Why People Act the Way They Do
Why people act the way they do
Some people seem to act in strange ways.
They do things that seem to make no sense.
They like things that you don't like. They say things you would not say.
They believe in things that you do not think are true.
They do things that you would never do.
What is it that drives people to do what they do?
Some psychologists put forward the idea that people act according to two main factors: Pleasure and pain.
- They act in order to gain pleasure and
- They act in order to avoid pain
According to this theory, everything you do, you do to achieve two goals.
You do what you do, because you think that by acting in that way, you will gain more pleasure, and/or
You do what you do because you think that by acting in that way, you will avoid some pain.
The pursuit of pleasure
Advertisers know that in order to sell a product, they need to link it to pleasure. So they create pleasure products; such as chocolate, wine, and music.
We don't need chocolate, wine or music. We have it only because it is pleasurable.
The avoidance of pain
But you will also buy things you don't even want.
For instance you will buy a TV licence. You will buy a car tax disc.
Why will you buy things you don't want?
You buy them to avoid the painful consequences of not buying them.
So there is some plausibility to the idea that people act according to two main factors:
- They act in order to gain pleasure and
- They act in order to avoid pain.
Have a look at the grid below.
Now let us take a closer look at long term or short term consequences.
The next grid diagram introduces the concept of short term verses long term consequences.
Here is an interesting thing:
- Many actions, that result in short term pleasures, later create pain, in the long term.
- Many actions, that result in short term pain, later create pleasure, in the long term.
Please note the following fact: When an activity is practiced over a long period of time, there is often an inversion of pain and pleasure.
Why do people smoke cigarettes?
Because cigarettes are pleasurable.
But only in the short term.
Long term, cigarettes create painful consequences.
Why do some people eat too much?
Because eating is pleasurable.
But only in the short term.
Long term, eating too much creates painful consequences.
Why don't most people exercise three times a week?
Because exercise is a pain.
But only in the short term.
Long term, exercise creates pleasurable consequences.
Why don't people study to improve their maths and English?
Because studying is a pain.
But only in the short term.
Long term, studying maths and English would create pleasurable consequences.
Therefore, wisdom is gained by thinking about the long range consequences of your current action.
The massive error is thinking only about the short range consequences of your current actions and forgetting about the long range consequences of your current actions.
Most people are short range thinkers. They disregard the long range consequences, of their current actions. Instead they concentrate on the short term pleasures, or the short term avoidance of painful situations.
The concentration on the short term pleasures and the neglect of the long term consequences will explain much weird behaviour such as:
- Drug taking: short term pleasure but long term pain.
- Laziness: short term pleasure but long term pain.
- Shouting at people: short term pleasure but long term pain.
- Drinking and eating too much. Short term pleasure but long term pain.
- Not doing your homework: short term pleasure but long term pain.
- Adultery: short term pleasure but long term pain.
Think long term. Don't think short term.
Learn to ask these two questions of yourself and others:
1. "What are the LONG TERM, PAINFUL CONSEQUENCES you will suffer if you keep doing what you are doing?"
2. "What are the LONG TERM, PLEASURABLE BENEFITS you will enjoy if you do decide to change?
Don't think short term. Think long term.
Summary
People act to avoid pain and gain pleasure.
When an activity is practiced over a long period of time, there is often an inversion of pain and pleasure. It is better to think long range.
Ask yourself: "What are the LONG TERM PAINFUL CONSEQUENCES you will suffer if you keep doing what you are doing? and "What are the LONG TERM PLEASURABLE BENEFITS you will enjoy if you do decide to change?
You will be healthy, wealthy and wise.
Blogs by Email
Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!
Your Comments
Further Reading in Personal Effectiveness
-
What is Impression Management?
Impression management is the art of presenting yourself in a positive way. First impressions do count, especially in interviews and business situations. Learn the art of leaving good impressions wherever you go.
Read Article > -
Be Committed, Consistent and Progressive
Don't rely on others to improve your current situation. Rely on yourself to make your life better. Commit one hundred percent to improving on your current condition.
Read Article > -
How to get reliable information
There are plenty of ways to acquire information these days, but how can you be sure that it is correct and reliable? Here are four top tips to remember when analysing the content of any information.
Read Article > -
How to make the most of your journey to work
Commuting to work can be tedious and mind-numbingly boring. So, we have put together some suggestions on how you can make the most of your down time stuck in traffic, or waiting for the train. Use your down time to improve yourself.
Read Article > -
Four Personal Effectiveness Training Skills
Four Personal effectiveness training skills In order to get the best from yourself and others what are the skills and knowledge you need to develop? There are many skills relating to personal effectiveness. But we will focus on four essential skills. Four essential personal effectiveness skills. There are four major...
Read Article >