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Communication - Persuasive Communication · 4 min read

Impression Management

Learn impression management skills to shape how people see you. Use clear speech, positive body language and a plan to make a good first impression every time.

Chris Farmer, Founder of Corporate Coach Group

“Impression management is the skill of guiding what people think of you by choosing clear words, open body language and upbeat actions. A strong first impression shapes later views, so plan your tone, look and message each time you meet someone, even when you do not feel like it.”

Chris Farmer — Founder, Corporate Coach Group

Impression Management

Impression Management

Impression management is the art of orchestrating your personal performance so that you leave a positive impression in the minds of others.

Each time you meet with people, you leave an impression in the minds of the others - either a positive or negative one.

The impression you leave is not "YOU", but it is completely dependent on what you say and how you act.

  • If you are careful about what you say and do, then you will likely make a positive impression in the mind of your listener.
  • If you are careless you might leave a bad impression.

First impressions

First impressions do count. First impressions set the scene for the relationship.

Once a person has made up his/her mind about someone, then he tends to engage in a process of selective perception; meaning he will tend to gather supporting evidence to justify the original impression.

For instance, if upon meeting someone, you form a BAD first impression, based on something BAD that the person said or did, then you'll tend to notice additional BAD things that the other does. You'll tend to notice any more supporting evidence to justify your original impression.

On the other hand, if you originally form a GOOD first impression of someone, then you'll tend to see the additional good things the other does; and you may even excuse any bad things he may do.

People do "judge books by their covers"

They have to - It is all they know about you, since nobody can mind read.

  • People will judge you on everything you say and everything you do.
  • People will judge you on everything you FAIL to say and everything you FAIL to do.

For instance, people do make emotional judgements of others, based upon what they see and hear. They have to form a judgement, and they do.

  • If you smile, and say "good morning", then that says one thing about you.
  • If you don't smile, and if you fail to say "good morning", then that says another thing.

Assessment

Now we have six questions for you to assess yourself in terms of your impression management:

Please mark yourself out of ten, for each of the following questions. If you are perfect, then at the end of these six questions you would score sixty points, and if you score less than 60, then you are less than perfect. (If you score yourself more than sixty, something has gone wrong!)

  1. To what degree do you believe that you leave a positive impression in the mind of your fellow human beings? Do you strive consciously to leave a good impression, (Score higher) or do you tend to think "I don't care what other people think of me. I am what I am. You can take it or leave it". (Score lower).
  2. To what degree do you think you make a good FIRST impression? Do people warm to you straight away, or do you think it takes time to get to know you?
  3. How would you rate your communication skills in relation to giving or explaining information? Are you always able to make your meaning clear, or do you sometimes have problems in any aspect of your communication.
  4. To what degree are you seen by others as optimistic, friendly and happy? Or are you more accurately described as being pessimistic, solitary, and grim?
  5. How would you rate your abilities to handle conflict? Do you handle disagreements and conflict in a positive manner, or do conflict situations soon degenerate into a negative emotional clash?
  6. To what degree would you see your role as having an element of salesmanship? Do you regard yourself in anyway as being a kind of salesperson? (Score higher). Or has that thought never occurred to you? (score lower).

Alternatively, why not try our online questionnaire Do you make a good first impression?

Ponder deeply the answers to these questions:

  • How do you want to come across to others?
  • What impression do you want others to have of you?
  • What qualities do you want to be known for?

Make this sentence your mantra for the day. 'I will decide how I want to be perceived by others, and act accordingly, even on the days that I don't feel like it.'

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impression management

Impression management is a business skill where you plan how others see you by choosing clear words, friendly body language and actions that match. It aims to build and keep the image you want in every talk, email or post, so people trust you and back your ideas.

CG4D Definition

Context: Business
Genus: Skill

  • Planned use of speech, body language and deeds
  • Goal to shape and keep the image held by others
  • Active in every face-to-face, written or online contact
  • Requires match between words, tone and behaviour

Article Summary

Impression management is the skill of guiding what people think of you by choosing clear words, open body language and upbeat actions. A strong first impression shapes later views, so plan your tone, look and message each time you meet someone, even when you do not feel like it.

Chris Farmer, Founder of Corporate Coach Group

Written by Chris Farmer

Founder & Lead Trainer, Corporate Coach Group

Chris Farmer is the founder of the Corporate Coach Group and has over 25 years experience designing and delivering leadership and management training across both the public and private sectors. His programmes are structured, practical and built around real-world performance. Read more about Chris and the story of how the Corporate Coach Group was founded.

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Key Statistics

72% of UK hiring managers decide whether a candidate will progress within the first five minutes of meeting them (CIPD Resourcing and Talent Planning Report 2024).

65% of managers say poor communication skills are the main reason they hold employees back, placing clear speaking top of needed soft skills (LinkedIn Workplace Learning Report 2024).

Frequently Asked Questions

Common questions about this topic

It is planning your words and actions so others form a good view of you. Clear speech, friendly tone and open body language help people trust and back your ideas.
Once we judge someone we look for signs that prove our first view right. We then pick and choose later facts to fit that early picture, so the first impression often sticks.
Use warm greetings, a clear voice and polite words. Speak at a steady pace, avoid slang and check people understand. These verbal cues show respect and skill, lifting your positive impression.
People read faces, how you stand and hand moves before you talk. A real smile, straight back and open arms signal warmth. Crossed arms, frowns or drooping shoulders hint doubt, harming your first impression.
Rate yourself on six points: overall impact, first meetings, clear speech, mood shown, conflict handling and selling ideas. Score each out of ten, note gaps and plan change.
Plan the talk, dress tidy, arrive on time, smile, give a firm yet gentle handshake, use the person’s name and listen more than you speak. Small planned acts build a strong first impression.
They lack full facts, so quick clues like a smile or tone guide them. These small signals form a shortcut view that helps them decide if we are safe, friendly or skilled.

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