasons for that: These reasons fall into two categories:
Group one: Reasons that are emanating from outside of you and are not caused by you. You cannot change these.

Group two: The reasons that ARE emanating from inside of you and ARE caused by you. You can and should change these.

One of the causes of your problems is HOW you word some of your messages.

NOTE the following:

You sometime pepper your message with words and phrases that are:

  1. Highly subjective
  2. Highly emotional
  3. Highly evaluative

These words and phrases are RED RAG phrases to others.
They trigger a negative emotional response in others.
It may be that you are triggering negative emotional responses in others around you.[communication Banner]

Examples of red rag language: Calling other people: "In-appropriate, unprofessional, prejudiced; selfish; unfair".

Sometimes, you account for the behaviour of others, by claiming knowledge of the other person's motives and thought process: this is knowledge which you do not have.

Example:
"Obviously John said that because he feels threatened by my abilities and wants to make me look bad in front of Roger".

In addition:
You sometimes distort what you actually hear and respond emotionally to what you think they mean.

The truth is that:

  1. You sometimes use too much emotive language
  2. You sometimes claim knowledge of other peoples thinking
  3. You sometimes inaccurately put words into the mouth of the person you are debating with

You sometimes fail to gain the results you need to get from other people because you sometimes fail to use your language skills to your own advantage.

I suggest that you do the opposite, specifically:

  1. When you are unhappy: use objective language (non-emotionalised, non-opinionated factual language).
  2. Refrain from assuming that you know "what they are thinking".
  3. You should try to listen more carefully to what people ACTUALLY say; Respond only to that.
  4. Do not translate it into what you think they might mean.

Your major goal in life is to succeed:

In order to do that you must gain the cooperation of others.
You are having trouble gaining all the cooperation you need PARTLY because of the points listed above.

Objective language

Objective language is a business communication technique that sticks to clear, checkable facts, uses neutral words, keeps emotion and judgement out, and never guesses what other people think. Using it lets you share messages without stirring anger or defence and helps you gain their willing support.

CG4D Definition

Context: Business communication
Genus: Technique

  • States only verifiable facts
  • Uses neutral words with no blame or praise
  • Omits emotion and personal opinion
  • Makes no claim about others' hidden motives

Article Summary

Clear, objective language sits at the heart of communication skills training: drop emotional ‘red rag’ words, stop guessing motives, listen to facts, and you gain the cooperation, energy and success that heated talk blocks.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

The CIPD Good Work Index 2024 finds that 68% of UK staff who rate their manager’s communication as “very good” also feel highly engaged, while only 28% report high engagement where communication is “poor”.

A 2024 Grammarly Business and Harris Poll study shows that firms lose an average of 7.7 working hours per employee every week because of unclear messages, costing almost £9,000 per worker each year.

Frequently Asked Questions

Common questions about this topic

Red rag words are labels like "selfish", "unprofessional" or "unfair" that judge the person, not facts. Such emotive words trigger anger and block calm talks.
Emotive language pushes feelings before facts. Colleagues feel attacked, move into defence and stop listening. Clear, neutral wording keeps focus on the issue and speeds problem solving.
Swap loaded terms for plain, checkable facts. Say, “The plan gives team A two days and team B six; please explain.” Objective language shows impact without blame.
Stick to what you hear and see. Replace motive claims with behaviour reports like, “You looked away when I spoke; can we discuss why?” This keeps talks open.
Listening skills help you capture exact words. Replying only to those keeps messages clear and objective, cutting misunderstanding and saving time.
Calm, factual wording lowers tension and invites reason, so people cooperate sooner. Harsh or vague words raise doubt and defence, delaying action.
Drop red rag words, write short factual notes, ask questions before judging, and echo key points you hear to boost respect and cooperation.

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