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The Language of Leadership

The Language of Leadership

The Language of Leadership

Leaders speak differently than most people. Every word a leader utters carries an emotional weight that impacts the listener's psyche. As a result, leaders choose their words with great care, using language with purpose.

The purpose of leadership language is threefold:

1. To set out a clear vision of a better future

Leaders always speak of a brighter tomorrow. Every great leader throughout history shares this trait. They believe and promote the idea that a better future is attainable and articulate this vision in detail. This vision becomes the guiding light propelling the team forward.

Leaders never exhibit open pessimism or display self-doubt. They consistently believe in the realisation of their vision.

To enhance your leadership, practice speaking in visionary terms.

2. To provide a strategic plan on how to reach that future

Leaders paint the path to their vision with broad brush strokes, leaving the finer details to others. They set the overarching strategy and then allow their team to handle the specifics. Followers need a basic understanding of how the vision will come to life. After all, a vision without a plan is ineffectual, but when paired with a strategic plan, it becomes a potent force for change.

To refine your leadership, hone the way you discuss strategy.

3. To inspire and motivate others

Leaders intentionally use language that uplifts. They meticulously select their words, ensuring no trace of doubt or fear, with the aim to instil courage and confidence in their followers.

If you aim to elevate your leadership, consciously adopt optimistic and confident speech patterns.


These key characteristics of leadership language can be mastered by anyone willing to put in the practice. If you aspire to be a more effective leader, internalise these three principles:

  1. A clear vision for a better future.
  2. A strategic plan to realise that vision.
  3. Exude self-confidence, optimism, and motivation.

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About the Author: Chris Farmer


Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

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